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Search results for “[subject: consumer-behavior]”

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Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies

D. B. a. Mehdi Khosrow-Pour

Hardcover

Current price ₹19,880
Original price ₹20,280
Original price ₹20,280
Original price ₹20,280
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₹19,880
Current price ₹19,880

• Author(s): D. B. a. Mehdi Khosrow-Pour • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Industries - RetailingConsidering the global spread of e-commerce technologies and the rapid pace of o...

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Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Ozlen Ozgen

Hardcover

Current price ₹30,001
Original price ₹30,680
Original price ₹30,680
Original price ₹30,680
(-2%)
₹30,001
Current price ₹30,001

• Author(s): Ozlen Ozgen • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Media StudiesThe mass production and diversification of media have accelerated the development of popular culture. Thi...

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Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Matthew S. Eastin, Terry Daugherty, Neal M. Burns

Hardcover

Current price ₹27,074
Original price ₹27,560
Original price ₹27,560
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₹27,074
Current price ₹27,074

• Author(s): Matthew S. Eastin | Terry Daugherty | Neal M. Burns • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Interactive & MultimediaMedia professionals today are facing numerous chan...

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Gender Considerations in Online Consumption Behavior and Internet Use

Rebecca English, Raechel Johns

Hardcover

Current price ₹16,818
Original price ₹17,160
Original price ₹17,160
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₹16,818
Current price ₹16,818

• Author(s): Rebecca English | Raechel Johns • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Internet - GeneralThe use of social media and blogging websites has become more prevalent especial...

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Online Consumer Protection: Theories of Human Relativism

Kuanchin Chen, Adam Fadlalla

Hardcover

Current price ₹19,897
Original price ₹20,280
Original price ₹20,280
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₹19,897
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• Author(s): Kuanchin Chen | Adam Fadlalla • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: CommerceTechnology is a double-edged sword that not only brings convenience, but also allows for eas...

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Handbook of Research on the Political Economy of Communications and Media

Serpil Karlidag, Selda Bulut

Hardcover

Current price ₹29,981
Original price ₹30,680
Original price ₹30,680
Original price ₹30,680
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₹29,981
Current price ₹29,981

• Author(s): Serpil Karlidag | Selda Bulut • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Industries - Media & CommunicationsThe political economy deals with the structure of production ...

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Understanding Rivalry and Its Influence on Sports Fans

Cody T. Havard

Hardcover

Current price ₹17,791
Original price ₹18,200
Original price ₹18,200
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₹17,791
Current price ₹17,791

• Author(s): Cody T. Havard • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Cultural & Social AspectsWhile rivalries are a key aspect of the sports world, they are not well understood. It...

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Understanding Rivalry and Its Influence on Sports Fans

Cody T. Havard

Paperback

Current price ₹10,938
Original price ₹13,230
Original price ₹13,230
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₹10,938
Current price ₹10,938

• Author(s): Cody T. Havard • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Sociology of SportsWhile rivalries are a key aspect of the sports world, they are not well understood. It is essent...

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Applying Mind Genomics to Social Sciences

Howard Moskowitz, Petraq Papajorgji

Paperback

Current price ₹13,369
Original price ₹16,170
Original price ₹16,170
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₹13,369
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• Author(s): Howard Moskowitz | Petraq Papajorgji • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Marketing - ResearchMind genomics is the next level of apprehension of human behavior. It see...

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User Behavior in Ubiquitous Online Environments

Jean-Eric Pelet, Panagiota Papadopoulou

Hardcover

Current price ₹17,830
Original price ₹18,200
Original price ₹18,200
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₹17,830
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• Author(s): Jean-Eric Pelet | Panagiota Papadopoulou • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Interactive & MultimediaAs mobile technologies grow in popularity and widespread use,...

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New Media and Visual Communication in Social Networks

Serpil Kır

Hardcover

Current price ₹21,886
Original price ₹22,360
Original price ₹22,360
Original price ₹22,360
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₹21,886
Current price ₹21,886

• Author(s): Serpil Kır • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Web - Social MediaSocial media and new social facilities have made it necessary to develop new media design processes w...

