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Principles of Marketing, Global Edition
Gary Armstrong
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• Author(s): Gary Armstrong • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementEncourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles...
View full detailsMathematics with Applications in the Management, Natural and Social Sciences, Global Edition: Core Concepts
Margaret Lial
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• Author(s): Margaret Lial • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementMathematics with Applications in the Management, Natural, and Social Sciences is an applications-focused text that helps you build a strong...
View full detailsSports Marketing
Fullerton, Sam
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• Author(s): Fullerton | Sam • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Industries - EntertainmentFormerly published by Chicago Business Press, now published by Sage Sports Marke...
View full detailsManaging Knowledge Networks
Ronald J. Ebert
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• Author(s): Ronald J. Ebert • Publisher: Cambridge UP • Publisher Imprint: Cambridge • Subject: Business Management • BISAC: Organizational BehaviorAbout the Book The information context of the modern organization is rapidly evolving in the face...
View full detailsCareer Management & Work-Life IntegrationUsing Self-Assessment to Navigate Contemporary Careers
Brad Harrington
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• Author(s): Brad Harrington • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • Subject: Business Management • BISAC: Business And EconomicsCareer Management & Work/Life Integration: Using Self-Assessment to Nav...
View full detailsNegotiation & Dispute Resolution
Beverly J. DeMarr, Suzanne de Janasz
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• Author(s): Beverly J. DeMarr | Suzanne de Janasz • Publisher: Sage Publications • Publisher Imprint: Sage Popular Text • Subject: Economics • BISAC: NegotiatingFormerly published by Chicago Business Press, now published by Sage Negotiation and...
View full detailsBUSINESS RESULT 2E ELEMENTARY SB WITH ONLINE PRACTICE
David Grant, John Hughes
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• Author(s): David Grant | John Hughes • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: English as a Second Language
Promotion In The Merchandising Environment
Kristen K. Swanson, Judith C. Everett
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• Author(s): Kristen K. Swanson | Judith C. Everett • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Industries - Fashion & Textile IndustryWith the rise of digital media, promotion remains a ke...
View full detailsDemand Driven Strategic Planning
Marcos Fava Neves
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• Author(s): Marcos Fava Neves • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Decision Making & Problem SolvingThis book offers students and practitioners alike an integrated approach ...
View full detailsApplied Public Relations: Cases in Stakeholder Management
Marcie Hinton
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• Author(s): Marcie Hinton • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsWith its practical orientation and scope, Applied Public Relations is the ideal text for any publi...
View full detailsMeeting the Ethical Challenges of Leadership: Casting Light or Shadow
Johnson
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• Author(s): Johnson • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Management - GeneralEthics is at the heart of leadership. Leaders must make every effort to make ethical decisions ...
View full detailsAn Introduction to Financial Accounting
Colin Rickwood, Andrew Thomas
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• Author(s): Colin Rickwood | Andrew Thomas • Publisher: McGraw Hill • Publisher Imprint: McGrawHill • Subject: Business ManagementThis third edition of a most successful and well-respected textbook emphasises principles and techniques involved i...
View full detailsRetail Marketing
Frank Quix, van der Kind Rob
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• Author(s): Frank Quix | van der Kind Rob • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralIn today's turbulent business environment, maintaining and optimizing retail st...
View full detailsBrand Management: An Introduction Through Storytelling
Mogaji, Emmanuel
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• Author(s): Mogaji | Emmanuel • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralBranding is an increasingly important part of business strategy for all types of businesses, including...
View full detailsAn Introduction To Human Resource Management
John Stredwick
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• Author(s): John Stredwick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralSince its original publication in 2000, this text has been intended for students studying HRM...
View full detailsIntroduction to Project Management: A Source Book for Traditional PM Basics
Igberaese, Davies A.
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• Author(s): Igberaese | Davies A. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Project ManagementThis book presents the fundamentals of project management in simple language and an easy...
View full detailsThe Business of Sports: Off the Field, in the Office, on the News
Mark Conrad
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• Author(s): Mark Conrad • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Communication StudiesThe Business of Sports provides a comprehensive foundation of the economic, organizational, leg...
View full detailsRetail Product Management
Rosemary Varley
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• Author(s): Rosemary Varley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book Retailers must be primed to face increasingly difficult trading conditions tha...
View full detailsManaging Hospitality Organizations: Achieving Excellence in the Guest Experience
Robert C. Ford
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• Author(s): Robert C. Ford • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismManaging Hospitality Organizations: Achieving Excellence in th...
View full detailsThe Global Challenge: International Human Resource Management
Vladimir Pucik, Paul Evans, Ingmar Bjorkman
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• Author(s): Vladimir Pucik | Paul Evans | Ingmar Bjorkman • Publisher: Sage Publications • Publisher Imprint: Sage Popular Text • Subject: Business Management • BISAC: Human Resources & Personnel ManagementFormerly published by Chicago Busin...
View full detailsManufacturing Strategy Cancelled: Texts and Cases
Alex Hill, Terry Hill
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• Author(s): Alex Hill | Terry Hill • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Business Management • BISAC: Operations ResearchFrom the Back CoverIn many industrial companies, strategic developments are predominantly based o...
View full detailsEssentials of the U.S. Health Care System
Shi, Leiyu
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• Author(s): Shi, Leiyu • Publisher: Jones & Bartlett • Publisher Imprint: Jones & Bartlett • Subject: Business Management • BISAC: GeneralEssentials of the U.S. Health Care System, Fourth Edition is a clear and concise distillation of th...
View full detailsSmart Business and Digital Transformation
Nagy, Sándor Gyula
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• Author(s): Nagy | Sándor Gyula • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Production & Operations ManagementBeginning in the mid-2010s, the Fourth Industrial Revolution has seen ...
View full detailsBusiness Analysis and Design: Understanding Innovation in Organisation
Beynon-Davies, Paul
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• Author(s): Beynon-Davies | Paul • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverThis textbook offers an essential introduction to design orientation in busines...
View full detailsEvents Management
BLADEN, CHARLES | KENNEL
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• Author(s): BLADEN | CHARLES | KENNEL • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - ServiceContemporary events management is a diverse and challenging field. This introducto...
View full detailsEssentials of Excel, Excel VBA, SAS and Minitab for Statistical and Financial Analyses
Cheng-Few Lee, John C. Lee, Jow-Ran Chang
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• Author(s): Cheng-Few Lee | John C. Lee | Jow-Ran Chang • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Computer Science and Information Technology • BISAC: StatisticsThis introductory textbook for business statistics teach...
View full detailsAn Introduction To Information Systems: Organisations, Applications, Technology, and Design
David Whiteley
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• Author(s): David Whiteley • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Business Management • BISAC: Management Information SystemsA clear, student-friendly and engaging introduction to how information technology is used in b...
View full detailsPurchasing and Supply Chain Management
Johnsen
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• Author(s): Johnsen • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Production & Operations ManagementFor too long, business has focused on short-term cost advantages through low-cost ...
View full detailsFinancial Accounting
Chaudhary, Mandeep
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• Author(s): Chaudhary, Mandeep • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • Subject: Business Management • BISAC: Accounting - Generalthis book is thoroughly updated and remains an indispens...
View full detailsResearch Design in Business and Management: A Practical Guide for Students and Researchers
Stefan Hunziker, Michael Blankenagel
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• Author(s): Stefan Hunziker | Michael Blankenagel • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Management ScienceFrom the Back CoverThis textbook on research designs provides undergraduate an...
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