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Marketing Semiotics: Signs, Strategies, and Brand Value

Laura R. Oswald

Paperback

Current price ₹5,304
Original price ₹6,365
Original price ₹6,365
Original price ₹6,365
(-17%)
₹5,304
Current price ₹5,304

• Author(s): Laura R. Oswald • Publisher: Oxford University Press (UK) • Publisher Imprint: Oxford University Press (UK) • Subject: Business Management • BISAC: Marketing - GeneralEveryday consumers buy into the concept of brands and their associ...

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Trouble In The Middle: American-Chinese Business Relations, Culture, Conflict, and Ethics

Steven P. Feldman

Paperback

Current price ₹5,768
Original price ₹8,873
Original price ₹8,873
Original price ₹8,873
(-35%)
₹5,768
Current price ₹5,768

• Author(s): Steven P. Feldman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - GeneralThis book will help readers better understand the ethical and cultural assumptions that...

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Integrated Marketing Communications : A Global Brand-Driven Approach

Philip J. Kitchen, Marwa E. Tourky

Paperback

Current price ₹4,040
Original price ₹6,214
Original price ₹6,214
Original price ₹6,214
(-35%)
₹4,040
Current price ₹4,040

• Author(s): Philip J. Kitchen | Marwa E. Tourky • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverIntegrated Marketing Communications: A Global Brand-Driven A...

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Entrepreneurial Family Businesses: Innovation Governance and Succession

Veland Ramadani, Esra Memili

Paperback

Current price ₹6,243
Original price ₹9,604
Original price ₹9,604
Original price ₹9,604
(-35%)
₹6,243
Current price ₹6,243

• Author(s): Veland Ramadani | Esra Memili • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Small Business - GeneralFrom the Back CoverThis book provides an extensive overview of family business-r...

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Work Communication: Mediated and Face-to-Face Practices

Maureen Guirdham

Paperback

Current price ₹5,514
Original price ₹8,482
Original price ₹8,482
Original price ₹8,482
(-35%)
₹5,514
Current price ₹5,514

• Author(s): Maureen Guirdham • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Business Management • BISAC: Business Communication - GeneralAbout the Book Explores all aspects of interpersonal communication at work, from face-to-f...

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Meeting the Ethical Challenges of Leadership: Casting Light or Shadow

Johnson

Paperback

Current price ₹9,796
Original price ₹15,070
Original price ₹15,070
Original price ₹15,070
(-35%)
₹9,796
Current price ₹9,796

• Author(s): Johnson • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Management - GeneralEthics is at the heart of leadership. Leaders must make every effort to make ethical decisions ...

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