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Products
Hey Whipple Squeeze This
Sullivan, Luke
Paperback
• Author(s): Sullivan, Luke • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Advertising & PromotionThe new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squ...
View full detailsRetail Marketing in the Modern Age
Prashant Chaudhary
Paperback
• Author(s): Prashant Chaudhary • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Marketing - General What differentiates one brand from the others in the retail industry? What does brand experi...
View full detailsGlobal Business Environment: Shifting Paradigms in the Fourth Industrial Revolution
Mansi Kapoor
Paperback
• Author(s): Mansi Kapoor • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: International - GeneralAbout the Book Discusses the shifting paradigms in global business environment in the Fourth In...
View full detailsThe Concise Oxford History Of Indian Business
Tripathi Dwijendra & Jumani Jyoti, Jyoti Jumani
Paperback
• Author(s): Tripathi Dwijendra & Jumani Jyoti | Jyoti Jumani • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Economic HistoryWhat are the roots of modern business practices in India? Ever wondere...
View full detailsPrinciples of Management
Nirmal Kumar
Paperback
• Author(s): Nirmal Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPrinciples of Management offers an intricate exploration of effective management, organization and leadership. This comprehensive work cov...
View full detailsMedia Telecommunications and Business Strategy
Gershon
Paperback
• Author(s): Gershon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Communication StudiesAs the clear lines and historic boundaries that once separated broadcasting, cable, telephone and I...
View full detailsGetting Started In Online Brokers
Kristine DeForge
Paperback
• Author(s): Kristine DeForge • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - GeneralAbout the Book What every investor should know before investing with an online stock broker ...
View full detailsThe Changing Face Of People Management In India
Pawan S. Budhwar, Jyotsna Bhatnagar
Paperback
• Author(s): Pawan S. Budhwar | Jyotsna Bhatnagar • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Human Resources & Personnel ManagementIndia has been identified as one of the biggest e...
View full detailsCorporate Governance of Public Sector Enterprise
Brahmbhatt Mamta
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• Author(s): Brahmbhatt Mamta • Publisher: MixIUK • Publisher Imprint: MixIUK • Subject: Business Management • BISAC: Management - GeneralThe book is aimed to, add up to significant gaps in the literature on corporate governance landscape in the ...
View full detailsStrategic Social Media Marketing To Soci
L. Meghan Mahoney
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• Author(s): L. Meghan Mahoney • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Advertising & PromotionStrategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, a...
View full detailsFrom Networks to Netflix: A Guide to Changing Channels
Johnson
Paperback
• Author(s): Johnson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Media StudiesNow in a second edition, this textbook surveys the channels, platforms, and programming through which telev...
View full detailsNAVIGATING INDIA
J. P. Rose
Paperback
• Author(s): J. P. Rose • Publisher: Rupa & Co • Publisher Imprint: Rupa & Co • Subject: Business Management • BISAC: Business And EconomicsNavigating India is a non-preachy, non-prescriptive and unbiased account of the possibilities that...
View full detailsStrategic Pokes: The Business Jalebi
Shombit Sengupta
Paperback
• Author(s): Shombit Sengupta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralJalebi Management, the first book in Shombit Sengupta’s Jalebi Trilogy, compared Indian indus...
View full detailsCryptocurrency: How to Make a Lot of Money Investing and Trading in Cryptocurrency
Andrew Johnson
Paperback
• Author(s): Andrew Johnson • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Banks & BankingHow to Make a Lot of Money Investing ...
View full detailsHotel Finance
Anand Iyengar
Paperback
• Author(s): Anand Iyengar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismBeginning with an introduction to financial management, the book explores finan...
View full detailsStrategic Marketing: Securing Competitive Advantage
A. Nag
Paperback
• Author(s): S.G. Sreejith • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Strategic Marketing (Third Edition) is a thoroughly revised an...
View full detailsEssentials of Services Marketing
Jochen Wirtz
Paperback
• Author(s): Jochen Wirtz • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing ...
View full detailsNegotiation & Dispute Resolution
Beverly J. DeMarr, Suzanne de Janasz
Paperback
• Author(s): Beverly J. DeMarr | Suzanne de Janasz • Publisher: Sage Publications • Publisher Imprint: Sage Popular Text • Subject: Economics • BISAC: NegotiatingFormerly published by Chicago Business Press, now published by Sage Negotiation and...
