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Hey Whipple Squeeze This

Sullivan, Luke

Paperback

Current price ₹1,882
Original price ₹2,894
Original price ₹2,894
Original price ₹2,894
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₹1,882
Current price ₹1,882

• Author(s): Sullivan, Luke • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Advertising & PromotionThe new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squ...

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Retail Marketing in the Modern Age

Prashant Chaudhary

Paperback

Current price ₹447
Original price ₹595
Original price ₹595
Original price ₹595
(-25%)
₹447
Current price ₹447

• Author(s): Prashant Chaudhary • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Marketing - General What differentiates one brand from the others in the retail industry? What does brand experi...

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Global Business Environment: Shifting Paradigms in the Fourth Industrial Revolution

Mansi Kapoor

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Current price ₹319
Original price ₹425
Original price ₹425
Original price ₹425
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₹319
Current price ₹319

• Author(s): Mansi Kapoor • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: International - GeneralAbout the Book Discusses the shifting paradigms in global business environment in the Fourth In...

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The Concise Oxford History Of Indian Business

Tripathi Dwijendra & Jumani Jyoti, Jyoti Jumani

Paperback

Current price ₹459
Original price ₹655
Original price ₹655
Original price ₹655
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₹459
Current price ₹459

• Author(s): Tripathi Dwijendra & Jumani Jyoti | Jyoti Jumani • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Economic HistoryWhat are the roots of modern business practices in India? Ever wondere...

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Principles of Management

Nirmal Kumar

Paperback

₹447
Original price ₹595
Original price ₹595
Original price ₹595
(-25%)
₹447
Current price ₹447

• Author(s): Nirmal Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPrinciples of Management offers an intricate exploration of effective management, organization and leadership. This comprehensive work cov...

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Media Telecommunications and Business Strategy

Gershon

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Current price ₹3,478
Original price ₹5,350
Original price ₹5,350
Original price ₹5,350
(-35%)
₹3,478
Current price ₹3,478

• Author(s): Gershon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Communication StudiesAs the clear lines and historic boundaries that once separated broadcasting, cable, telephone and I...

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Getting Started In Online Brokers

Kristine DeForge

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Current price ₹1,206
Original price ₹2,411
Original price ₹2,411
Original price ₹2,411
(-50%)
₹1,206
Current price ₹1,206

• Author(s): Kristine DeForge • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - GeneralAbout the Book What every investor should know before investing with an online stock broker ...

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The Changing Face Of People Management In India

Pawan S. Budhwar, Jyotsna Bhatnagar

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Current price ₹4,842
Original price ₹6,916
Original price ₹6,916
Original price ₹6,916
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₹4,842
Current price ₹4,842

• Author(s): Pawan S. Budhwar | Jyotsna Bhatnagar • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Human Resources & Personnel ManagementIndia has been identified as one of the biggest e...

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Corporate Governance of Public Sector Enterprise

Brahmbhatt Mamta

Paperback

Current price ₹5,058
Original price ₹5,925
Original price ₹5,925
Original price ₹5,925
(-15%)
₹5,058
Current price ₹5,058

• Author(s): Brahmbhatt Mamta • Publisher: MixIUK • Publisher Imprint: MixIUK • Subject: Business Management • BISAC: Management - GeneralThe book is aimed to, add up to significant gaps in the literature on corporate governance landscape in the ...

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Strategic Social Media Marketing To Soci

L. Meghan Mahoney

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Current price ₹3,200
Original price ₹4,922
Original price ₹4,922
Original price ₹4,922
(-35%)
₹3,200
Current price ₹3,200

• Author(s): L. Meghan Mahoney • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Advertising & PromotionStrategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, a...

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From Networks to Netflix: A Guide to Changing Channels

Johnson

Paperback

Current price ₹4,326
Original price ₹6,655
Original price ₹6,655
Original price ₹6,655
(-35%)
₹4,326
Current price ₹4,326

• Author(s): Johnson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Media StudiesNow in a second edition, this textbook surveys the channels, platforms, and programming through which telev...

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NAVIGATING INDIA

J. P. Rose

Paperback

Current price ₹376
Original price ₹395
Original price ₹395
Original price ₹395
(-5%)
₹376
Current price ₹376

• Author(s): J. P. Rose • Publisher: Rupa & Co • Publisher Imprint: Rupa & Co • Subject: Business Management • BISAC: Business And EconomicsNavigating India is a non-preachy, non-prescriptive and unbiased account of the possibilities that...

