Search results for “[subject: consumer-behavior]”

• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe fundamental aim of this study is to delve deeper into the subject of consumer behavior b...

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralIn a context where digital technology is redefinin...

• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralUnderstanding consumer behavior involves analyzing different...

• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralConsumer behavior has been the focus of much research and is considered a...

• Author(s): Úrsula Kopke • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralWhat are the variables that act at the moment a consumer chooses one product over another? Which areas of th...

• Author(s): Cheikh Abdou Khadir Cissé • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralThe aim of our book is to analyse consumer behaviour in the face of stock-outs and the factors...

• Author(s): Danila Gavioli • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralFamous faces in advertising are increasingly promoting a wide variety of products. Thomas Gottschalk enjoy...

• Author(s): Miguel Correia • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Production & Operations ManagementPlanned obsolescence consists of artificially limiting the useful life of products in o...

• Author(s): Omar Ouro-Salim • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralThis book is a tool for students in any field to understand the degree of involvement of products in the...

• Author(s): Zul'fija Abdullaeva | Sunnatzhon Mahmudov • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe monograph "Behavioral Economics and Public Policy" is a comprehensive study of the mode...

• Author(s): Milembu Kabeya Nelofa • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThis reflection on advertising plays a central role in the promotion and consumption of fashion pro...

• Author(s): Luiza Giordani | Ma Berenice Machado • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralChanel is one of the most desired brands in the world, synonymous with elegance, class and luxur...

• Author(s): Adriana Doña | Yahir Téllez • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe book offers a comprehensive overview of behavioral economics, explaining how real human decisions dep...

• Author(s): Denis Gavchuk • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralWelcome to the exciting world of Behavioral Economics in the hospitality industry! Here you'll learn how to predict you...