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Marketing Management for Non-Marketing Managers: Improving Returns on Marketing Investments
Heather Fitzpatrick
Paperback
• Author(s): Heather Fitzpatrick • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Marketing - GeneralAlthough marketing-related expenses are a significant portion of most organizations' budgets, it is oft...
View full detailsGiant Corporation Quiz: 500 of the world's Biggest Businesses vs. your Brain Power
Whitby, Isaac
Paperback
• Author(s): Whitby, Isaac • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Corporate & Business History - General
Auditing
Alan Millichamp, John Taylor
Paperback
• Author(s): Alan Millichamp | John Taylor • Publisher: Cengage • Publisher Imprint: Thom Learn • Subject: Business ManagementAbout the Book This text provides a thorough and up-to-date coverage of auditing. It is widely used as a course text on ...
View full detailsPr Strategy And Application: Managing Influence
W. Timothy Coombs, Sherry J. Holladay
Paperback
• Author(s): W. Timothy Coombs | Sherry J. Holladay • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Public RelationsPR Strategy and Application is a comprehensive and accessible text that situates Public...
View full detailsGre Complete 2016: The Ultimate in Comprehensive Self-Study for GRE
Kaplan
Paperback
• Author(s): Kaplan • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business ManagementAlways study with the most up-to-date prep Look for GRE Complete 2017, ISBN 978-1-5062-0387-4, on sale now.
ACCA Financial Management
BPP Learning Media
Paperback
• Author(s): BPP Learning Media • Publisher: BPP Learning Media • Publisher Imprint: BPP Learning Media • Subject: Business Management
Tools for Decision Making A Practical Guide for Local Government
David N. Ammons, Dale J. Roenigk
Paperback
• Author(s): David N. Ammons | Dale J. Roenigk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public Affairs & AdministrationThis book guides readers to the mastery of a wide array of ...
View full detailsStrategic Management: Strategists at Work
Robert MacIntosh, Donald Maclean
Paperback
• Author(s): Robert MacIntosh | Donald Maclean • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Strategic PlanningFrom the Back CoverStrategic Management: Strategists at Work provides a practical and s...
View full detailsHidden Markets
BURCH, Matthew
Paperback
• Author(s): BURCH | Matthew • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Educational Policy & Reform - Federal LegislationAcross the United States, test publishers, software compani...
View full detailsPreparing for the SHRM-CP® Exam
Helen H Wu
Paperback
• Author(s): Helen H Wu • Publisher: Society for Human Resource Management • Publisher Imprint: Society for Human Resource Management • Subject: Business Management • BISAC: Business And EconomicsThis new SHRM Certification workbook delivers exam...
View full detailsGlobal Marketing Strategy: An Executive Digest
Bodo B.
Paperback
• Author(s): Bodo B. • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverThis book has been written for experienced managers and students in postgraduate progra...
View full detailsPublic Relations Planning
Vieira Jr., Edward T.
Paperback
• Author(s): Vieira Jr. | Edward T. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsPublic Relations Planning: A Practical Guide for Strategic Communication provides student...
View full detailsThe Practical Guide To Corporate Social Responsibility: Do the Right Thing
Stephen Asbury, Richard Ball
Paperback
• Author(s): Stephen Asbury | Richard Ball • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Development - Sustainable DevelopmentCorporate social responsibility has gained substantial tracti...
View full detailsSecurity and Loss Prevention: An Introduction 7ed:
Purpura Philip
Paperback
• Author(s): Purpura Philip • Publisher: Elsevier • Publisher Imprint: But-Hein • Subject: Business Management • BISAC: Information ManagementSecurity and Loss Prevention: An Introduction, Seventh Edition, provides introductory and advanced info...
View full detailsERM and QRM in Life Insurance An Actuarial Primer
Pitacco
Paperback
• Author(s): Pitacco • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Insurance - GeneralAbout the Book Preface.- Introduction.- Enterprise Risk Management and Quantitative Risk Management .- The ...
View full detailsMarketing Graffiti
Saren
Paperback
• Author(s): Saren • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralRadical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing...
View full detailsFashion Business and Digital Transformation
Gallery, Charlene
Paperback
• Author(s): Gallery | Charlene • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - RetailingFashion Business and Digital Transformation provides a practical and holistic overview ...
