Search results for “[Subject: consumer]”

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psycholog...

• Author(s): Marc S. Miller • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Health Care IssuesFrom the Back Cover""Admirable . . . clearly written, well organized . . . easy and helpful."" --Washington Post""This is the surefire guide to m...

• Author(s): Henry J. Sommer • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Personal Finance - GeneralFrom the Back CoverMaximize your bankruptcy filing benefits. If you have to file a personal bankruptcy case, you can find the accessible...

• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics

• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...

• Author(s): Mark Gabbott • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It est...

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour...

• Author(s): Paul Midler • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: International - MarketingAn insider reveals what can--and does--go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul...

• Author(s): Jagdish N Sheth • Publisher: Wiley • Publisher Imprint: WileyThe Howard-Sheth Theory of Buyer Behavior (1969) is recognized as a major catalyst for the rise of consumer behavior as a standalone discipline and independent of market re...

• Author(s): Peter Block • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sociology - GeneralFrom the Back CoverThe consumer culture holds the belief that no amount is enough. The free market ideology produces economic crises, violence, and...

• Author(s): Ellen Roseman • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Personal Finance - GeneralFrom the Back CoverBECAUSE YOUR MONEY BELONGS IN YOUR WALLET. "A truly amazing reference." - David Chilton The Wealthy Barber, From his F...

• Author(s): Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl • Publisher: Wiley • Publisher Imprint: WileyNeuromarketing is an up-and-coming field where researchers study consumers' cognitive responses to advertising and media. Through this st...

• Author(s): ACT • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: ACTGet everything you need to do your best on the ACT® test with The Official ACT® Prep & Subject Guides 2025-2026 Complete Set. The only study resource including officia...

• Author(s): Brinkmann • Publisher: Wiley • Publisher Imprint: Polity Pr • Subject: English Literature • BISAC: History & Surveys - GeneralAbout the Book 'Because you're worth it', proclaims the classic cosmetics ad. 'Just do it ' implores th...

• Author(s): Antoine Picon • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: GeneralOnce condemned by Modernism and compared to a ‘crime’ by Adolf Loos, ornament has made a spectacular return in contemporary architecture. This is typified by...

• Author(s): E. Van Bemmel • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Education & PsychologyProviding a resource for students preparing for the requirements of the International English Language Testing System, this workbook and...

• Author(s): Niels Ferguson • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Computer Science and Information Technology • BISAC: Security - GeneralDie Kryptographie ist die Schl�sseltechnologie zur Sicherung gespeicherter und �bertragene...

• Author(s): Peter Block • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: ConsultingThe perfect resource for consultants, updated for a transformed and rapidly evolving market In the newly revised second editi...

• Author(s): Karen C. Fox • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Physics and AstronomyAbout the Book A lively, accessible look at the Big Bang theory This compelling book describes how the Big Bang theory arose, how it has evolv...

• Author(s): ACT • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Education & Psychology • BISAC: ACTGet everything you need to do your best on the ACT(R) test with The Official ACT(R) Prep & Subject Guides 2024-2025 Complete Set....