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Social Media Marketing for Book Publishers

Johnson Miriam J.

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Current price ₹3,817
Original price ₹5,872
Original price ₹5,872
Original price ₹5,872
(-35%)
₹3,817
Current price ₹3,817

• Author(s): Johnson Miriam J. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Publishers & Publishing IndustryProviding a concise toolbox for publishing professionals and students of p...

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Computer Simulation In Management Science

Michael Pidd

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Current price ₹3,381
Original price ₹6,762
Original price ₹6,762
Original price ₹6,762
(-50%)
₹3,381
Current price ₹3,381

• Author(s): Michael Pidd • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management

Negotiation & Dispute Resolution

Beverly J. DeMarr, Suzanne de Janasz

Paperback

Current price ₹11,491
Original price ₹17,678
Original price ₹17,678
Original price ₹17,678
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₹11,491
Current price ₹11,491

• Author(s): Beverly J. DeMarr | Suzanne de Janasz • Publisher: Sage Publications • Publisher Imprint: Sage Popular Text • Subject: Economics • BISAC: NegotiatingFormerly published by Chicago Business Press, now published by Sage Negotiation and...

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Emerging Informatiion Resources Management And Technologies

Mehdi Khosrow Pour

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Current price ₹6,277
Original price ₹9,656
Original price ₹9,656
Original price ₹9,656
(-35%)
₹6,277
Current price ₹6,277

• Author(s): Mehdi Khosrow Pour • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Business ManagementAbout the Book In a time of constant technological and managerial advancement, firms of the 21st century are faced with an ongoi...

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Consumer Behaviour

Rajneesh Krishna

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Current price ₹840
Original price ₹1,050
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Original price ₹1,050
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₹840
Current price ₹840

• Author(s): Rajneesh Krishna • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management

Doing Business With India

Roderick Millar

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Current price ₹10,675
Original price ₹16,422
Original price ₹16,422
Original price ₹16,422
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₹10,675
Current price ₹10,675

• Author(s): Roderick Millar • Publisher: GMB Publishing • Publisher Imprint: GMB Pub • Subject: Business ManagementThis fully updated and expanded third edition aims to support and inform foreign entrepreneurs wanting to enter this vital market....

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Information at Work: Information Management in the Workplace

Bystr

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Current price ₹10,697
Original price ₹12,837
Original price ₹12,837
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(-17%)
₹10,697
Current price ₹10,697

• Author(s): Bystr • Publisher: Facet Publishing • Publisher Imprint: FacetPub. • Subject: Business Management • BISAC: Library & Information Science - GeneralToday's society is characterized by quick technological developments and constant c...

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New Perspectives On Communicating In Business With Technology

Carol M. Cram, Beverly B. Zimmerman

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Current price ₹5,456
Original price ₹10,911
Original price ₹10,911
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₹5,456
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• Author(s): Carol M. Cram | Beverly B. Zimmerman • Publisher: Cengage • Publisher Imprint: Course Tec • Subject: Business ManagementAbout the Book New Perspectives on Communicating in Business with Technology teaches students how to communicate ...

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The Strategy Reader

Susan Segal-Horn

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Current price ₹4,055
Original price ₹5,792
Original price ₹5,792
Original price ₹5,792
(-30%)
₹4,055
Current price ₹4,055

• Author(s): Susan Segal-Horn • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Strategic PlanningThe second edition of this successful Strategy Reader retains many of the classic readings from the previous...

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Integrated Marketing Communications

Kirti Dutta

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Current price ₹1,320
Original price ₹1,650
Original price ₹1,650
Original price ₹1,650
(-20%)
₹1,320
Current price ₹1,320

• Author(s): Kirti Dutta • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management

Intellectual Property and Business: The Power of Intangible Assets

Ashwin Madhavan, Rodney D. Ryder

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Current price ₹472
Original price ₹725
Original price ₹725
Original price ₹725
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₹472
Current price ₹472

• Author(s): Ashwin Madhavan | Rodney D. Ryder • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Intellectual Property - GeneralIntellectual Property (IP) is one of the most vital assets for an...

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The Big Book Of Benefit Auctions

Jay R. Fiske, Corinne A. Fiske

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Current price ₹3,388
Original price ₹5,212
Original price ₹5,212
Original price ₹5,212
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₹3,388
Current price ₹3,388

• Author(s): Jay R. Fiske | Corinne A. Fiske • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Nonprofit Organizations & Charities - GeneralFrom the Back CoverPraise for The Big Book of Benefit Auctions "Th...