View full detailsThe Oxford Handbook of Organizational Paradox (Paperback)
Smith Wendy K.; Lewis Marianne W.; Jarzabkowski Paula; Langley Ann
Paperback
• Author(s): Smith Wendy K.; Lewis Marianne W.; Jarzabkowski Paula; Langley Ann • Publisher: Oxford UP • Publisher Imprint: Oxford UP • BISAC: Organizational BehaviorThe notion of paradox dates back to ancient philosophy, yet only recently have s...
View full detailsLuxury Fashion Marketing and Branding: A Strategic Approach
Alice Dallabona
Paperback
• Author(s): Alice Dallabona • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - Fashion & Textile IndustryLuxury Fashion Marketing and Branding offers a comprehensive analysis...
View full detailsAn Introduction to Operations Management
Ajay Das
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• Author(s): Ajay Das • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business ManagementAn Introduction to Operations Management: The Joy of Operations covers the core topics of operations management, including produ...
View full detailsPractical Risk Management for the CIO
Scherling
Paperback
• Author(s): Scherling • Publisher: Taylor & Francis • Publisher Imprint: Auerbach P • Subject: Business Management • BISAC: Management - GeneralThe growing complexity of today's interconnected systems has not only increased the need for impr...
View full detailsContemporary Security Management
David A. Patterson, John Fay
Paperback
• Author(s): David A. Patterson | John Fay • Publisher: Elsevier • Publisher Imprint: But-Hein • Subject: Business Management • BISAC: GeneralContemporary Security Management, Fourth Edition, identifies and condenses into clear language the prin...
View full detailsA Critical Introduction To Coaching And Mentoring
David, Gray
Paperback
• Author(s): David | Gray • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Psychotherapy - CounselingWritten by an experienced and multidisciplinary team, and supported by a wide range ...
View full detailsTotal Quality Management in Human Service Organizations
Martin, Lawrence L.
Paperback
• Author(s): Martin | Lawrence L. • Publisher: MixIG-UK • Publisher Imprint: MixIG-UK • Subject: Business Management • BISAC: Total Quality ManagementTotal Quality Management (TQM) is shaping the management of the 1990s. This book is the first to...
View full detailsStrategic Staffing
Jean M. Phillips
Paperback
• Author(s): Jean M. Phillips • Publisher: Sage Publications • Publisher Imprint: Sage Popular Text • Subject: Business Management • BISAC: Human Resources & Personnel ManagementStrategic Staffing, Fifth Edition equips both current and future...
View full detailsNegotiation & Dispute Resolution
Beverly J. DeMarr, Suzanne de Janasz
Paperback
• Author(s): Beverly J. DeMarr | Suzanne de Janasz • Publisher: Sage Publications • Publisher Imprint: Sage Popular Text • Subject: Economics • BISAC: NegotiatingFormerly published by Chicago Business Press, now published by Sage Negotiation and...
View full detailsSocial Entrepreneurship and Innovation
Carlson
Paperback
• Author(s): Carlson • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: EntrepreneurshipMission-driven ventures have the power to change the world and solve today’s most pressing social p...
View full detailsMeeting the Ethical Challenges of Leadership: Casting Light or Shadow
Johnson
Paperback
• Author(s): Johnson • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Management - GeneralEthics is at the heart of leadership. Leaders must make every effort to make ethical decisions ...
View full detailsMortgage Lending - Loan Officer Training
Kenney
Paperback
• Author(s): Kenney • Publisher: Eiram Publishing • Publisher Imprint: Eiram Publishing • Subject: Business Management • BISAC: Real Estate - GeneralCongratulations on your decision to enter the mortgage-lending arena. Mortgage lending is one of ...
View full detailsMaximize Business Profits Through E-Partnerships
Fang Zhao
Paperback
• Author(s): Fang Zhao • Publisher: IGI Global • Publisher Imprint: IRM Press • Subject: Business ManagementThe fast expansion of popular Websites reinforces the importance of online strategic alliances through e-partnerships and their business s...
View full detailsForex Trading for Maximum Profits: The Greatest Secret Making Forex Millionaire Underground Shockin
X, Trader
Paperback
• Author(s): X, Trader • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Foreign ExchangeForex trading is not all it is cracked up to ...
View full detailsPerformance Management
Aguinis
Paperback
• Author(s): Aguinis • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management