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Strategic Pokes: The Business Jalebi

Shombit Sengupta

Paperback

Current price ₹1,253
Original price ₹2,087
Original price ₹2,087
Original price ₹2,087
(-40%)
₹1,253
Current price ₹1,253

• Author(s): Shombit Sengupta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralJalebi Management, the first book in Shombit Sengupta’s Jalebi Trilogy, compared Indian indus...

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Cryptocurrency: How to Make a Lot of Money Investing and Trading in Cryptocurrency

Andrew Johnson

Paperback

₹2,315
Original price ₹2,315
Original price ₹2,315
₹2,315
Current price ₹2,315

• Author(s): Andrew Johnson • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Banks & BankingHow to Make a Lot of Money Investing ...

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Hotel Finance

Anand Iyengar

Paperback

Current price ₹4,362
Original price ₹5,235
Original price ₹5,235
Original price ₹5,235
(-17%)
₹4,362
Current price ₹4,362

• Author(s): Anand Iyengar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismBeginning with an introduction to financial management, the book explores finan...

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Strategic Marketing: Securing Competitive Advantage

A. Nag

Paperback

₹746
Original price ₹995
Original price ₹995
Original price ₹995
(-25%)
₹746
Current price ₹746

• Author(s): S.G. Sreejith • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Strategic Marketing (Third Edition) is a thoroughly revised an...

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Essentials of Services Marketing

Jochen Wirtz

Paperback

Current price ₹5,683
Original price ₹8,743
Original price ₹8,743
Original price ₹8,743
(-35%)
₹5,683
Current price ₹5,683

• Author(s): Jochen Wirtz • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing ...

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Negotiation & Dispute Resolution

Beverly J. DeMarr, Suzanne de Janasz

Paperback

Current price ₹11,491
Original price ₹17,678
Original price ₹17,678
Original price ₹17,678
(-35%)
₹11,491
Current price ₹11,491

• Author(s): Beverly J. DeMarr | Suzanne de Janasz • Publisher: Sage Publications • Publisher Imprint: Sage Popular Text • Subject: Economics • BISAC: NegotiatingFormerly published by Chicago Business Press, now published by Sage Negotiation and...

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Operations Management: Processes and Supply Chains Global Edition

Lee J. Krajewski

Paperback

Current price ₹5,938
Original price ₹9,134
Original price ₹9,134
Original price ₹9,134
(-35%)
₹5,938
Current price ₹5,938

• Author(s): Lee J. Krajewski • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate and graduate operations management courses. Operations Management: Processes and Supply Chains provides students with ...

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International Trade Finance: A Pragmatic Approach

Tarsem Bhogal, Arun Trivedi

Paperback

Current price ₹4,040
Original price ₹6,214
Original price ₹6,214
Original price ₹6,214
(-35%)
₹4,040
Current price ₹4,040

• Author(s): Tarsem Bhogal | Arun Trivedi • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Finance - GeneralFrom the Back CoverThe 21st century has witnessed swift change in every sphere of the hu...

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Digital Government: Managing Public Sector Reform in the Digital Era

Miriam Lips

Paperback

Current price ₹4,202
Original price ₹6,002
Original price ₹6,002
Original price ₹6,002
(-30%)
₹4,202
Current price ₹4,202

• Author(s): Miriam Lips • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Government & BusinessDigital Government: Managing Public Sector Reform in the Digital Era presents a public mana...

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Managing People In A Contemporary Context

Emma Parry, Shaun Tyson

Paperback

Current price ₹6,701
Original price ₹10,309
Original price ₹10,309
Original price ₹10,309
(-35%)
₹6,701
Current price ₹6,701

• Author(s): Emma Parry | Shaun Tyson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Human Resources & Personnel ManagementThe worldwide financial crash and the ensuing recession have ...

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Meeting the Ethical Challenges of Leadership: Casting Light or Shadow

Johnson

Paperback

Current price ₹13,770
Original price ₹16,250
Original price ₹16,250
Original price ₹16,250
(-15%)
₹13,770
Current price ₹13,770

• Author(s): Johnson • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Management - GeneralEthics is at the heart of leadership. Leaders must make every effort to make ethical decisions ...

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ERM and QRM in Life Insurance An Actuarial Primer

Pitacco

Paperback

Current price ₹4,407
Original price ₹6,779
Original price ₹6,779
Original price ₹6,779
(-35%)
₹4,407
Current price ₹4,407

• Author(s): Pitacco • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Insurance - GeneralAbout the Book Preface.- Introduction.- Enterprise Risk Management and Quantitative Risk Management .- The ...