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Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications, VOL 2

Information Reso Management Association

Hardcover

Current price ₹25,887
Original price ₹31,164
Original price ₹31,164
Original price ₹31,164
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₹25,887
Current price ₹25,887

• Author(s): Information Reso Management Association • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Media Studies

Collaborative Information Behavior: User Engagement and Communication Sharing

Jonathan Foster

Hardcover

Current price ₹18,327
Original price ₹18,720
Original price ₹18,720
Original price ₹18,720
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₹18,327
Current price ₹18,327

• Author(s): Jonathan Foster • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Library & Information Science - GeneralAlthough it has become commonplace for users and organizations alike to...

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Information Seeking Behavior and Technology Adoption: Theories and Trends

Mohammed Nasser Al-Suqri, Ali Saif Al-Aufi

Hardcover

Current price ₹20,361
Original price ₹20,800
Original price ₹20,800
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₹20,361
Current price ₹20,361

• Author(s): Mohammed Nasser Al-Suqri | Ali Saif Al-Aufi • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Library & Information Science - GeneralWith the increasingly complex and ubiquitou...

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Contemporary Approaches to Activity Theory: Interdisciplinary Perspectives on Human Behavior

Thomas Hansson

Hardcover

Current price ₹19,890
Original price ₹20,280
Original price ₹20,280
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• Author(s): Thomas Hansson • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Sociology - GeneralThe human mind is best understood when it is studied in the context of meaningful and goal-orien...

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Information Seeking Behavior and Challenges in Digital Libraries

Adeyinka Tella

Hardcover

Current price ₹18,862
Original price ₹19,240
Original price ₹19,240
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₹18,862
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• Author(s): Adeyinka Tella • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Library & Information Science - Digital & Online ResourcesDigital libraries have been established worldwide...

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Educational, Psychological, and Behavioral Considerations in Niche Online Communities

Vivek Venkatesh, Jason Wallin, Juan Carlos Castro

Hardcover

Current price ₹22,938
Original price ₹23,400
Original price ₹23,400
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• Author(s): Vivek Venkatesh | Jason Wallin | Juan Carlos Castro • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Educational SoftwareOnline communities continue to evolve as more people take ...

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Human Behavior, Psychology, and Social Interaction in the Digital Era

Anabela Mesquita, Chia-Wen Tsai

Hardcover

Current price ₹20,379
Original price ₹20,800
Original price ₹20,800
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• Author(s): Anabela Mesquita | Chia-Wen Tsai • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Interactive & MultimediaThe advancement of new technologies has greatly increased the impact ...

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Exploring Implicit Cognition: Learning, Memory, and Social Cognitive Processes

Zheng Jin

Hardcover

Current price ₹19,873
Original price ₹20,280
Original price ₹20,280
Original price ₹20,280
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₹19,873
Current price ₹19,873

• Author(s): Zheng Jin • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Cognitive Psychology & CognitionWhile widely studied, the capacity of the human mind remains largely unexplored. As ...

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Perspectives on ICT4D and Socio-Economic Growth Opportunities in Developing Countries

Patrick Ndayizigamiye, Glenda Barlow-Jones, Roelien Brink

Paperback

Current price ₹13,437
Original price ₹16,170
Original price ₹16,170
Original price ₹16,170
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₹13,437
Current price ₹13,437

• Author(s): Patrick Ndayizigamiye | Glenda Barlow-Jones | Roelien Brink • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Economics - GeneralTechnology has been hailed as one of the catalysts ...

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Perspectives on ICT4D and Socio-Economic Growth Opportunities in Developing Countries

Patrick Ndayizigamiye, Glenda Barlow-Jones, Roelien Brink

Hardcover

Current price ₹21,884
Original price ₹22,360
Original price ₹22,360
Original price ₹22,360
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₹21,884
Current price ₹21,884

• Author(s): Patrick Ndayizigamiye | Glenda Barlow-Jones | Roelien Brink • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Economics - GeneralTechnology has been hailed as one of the catalysts ...

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