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Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications

Wlodzimierz Sroka

Hardcover

Current price ₹13,221
Original price ₹20,339
Original price ₹20,339
Original price ₹20,339
(-35%)
₹13,221
Current price ₹13,221

• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...

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Social Influence and Sustainable Consumption

Elizabeth B. Goldsmith

Hardcover

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Elizabeth B. Goldsmith • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverThis forward-looking volume examines the role of social influence--including social media--in cre...

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Consumers, Society and Marketing: A Sustainability Perspective

Dilip S. Mutum

Hardcover

Current price ₹8,814
Original price ₹13,559
Original price ₹13,559
Original price ₹13,559
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₹8,814
Current price ₹8,814

• Author(s): Dilip S. Mutum • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern busines...

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Decoding Digital Consumer Behavior: Bridging Theory and Practice

Alfonso Pellegrino

Hardcover

Current price ₹6,243
Original price ₹9,604
Original price ₹9,604
Original price ₹9,604
(-35%)
₹6,243
Current price ₹6,243

• Author(s): Alfonso Pellegrino • Publisher: Springer • Publisher Imprint: Springer • BISAC: E-Commerce - Digital Marketing

Fashion and Film: Moving Images and Consumer Behavior

Peter Bug

Paperback

Current price ₹10,283
Original price ₹15,819
Original price ₹15,819
Original price ₹15,819
(-35%)
₹10,283
Current price ₹10,283

• Author(s): Peter Bug • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-sto...

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Rethink Consumption: How to Take Back Control of Your Consumer Behavior

Oliver Hoffmann

Paperback

Current price ₹2,056
Original price ₹3,163
Original price ₹3,163
Original price ₹3,163
(-35%)
₹2,056
Current price ₹2,056

• Author(s): Oliver Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Psychotherapy - Counseling

Consumption Behaviour and Social Responsibility: A Consumer Research Approach

Karnika Gupta

Paperback

Current price ₹10,283
Original price ₹15,819
Original price ₹15,819
Original price ₹15,819
(-35%)
₹10,283
Current price ₹10,283

• Author(s): Karnika Gupta • Publisher: Springer • Publisher Imprint: Springer • BISAC: Business EthicsFrom the Back CoverThis book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption b...

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Consumer Brand Relationships in Tourism: An International Perspective

Raouf Ahmad Rather

Hardcover

Current price ₹16,159
Original price ₹24,859
Original price ₹24,859
Original price ₹24,859
(-35%)
₹16,159
Current price ₹16,159

• Author(s): Raouf Ahmad Rather • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & Tourism

Consumption Behaviour and Social Responsibility: A Consumer Research Approach

Karnika Gupta

Hardcover

Current price ₹10,283
Original price ₹15,819
Original price ₹15,819
Original price ₹15,819
(-35%)
₹10,283
Current price ₹10,283

• Author(s): Karnika Gupta • Publisher: Springer • Publisher Imprint: Springer • BISAC: Business EthicsFrom the Back CoverThis book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption b...

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Aware Food Choices: Bridging the Gap Between Consumer Knowledge about Nutritional Requirements and Nutritional Information

Angela Tarabella

Paperback

Current price ₹4,040
Original price ₹6,214
Original price ₹6,214
Original price ₹6,214
(-35%)
₹4,040
Current price ₹4,040

• Author(s): Angela Tarabella • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralThis Brief provides a snapshot of the continuing debate in the food industry on how to bridge the gap between consumer knowledge of n...

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Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications

Wlodzimierz Sroka

Paperback

Current price ₹13,221
Original price ₹20,339
Original price ₹20,339
Original price ₹20,339
(-35%)
₹13,221
Current price ₹13,221

• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...

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Consumer Behavior Over the Life Course: Research Frontiers and New Directions

George P. Moschis

Hardcover

Current price ₹8,814
Original price ₹13,559
Original price ₹13,559
Original price ₹13,559
(-35%)
₹8,814
Current price ₹8,814

• Author(s): George P. Moschis • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book examines consumer behavior using the "life course" paradigm, a multidisciplinary framework for stu...

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Psychology of the Consumer and Its Development: An Introduction

Robert C. Webb

Hardcover

Current price ₹9,548
Original price ₹14,689
Original price ₹14,689
Original price ₹14,689
(-35%)
₹9,548
Current price ₹9,548

• Author(s): Robert C. Webb • Publisher: Springer • Publisher Imprint: Springer • BISAC: Developmental - ChildAn unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fas...

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Consumer Demand in the United States: Prices, Income, and Consumption Behavior

Lester D. Taylor

Hardcover

Current price ₹14,690
Original price ₹22,599
Original price ₹22,599
Original price ₹22,599
(-35%)
₹14,690
Current price ₹14,690

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...

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Global Food Trade and Consumer Demand for Quality

Barry Krissoff

Paperback

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Barry Krissoff • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralConsumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on ...

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An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina

Pamela Ricardi

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Pamela Ricardi • Publisher: Springer • Publisher Imprint: Springer • BISAC: ArchaeologyThis book compares consumer behavior in two nineteenth-century peripheral cities: Melbourne, Australia and Buenos Aires, Argentina. It provides an...