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Wiley Ifrs 2008: Interpretation and Application of International Accounting and Financial Reporting Standards

Barry J. Epstein, Eva K. Jermakowicz

Paperback

Current price ₹15,695
Original price ₹24,146
Original price ₹24,146
Original price ₹24,146
(-35%)
₹15,695
Current price ₹15,695

• Author(s): Barry J. Epstein | Eva K. Jermakowicz • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business ManagementAbout the Book Wiley IFRS 2008 is your comprehensive source for guidance in applying IFRS to complex, real-world s...

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Strategic Performance Management

Adler, Ralph W.

Paperback

Current price ₹4,411
Original price ₹6,785
Original price ₹6,785
Original price ₹6,785
(-35%)
₹4,411
Current price ₹4,411

• Author(s): Adler | Ralph W. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Accounting - ManagerialEffective performance management is core to successful organizations. The new edition co...

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Evaluating Human Capital Projects: Improve, Prove, Predict

Jane Massy, Jeremy Harrison

Paperback

Current price ₹5,005
Original price ₹7,699
Original price ₹7,699
Original price ₹7,699
(-35%)
₹5,005
Current price ₹5,005

• Author(s): Jane Massy | Jeremy Harrison • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Human Resources & Personnel ManagementHow can we be sure that all those projects, programmes an...

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Patent Management : Protecting Intellectual Property and Innovation

Oliver Gassmann, Martin A. Bader, Mark James Thompson

Paperback

Current price ₹4,407
Original price ₹6,779
Original price ₹6,779
Original price ₹6,779
(-35%)
₹4,407
Current price ₹4,407

• Author(s): Oliver Gassmann | Martin A. Bader | Mark James Thompson • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Management ScienceFrom the Back CoverThis book provides an overview of the com...

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Principles Of Retailing

John Fernie, Suzanne Fernie, Christopher Moore

Paperback

Current price ₹7,340
Original price ₹11,744
Original price ₹11,744
Original price ₹11,744
(-38%)
₹7,340
Current price ₹7,340

• Author(s): John Fernie | Suzanne Fernie | Christopher Moore • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - RetailingRetailing is one of the biggest and most important sector...

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Advertising & IMC: Principles and Practice

Sandra Moriarty

Paperback

Current price ₹6,362
Original price ₹9,787
Original price ₹9,787
Original price ₹9,787
(-35%)
₹6,362
Current price ₹6,362

• Author(s): Sandra Moriarty • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business Management

Persuasive Communication: How Audiences Decide

Richard O. Young

Paperback

Current price ₹7,380
Original price ₹11,353
Original price ₹11,353
Original price ₹11,353
(-35%)
₹7,380
Current price ₹7,380

• Author(s): Richard O. Young • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: MotivationalThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction t...

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2026 Cfa Program Curriculum Level I Box Set

Cfa Institute

Paperback

Current price ₹16,511
Original price ₹25,401
Original price ₹25,401
Original price ₹25,401
(-35%)
₹16,511
Current price ₹16,511

• Author(s): Cfa Institute • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Business And EconomicsDiscover the official resource for success on the 2026 CFA Level I exam. Get your copy of the CFA Program Curri...

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Public Relations Planning

Vieira Jr., Edward T.

Paperback

Current price ₹5,598
Original price ₹8,612
Original price ₹8,612
Original price ₹8,612
(-35%)
₹5,598
Current price ₹5,598

• Author(s): Vieira Jr. | Edward T. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsPublic Relations Planning: A Practical Guide for Strategic Communication provides student...

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Quantum Finance

Raymond S. T. Lee

Paperback

Current price ₹5,141
Original price ₹7,909
Original price ₹7,909
Original price ₹7,909
(-35%)
₹5,141
Current price ₹5,141

• Author(s): Raymond S. T. Lee • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Artificial Intelligence - GeneralAbout the Book With the exponential growth of program trading in the global financi...

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Logistics and Fulfillment for e-business: A Practical Guide to Mastering Back Office Functions for Online Commerce

Janice Reynolds

Paperback

Current price ₹5,089
Original price ₹7,829
Original price ₹7,829
Original price ₹7,829
(-35%)
₹5,089
Current price ₹5,089

• Author(s): Janice Reynolds • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: E-Commerce - General (see also Computers - Electronic CommerLogistics and fulfillment management is unglamorous,...

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Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers

Anna Cabigiosu

Paperback

Current price ₹9,548
Original price ₹14,689
Original price ₹14,689
Original price ₹14,689
(-35%)
₹9,548
Current price ₹9,548

• Author(s): Anna Cabigiosu • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThe luxury fashion industry is one of the best performing and fastest growing ind...

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