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Pricing Strategy Implementation

Hinterhuber

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Current price ₹4,326
Original price ₹6,655
Original price ₹6,655
Original price ₹6,655
(-35%)
₹4,326
Current price ₹4,326

• Author(s): Hinterhuber • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Strategic PlanningPricing can truly transform organizations. The impact of pricing on organizations is a result of t...

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Customer Relationship Management

Chakravorti

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Current price ₹4,411
Original price ₹6,785
Original price ₹6,785
Original price ₹6,785
(-35%)
₹4,411
Current price ₹4,411

• Author(s): Chakravorti • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralA uniquely global, holistic, strategic and tactical grounding in managing customer and other...

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Business-to-Business Marketing

Louise Canning, Raymond McDowell

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Current price ₹559
Original price ₹745
Original price ₹745
Original price ₹745
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₹559
Current price ₹559

• Author(s): Louise Canning | Raymond McDowell • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThe Second Edition of this bestselling B2B textbook offers the same accessible clarity of insight, co...

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Corporate Finance Europe

Adrian Buckley, Stephen A. Ross

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Current price ₹2,871
Original price ₹5,741
Original price ₹5,741
Original price ₹5,741
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₹2,871
Current price ₹2,871

• Author(s): Adrian Buckley | Stephen A. Ross • Publisher: McGraw Hill • Publisher Imprint: McGrawHill • Subject: Business ManagementThis text on corporate finance is full of European examples, with a simple pathway for non-specialists. It covers...

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Management Control Systems

Robert N. Anthony, Vijay Govindarajan, Vijay Govindarajan

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Current price ₹3,211
Original price ₹6,422
Original price ₹6,422
Original price ₹6,422
(-50%)
₹3,211
Current price ₹3,211

• Author(s): Robert N. Anthony | Vijay Govindarajan | Vijay Govindarajan • Publisher: McGraw Hill • Publisher Imprint: McGrawHill • Subject: Business Management

Advertising and Promotion

Rungpaka Amy Hackley, Chris Hackley

Paperback

Current price ₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): Rungpaka Amy Hackley | Chris Hackley • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business ManagementUnique in its approach, this edition situates the key concepts of marketing communications from the pers...

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Strategic Portfolio Management

Angliss, Katy

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Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
Original price ₹5,480
(-35%)
₹3,562
Current price ₹3,562

• Author(s): Angliss | Katy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Project ManagementThis book provides a powerful insight into strategic portfolio management and its central role ...

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Change Management and Organizational Development

Ratan Raina

Paperback

Current price ₹447
Original price ₹595
Original price ₹595
Original price ₹595
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₹447
Current price ₹447

• Author(s): Ratan Raina • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Management - GeneralWritten specifically as a core textbook for management students, this book is an essential ...

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Change Management: A Guide to Effective Implementation

James McCalman, Professor Robert A Paton

Paperback

Current price ₹638
Original price ₹850
Original price ₹850
Original price ₹850
(-25%)
₹638
Current price ₹638

• Author(s): James McCalman | Professor Robert A Paton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management

Promotional Culture And Convergence: Markets, Methods, Media

Helen Powell

Paperback

Current price ₹4,157
Original price ₹6,394
Original price ₹6,394
Original price ₹6,394
(-35%)
₹4,157
Current price ₹4,157

• Author(s): Helen Powell • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Media StudiesThe rapid growth of promotional material through the internet, social media, and entertainment culture...

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International Strategic Marketing: A European Perspective

Marilyn A. Stone, J.B. McCall

Paperback

Current price ₹5,024
Original price ₹7,177
Original price ₹7,177
Original price ₹7,177
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₹5,024
Current price ₹5,024

• Author(s): Marilyn A. Stone | J.B. McCall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - MultilevelAs Europe moves towards becoming a truly single European market, its contri...

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A Very Short, Fairly Interesting And Reasonably Cheap Book About Management Research

Emma Bell, Richard Thorpe

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Current price ₹1,331
Original price ₹2,218
Original price ₹2,218
Original price ₹2,218
(-40%)
₹1,331
Current price ₹1,331

• Author(s): Emma Bell | Richard Thorpe • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: GeneralAbout the Book In Management Research the authors provide a stimulating and critical over...

