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User Research: Improve Product and Service Design and Enhance Your UX Research

Stephanie Marsh

Paperback

Current price ₹3,991
Original price ₹4,174
Original price ₹4,174
Original price ₹4,174
(-4%)
₹3,991
Current price ₹3,991

• Author(s): Stephanie Marsh • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchMany businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they cr...

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Robot-Proof Recruiter: A Survival Guide For

Collier, Katrina

Hardcover

Current price ₹7,633
Original price ₹9,788
Original price ₹9,788
Original price ₹9,788
(-22%)
₹7,633
Current price ₹7,633

• Author(s): Collier | Katrina • Publisher: MixIUK • Publisher Imprint: MixIUK • Subject: Business Management • BISAC: Human Resources & Personnel ManagementThe noise and transparency created by the internet makes it harder to recruit the rig...

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The Robot-Proof Recruiter: A Survival Guide for Recruitment and Sourcing Professionals

Katrina Collier

Paperback

Current price ₹3,611
Original price ₹3,794
Original price ₹3,794
Original price ₹3,794
(-5%)
₹3,611
Current price ₹3,611

• Author(s): Katrina Collier • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Human Resources & Personnel ManagementThe noise and transparency created by the internet makes it harder to recruit the right people. This second ed...

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Global Contract Logistics: Best Practice Toolkit for Planning, Negotiating and Managing a Contract

Steven Morgan

Paperback

Current price ₹5,720
Original price ₹5,782
Original price ₹5,782
Original price ₹5,782
(-1%)
₹5,720
Current price ₹5,720

• Author(s): Steven Morgan • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Purchasing & BuyingThe role of a contracting professional begins well before the award of a contract and doesn't end until the benefits of the acquisi...

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Learning Technology: A Complete Guide for Learning Professionals

Donald Clark

Hardcover

Current price ₹12,663
Original price ₹12,838
Original price ₹12,838
Original price ₹12,838
(-1%)
₹12,663
Current price ₹12,663

• Author(s): Donald Clark • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: TrainingLearning technology is now an integral part of all learning and development activity. Understanding what these technologies are, how they work and ...

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Agile Change Management: A Practical Framework for Successful Change Planning and Implementation

Melanie Franklin

Hardcover

Current price ₹16,121
Original price ₹19,346
Original price ₹19,346
Original price ₹19,346
(-17%)
₹16,121
Current price ₹16,121

• Author(s): Melanie Franklin • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Organizational DevelopmentThe second edition of Agile Change Management provides essential tools to build change manager capabilities and ensure change...

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Brand Storytelling: Put Customers at the Heart of Your Brand Story

Miri Rodriguez

Hardcover

Current price ₹10,433
Original price ₹12,520
Original price ₹12,520
Original price ₹12,520
(-17%)
₹10,433
Current price ₹10,433

• Author(s): Miri Rodriguez • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralFINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-wi...

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The Direct to Consumer Playbook: The Stories and Strategies of the Brands That Wrote the Dtc Rules

Mike Stevens

Hardcover

Current price ₹8,158
Original price ₹8,232
Original price ₹8,232
Original price ₹8,232
(-1%)
₹8,158
Current price ₹8,158

• Author(s): Mike Stevens • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - DirectSHORTLISTED: Business Book Awards 2023 - Start Up/Scale UpBuild your DTC brand by learning from the best. As consumer buying habits conti...

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The Successful Career Toolkit: Your Quick Fire Guide to Mastering Business Skills

Patrick Barr

Hardcover

Current price ₹8,535
Original price ₹10,242
Original price ₹10,242
Original price ₹10,242
(-17%)
₹8,535
Current price ₹8,535

• Author(s): Patrick Barr • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: SkillsAs you progress in your career, you will face new challenges. From managing yourself, to managing processes, projects and people, what works for one ...

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The Power of Company Culture: How Any Business Can Build a Culture That Improves Productivity, Performance and Profits

Chris Dyer

Hardcover

Current price ₹10,435
Original price ₹10,660
Original price ₹10,660
Original price ₹10,660
(-2%)
₹10,435
Current price ₹10,435

• Author(s): Chris Dyer • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: LeadershipLearn how to enhance workforce performance, strengthen workforce retention and better your leadership by cultivating and expanding on your company'...

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The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand

Annie Pace Scranton

Hardcover

Current price ₹8,522
Original price ₹10,227
Original price ₹10,227
Original price ₹10,227
(-17%)
₹8,522
Current price ₹8,522

• Author(s): Annie Pace Scranton • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Public RelationsHarness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to...

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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Kate Hartley

Hardcover

Current price ₹12,325
Original price ₹14,790
Original price ₹14,790
Original price ₹14,790
(-17%)
₹12,325
Current price ₹12,325

• Author(s): Kate Hartley • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Public RelationsCommunicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of...

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