Search results for “[Subject: techniques-digital]”

• Author(s): Marjolein Visser | Berend Sikkenga | Mike Berry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralDigital Marketing Fundamentals is the first fully-fledged tex...

• Author(s): Erdener Kaynak | Lloyd Russow • Publisher: Taylor & Francis • Publisher Imprint: Int Bus Pr • Subject: Business Management • BISAC: Government & BusinessExplore the potentialand the pitfallsof digital technology in internatio...

• Author(s): Gordon Fletcher | Noel Adolphus • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIncreasingly graduates, and anyone who is entering employment, nee...

• Author(s): Peter Hartley | Peter Chatterton • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business Communication - Meetings & PresentationsEffective communication in business and co...

• Author(s): Crick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public Speaking & Speech WritingThis textbook offers an innovative approach to public speaking by employing the rhetor...

• Author(s): Rosalind Masterson | Nichola Phillips | David Pickton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA comprehensive and foundational text introducing the essential concepts of Marke...

• Author(s): Charles Doyle • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: DictionariesA Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of mark...

• Author(s): Feroz | A. Karim • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingThis second edition of Digital Analytics for Marketing provides students with a c...

• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...

• Author(s): VerbyHarald • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Information ManagementFrom the Back CoverInnovations and developments in technology have laid the foundations for an econo...

• Author(s): Tuten • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWinner of the TAA 2021 Most Promising New Textbook Award! Principles of Marketing for a Digital A...

• Author(s): William W. Baber | Chavi C-Y Fletcher-Chen • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business ManagementKnown for its accessible approach and concrete real-life examples, the second edition of Pract...

• Author(s): George | Richard • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismThis textbook explores the fundamental principles of marketing applied to to...

• Author(s): Basu | Ron • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralWhat are the key factors affecting global supply chains today and how can we manage them? Startin...

• Author(s): Hoe | Siu Loon • Publisher: Taylor & Francis • Publisher Imprint: Auerbach P • Subject: Business Management • BISAC: Structural AdjustmentDigital transformation is a multidimensional concept and involves many moving parts. Succes...