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Global Food Trade and Consumer Demand for Quality

Barry Krissoff

Hardcover

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Barry Krissoff • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralConsumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on ...

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Consumer Demand in the United States: Prices, Income, and Consumption Behavior

Lester D. Taylor

Paperback

Current price ₹14,690
Original price ₹22,599
Original price ₹22,599
Original price ₹22,599
(-35%)
₹14,690
Current price ₹14,690

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...

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Social Influence and Sustainable Consumption

Elizabeth B. Goldsmith

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Elizabeth B. Goldsmith • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis forward-looking volume examines the role of social influence--including social medi...

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Consumer Economic Wellbeing

Jing Jian Xiao

Hardcover

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Jing Jian Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - GeneralFrom the Back CoverThis timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Res...

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Psychology of the Consumer and Its Development: An Introduction

Robert C. Webb

Paperback

Current price ₹9,548
Original price ₹14,689
Original price ₹14,689
Original price ₹14,689
(-35%)
₹9,548
Current price ₹9,548

• Author(s): Robert C. Webb • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchAn unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fash...

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Consumer Psychology: A Life Span Developmental Approach

Brian M. Young

Hardcover

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Brian M. Young • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis book approaches consumer psychology from a unique perspective - it covers the entire lifesp...

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Consumer Behavior in the Sharing Economy: Adoption, Engagement, and Post-Usage Dynamics

Cecilia Grieco

Hardcover

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Cecilia Grieco • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThe book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers ...

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An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina

Pamela Ricardi

Hardcover

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Pamela Ricardi • Publisher: Springer • Publisher Imprint: Springer • BISAC: ArchaeologyFrom the Back CoverThis book compares consumer behavior in two nineteenth-century peripheral cities: Melbourne, Australia and Buenos Aires, Argent...

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Dealing with Consumer Uncertainty: Public Relations in the Food Sector

Karin Bergmann

Hardcover

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Karin Bergmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralFrom the Back CoverThis volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundati...

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Consumer Tribes in Tourism: Contemporary Perspectives on Special-Interest Tourism

Christof Pforr

Hardcover

Current price ₹11,017
Original price ₹16,949
Original price ₹16,949
Original price ₹16,949
(-35%)
₹11,017
Current price ₹11,017

• Author(s): Christof Pforr • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & TourismThis book adopts a collectivist perspective on special interest tourism consumption, bringing together research...

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Market Research with Panels: Types, Surveys, Analysis, and Applications

Martin Günther

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Martin Günther • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - ResearchFrom the Back CoverOne of the most important tasks of market research is to read market development...

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Technology and Consumption: Understanding Consumer Choices and Behaviors

Ruby Roy Dholakia

Paperback

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them...

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The 3m Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior

John C. Mowen

Hardcover

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): John C. Mowen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchIntegrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to moti...

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Consumer Perceptions and Food

Diana Bogueva

Hardcover

Current price ₹16,159
Original price ₹24,859
Original price ₹24,859
Original price ₹24,859
(-35%)
₹16,159
Current price ₹16,159

• Author(s): Diana Bogueva • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental EconomicsFrom the Back CoverThis book is a timely overview of the various aspects of consumer perception related to food. This book explores con...

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The Psychology of Financial Consumer Behavior

Dominika Maison

Hardcover

Current price ₹11,017
Original price ₹16,949
Original price ₹16,949
Original price ₹16,949
(-35%)
₹11,017
Current price ₹11,017

• Author(s): Dominika Maison • Publisher: Springer • Publisher Imprint: Springer • BISAC: Finance - GeneralFrom the Back CoverThis book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors su...

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Perspectives on Methodology in Consumer Research

David Brinberg

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): David Brinberg • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchMethodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate...

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Psychological Ownership and Consumer Behavior

Joann Peck

Hardcover

Current price ₹11,752
Original price ₹18,079
Original price ₹18,079
Original price ₹18,079
(-35%)
₹11,752
Current price ₹11,752

• Author(s): Joann Peck • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consume...

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Technology and Consumption: Understanding Consumer Choices and Behaviors

Ruby Roy Dholakia

Hardcover

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - GeneralFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them, but are lost...

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Consumer Perception of Product Risks and Benefits

Gerard Emilien

Hardcover

Current price ₹16,893
Original price ₹25,989
Original price ₹25,989
Original price ₹25,989
(-35%)
₹16,893
Current price ₹16,893

• Author(s): Gerard Emilien • Publisher: Springer • Publisher Imprint: Springer • BISAC: Organizational BehaviorFrom the Back CoverThis book reflects the current thinking and research on how consumers' perception of product risks and benefits aff...

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Consumer Perception of Product Risks and Benefits

Gerard Emilien

Paperback

Current price ₹16,893
Original price ₹25,989
Original price ₹25,989
Original price ₹25,989
(-35%)
₹16,893
Current price ₹16,893

• Author(s): Gerard Emilien • Publisher: Springer • Publisher Imprint: Springer • BISAC: Organizational BehaviorFrom the Back CoverThis book reflects the current thinking and research on how consumers' perception of product risks and benefits aff...

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