View full detailsOperations Management: Processes and Supply Chains Global Edition
Lee J. Krajewski
Paperback
• Author(s): Lee J. Krajewski • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate and graduate operations management courses. Operations Management: Processes and Supply Chains provides students with ...
View full detailsInternational Trade Finance: A Pragmatic Approach
Tarsem Bhogal, Arun Trivedi
Paperback
• Author(s): Tarsem Bhogal | Arun Trivedi • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Finance - GeneralFrom the Back CoverThe 21st century has witnessed swift change in every sphere of the hu...
View full detailsDigital Government: Managing Public Sector Reform in the Digital Era
Miriam Lips
Paperback
• Author(s): Miriam Lips • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Government & BusinessDigital Government: Managing Public Sector Reform in the Digital Era presents a public mana...
View full detailsManaging People In A Contemporary Context
Emma Parry, Shaun Tyson
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• Author(s): Emma Parry | Shaun Tyson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Human Resources & Personnel ManagementThe worldwide financial crash and the ensuing recession have ...
View full detailsMeeting the Ethical Challenges of Leadership: Casting Light or Shadow
Johnson
Paperback
• Author(s): Johnson • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Management - GeneralEthics is at the heart of leadership. Leaders must make every effort to make ethical decisions ...
View full detailsERM and QRM in Life Insurance An Actuarial Primer
Pitacco
Paperback
• Author(s): Pitacco • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Insurance - GeneralAbout the Book Preface.- Introduction.- Enterprise Risk Management and Quantitative Risk Management .- The ...
View full detailsWiley Ifrs 2008: Interpretation and Application of International Accounting and Financial Reporting Standards
Barry J. Epstein, Eva K. Jermakowicz
Paperback
• Author(s): Barry J. Epstein | Eva K. Jermakowicz • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business ManagementAbout the Book Wiley IFRS 2008 is your comprehensive source for guidance in applying IFRS to complex, real-world s...
View full detailsStrategic Performance Management
Adler, Ralph W.
Paperback
• Author(s): Adler | Ralph W. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Accounting - ManagerialEffective performance management is core to successful organizations. The new edition co...
View full detailsEvaluating Human Capital Projects: Improve, Prove, Predict
Jane Massy, Jeremy Harrison
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• Author(s): Jane Massy | Jeremy Harrison • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Human Resources & Personnel ManagementHow can we be sure that all those projects, programmes an...
View full detailsPatent Management : Protecting Intellectual Property and Innovation
Oliver Gassmann, Martin A. Bader, Mark James Thompson
Paperback
• Author(s): Oliver Gassmann | Martin A. Bader | Mark James Thompson • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Management ScienceFrom the Back CoverThis book provides an overview of the com...
View full detailsPrinciples Of Retailing
John Fernie, Suzanne Fernie, Christopher Moore
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• Author(s): John Fernie | Suzanne Fernie | Christopher Moore • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - RetailingRetailing is one of the biggest and most important sector...
View full detailsAdvertising & IMC: Principles and Practice
Sandra Moriarty
Paperback
• Author(s): Sandra Moriarty • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business Management
Persuasive Communication: How Audiences Decide
Richard O. Young
Paperback
• Author(s): Richard O. Young • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: MotivationalThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction t...
View full details2026 Cfa Program Curriculum Level I Box Set
Cfa Institute
Paperback
• Author(s): Cfa Institute • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Business And EconomicsDiscover the official resource for success on the 2026 CFA Level I exam. Get your copy of the CFA Program Curri...
View full detailsPublic Relations Planning
Vieira Jr., Edward T.
Paperback
• Author(s): Vieira Jr. | Edward T. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsPublic Relations Planning: A Practical Guide for Strategic Communication provides student...
View full detailsQuantum Finance
Raymond S. T. Lee
Paperback
• Author(s): Raymond S. T. Lee • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Artificial Intelligence - GeneralAbout the Book With the exponential growth of program trading in the global financi...
View full detailsLogistics and Fulfillment for e-business: A Practical Guide to Mastering Back Office Functions for Online Commerce
Janice Reynolds
Paperback
• Author(s): Janice Reynolds • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: E-Commerce - General (see also Computers - Electronic CommerLogistics and fulfillment management is unglamorous,...
View full detailsDigitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers
Anna Cabigiosu
Paperback
• Author(s): Anna Cabigiosu • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThe luxury fashion industry is one of the best performing and fastest growing ind...
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