Search results for “[Subject: digital]”

• Author(s): Gordon Fletcher | Noel Adolphus • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIncreasingly graduates, and anyone who is entering employment, nee...

• Author(s): Feroz | A. Karim • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingThis second edition of Digital Analytics for Marketing provides students with a c...

• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...

• Author(s): Miriam Lips • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Government & BusinessDigital Government: Managing Public Sector Reform in the Digital Era presents a public mana...

• Author(s): Vandana Ahuja • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: GeneralDigital Marketing is designed as a textbook for management students specializing in marketing. The book undertakes a d...

• Author(s): David Moschella • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management

• Author(s): Dinesh Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how...

• Author(s): Brian Sheehan • Publisher: Bloomsbury • Publisher Imprint: AVA • Subject: Business Management • BISAC: E-Commerce - Digital MarketingFrom the Back Cover"Basics Marketing: Online Marketing "offers an accessible and practical introduct...

• Author(s): VerbyHarald • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Information ManagementFrom the Back CoverInnovations and developments in technology have laid the foundations for an econo...

• Author(s): Ashish Ranjan | Amitabh P. Mishra • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book In order for successful business transformation to occur, ther...

• Author(s): Sforcina | Kathryn • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Development - Sustainable DevelopmentDigitalizing Sustainability outlines why 'business as usual' isn't worki...

• Author(s): Amitabh Mishra | Ashish Ranjan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn order for successful business transformation to occur, there’s an inner transformation that must happen. The innumera...

• Author(s): David Lawrence • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementInternet Commerce, 2nd Edition, has been completely revised to reflect the latest developments in this rapidly changing area. All chapters fea...

• Author(s): Tombleson | Bridget • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralDigital storytelling for brands has become a non-negotiable skill in the 21st centur...

• Author(s): Kupiek • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverThis book shows an innovative way for managers to gain a better understanding of emotion...

• Author(s): Ralf T. Kreutzer | Tim Neugebauer • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Management - GeneralIllustrates eight central fields of action for digital business leadershipProvid...

• Author(s): Bharat Vagadia • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Production & Operations ManagementFrom the Back CoverThis book goes beyond the hype, delving into real world techno...

• Author(s): Marjolein Visser | Berend Sikkenga | Mike Berry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralDigital Marketing Fundamentals is the first fully-fledged tex...

• Author(s): Erdener Kaynak | Lloyd Russow • Publisher: Taylor & Francis • Publisher Imprint: Int Bus Pr • Subject: Business Management • BISAC: Government & BusinessExplore the potentialand the pitfallsof digital technology in internatio...

• Author(s): Bernd W. Wirtz • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: E-Commerce - General (see also Computers - Electronic CommerThe spread of the Internet into all areas of business activ...

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBranding in the Digital Age: A Comprehensive Guide for Building and Managing Brands Online is your essential roadmap to navigating the ever...

• Author(s): Anders Sorman-Nilsson • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Development - Business DevelopmentFrom the Inside FlapAnders sees patterns that are hidden in plain sight to the rest of us. ...

• Author(s): Jonathan P. Allen • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business ManagementTechnology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to ex...

• Author(s): SEYMOUR • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralDigital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact ...

• Author(s): Allen • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: EntrepreneurshipTechnology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new v...

• Author(s): Caseau | Yves • Publisher: T&F • Publisher Imprint: ProductivityP • BISAC: Production & Operations ManagementThe Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer is organized into three...

• Author(s): Tuten • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWinner of the TAA 2021 Most Promising New Textbook Award! Principles of Marketing for a Digital A...

• Author(s): Hoe | Siu Loon • Publisher: Taylor & Francis • Publisher Imprint: Auerbach P • Subject: Business Management • BISAC: Structural AdjustmentDigital transformation is a multidimensional concept and involves many moving parts. Succes...

• Author(s): Sanjay Phadke • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWe make payments via PayPal or Paytm, shop on Amazon or Flipkart, book accommodation on Airbnb or Oyo and call a cab using Uber or Ola ap...

• Author(s): Schallmo • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Information ManagementFrom the Back CoverWhat do vehicle manufacturers like Rosenbauer, logistics companies like DB Schenker,...

• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis textbook explores how technological developments and emerging technologies i...

• Author(s): Ray Titus • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralRound the Clock pulls the covers off an ‘infinite 24×7 digital marketplace’ to reveal its transforma...