Search results for “[subject: consumer-behavior]”

• Author(s): Paul J. Albanese • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Economics - GeneralWhy do consumers behave as they do? Why do some make consistent, predictable, and rational choices among competing p...

• Author(s): Ronald D. Michman • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Marketing - GeneralBy any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, educa...