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Advances In E-Business Research: E-business Innovation and Research

In Lee

Paperback

Current price ₹5,963
Original price ₹9,173
Original price ₹9,173
Original price ₹9,173
(-35%)
₹5,963
Current price ₹5,963

• Author(s): In Lee • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Business ManagementThis text covers a wide variety of topics, such as e-business models, e-business strategies, online consumer behaviour, e-business process m...

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Surveillance

SEWELL, Terry

Paperback

Current price ₹3,478
Original price ₹5,350
Original price ₹5,350
Original price ₹5,350
(-35%)
₹3,478
Current price ₹3,478

• Author(s): SEWELL | Terry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business EthicsBeing watched and watching others is a universal feature of all human societies. How does the phen...

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Classic Readings In Organizational Behavior

J. Steven Ott

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Current price ₹4,297
Original price ₹8,593
Original price ₹8,593
Original price ₹8,593
(-50%)
₹4,297
Current price ₹4,297

• Author(s): J. Steven Ott • Publisher: Cengage • Publisher Imprint: Wadsworth • Subject: Education & PsychologyCLASSIC READINGS IN ORGANIZATIONAL BEHAVIOR is organized around the field's most discussed themes: leadership, motivation, individ...

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Aesthetics in Marketing

G. Ganesh Das, Rajat K Baisya

Paperback

Current price ₹452
Original price ₹695
Original price ₹695
Original price ₹695
(-35%)
₹452
Current price ₹452

• Author(s): G. Ganesh Das | Rajat K Baisya • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Marketing - GeneralAesthetics is a term most used in the context of visual beauty. This book attemp...

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Managing Knowledge Networks

Ronald J. Ebert

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Current price ₹7,439
Original price ₹12,397
Original price ₹12,397
Original price ₹12,397
(-40%)
₹7,439
Current price ₹7,439

• Author(s): Ronald J. Ebert • Publisher: Cambridge UP • Publisher Imprint: Cambridge • Subject: Business Management • BISAC: Organizational BehaviorAbout the Book The information context of the modern organization is rapidly evolving in the face...

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An Introduction to Human Resource Management

Nick Wilton

Paperback

Current price ₹761
Original price ₹895
Original price ₹895
Original price ₹895
(-15%)
₹761
Current price ₹761

• Author(s): Nick Wilton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management

Accounting: A Systems Approach

Alison Warman, J.R. Davies

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Current price ₹2,023
Original price ₹4,045
Original price ₹4,045
Original price ₹4,045
(-50%)
₹2,023
Current price ₹2,023

• Author(s): Alison Warman | J.R. Davies • Publisher: Cengage • Publisher Imprint: IntThomBus • Subject: Business Management

Farm Business Management

Peter L Nuthall

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Current price ₹4,170
Original price ₹6,415
Original price ₹6,415
Original price ₹6,415
(-35%)
₹4,170
Current price ₹4,170

• Author(s): Peter L Nuthall • Publisher: CABI • Publisher Imprint: CABI Publishing • Subject: Bio-Science and Agriculture • BISAC: Agriculture - GeneralAbout the Book Management research has shown successful farmers have quite distinct personal ...

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Advertising (VSI): Very Short Introduction

Winston Fletcher

Paperback

Current price ₹245
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Original price ₹350
Original price ₹350
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₹245
Current price ₹245

• Author(s): Winston Fletcher • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Advertising & PromotionAdvertising is riddled with myths and misunderstandings. It is believed to be both immensely po...

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Evaluation Practice For Projects With Young People

Kaz Stuart, Lucy Maynard, Caroline Rouncefield

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Current price ₹3,054
Original price ₹5,089
Original price ₹5,089
Original price ₹5,089
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₹3,054
Current price ₹3,054

• Author(s): Kaz Stuart | Lucy Maynard | Caroline Rouncefield • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Public Policy - Social Services & WelfareWritten by an experienced tea...

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Utilizing And Managing Commerce And Services Online

Mehdi Khosrow Pour

Paperback

Current price ₹5,963
Original price ₹9,173
Original price ₹9,173
Original price ₹9,173
(-35%)
₹5,963
Current price ₹5,963

• Author(s): Mehdi Khosrow Pour • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Business ManagementAbout the Book As businesses, researchers, and practitioners look to devise new technologies in the realm of e-commerce, the hum...

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Research Projects for Business & Management Students

Siah

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Current price ₹13,319
Original price ₹15,983
Original price ₹15,983
Original price ₹15,983
(-17%)
₹13,319
Current price ₹13,319

• Author(s): Siah • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Research & DevelopmentAn easy to follow guide for Business and Management students undertaking an extended researc...

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