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Products
User Research: Improve Product and Service Design and Enhance Your UX Research
Stephanie Marsh
Paperback
• Author(s): Stephanie Marsh • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchMany businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they cr...
View full detailsRobot-Proof Recruiter: A Survival Guide For
Collier, Katrina
Hardcover
• Author(s): Collier | Katrina • Publisher: MixIUK • Publisher Imprint: MixIUK • Subject: Business Management • BISAC: Human Resources & Personnel ManagementThe noise and transparency created by the internet makes it harder to recruit the rig...
View full detailsThe Robot-Proof Recruiter: A Survival Guide for Recruitment and Sourcing Professionals
Katrina Collier
Paperback
• Author(s): Katrina Collier • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Human Resources & Personnel ManagementThe noise and transparency created by the internet makes it harder to recruit the right people. This second ed...
View full detailsGlobal Contract Logistics: Best Practice Toolkit for Planning, Negotiating and Managing a Contract
Steven Morgan
Paperback
• Author(s): Steven Morgan • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Purchasing & BuyingThe role of a contracting professional begins well before the award of a contract and doesn't end until the benefits of the acquisi...
View full detailsLearning Technology: A Complete Guide for Learning Professionals
Donald Clark
Hardcover
• Author(s): Donald Clark • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: TrainingLearning technology is now an integral part of all learning and development activity. Understanding what these technologies are, how they work and ...
View full detailsAgile Change Management: A Practical Framework for Successful Change Planning and Implementation
Melanie Franklin
Hardcover
• Author(s): Melanie Franklin • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Organizational DevelopmentThe second edition of Agile Change Management provides essential tools to build change manager capabilities and ensure change...
View full detailsBrand Storytelling: Put Customers at the Heart of Your Brand Story
Miri Rodriguez
Hardcover
• Author(s): Miri Rodriguez • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralFINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-wi...
View full detailsThe Direct to Consumer Playbook: The Stories and Strategies of the Brands That Wrote the Dtc Rules
Mike Stevens
Hardcover
• Author(s): Mike Stevens • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - DirectSHORTLISTED: Business Book Awards 2023 - Start Up/Scale UpBuild your DTC brand by learning from the best. As consumer buying habits conti...
View full detailsThe Successful Career Toolkit: Your Quick Fire Guide to Mastering Business Skills
Patrick Barr
Hardcover
• Author(s): Patrick Barr • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: SkillsAs you progress in your career, you will face new challenges. From managing yourself, to managing processes, projects and people, what works for one ...
View full detailsThe Power of Company Culture: How Any Business Can Build a Culture That Improves Productivity, Performance and Profits
Chris Dyer
Hardcover
• Author(s): Chris Dyer • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: LeadershipLearn how to enhance workforce performance, strengthen workforce retention and better your leadership by cultivating and expanding on your company'...
View full detailsThe Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
Annie Pace Scranton
Hardcover
• Author(s): Annie Pace Scranton • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Public RelationsHarness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to...
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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Kate Hartley
Hardcover
• Author(s): Kate Hartley • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Public RelationsCommunicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of...
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