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Marketing Management for Non-Marketing Managers: Improving Returns on Marketing Investments

Heather Fitzpatrick

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Current price ₹2,760
Original price ₹4,246
Original price ₹4,246
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₹2,760
Current price ₹2,760

• Author(s): Heather Fitzpatrick • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Marketing - GeneralAlthough marketing-related expenses are a significant portion of most organizations' budgets, it is oft...

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Giant Corporation Quiz: 500 of the world's Biggest Businesses vs. your Brain Power

Whitby, Isaac

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₹1,368
Original price ₹1,368
Original price ₹1,368
₹1,368
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• Author(s): Whitby, Isaac • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Corporate & Business History - General

Auditing

Alan Millichamp, John Taylor

Paperback

Current price ₹3,937
Original price ₹7,873
Original price ₹7,873
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(-50%)
₹3,937
Current price ₹3,937

• Author(s): Alan Millichamp | John Taylor • Publisher: Cengage • Publisher Imprint: Thom Learn • Subject: Business ManagementAbout the Book This text provides a thorough and up-to-date coverage of auditing. It is widely used as a course text on ...

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Pr Strategy And Application: Managing Influence

W. Timothy Coombs, Sherry J. Holladay

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Current price ₹6,827
Original price ₹9,752
Original price ₹9,752
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₹6,827
Current price ₹6,827

• Author(s): W. Timothy Coombs | Sherry J. Holladay • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Public RelationsPR Strategy and Application is a comprehensive and accessible text that situates Public...

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Gre Complete 2016: The Ultimate in Comprehensive Self-Study for GRE

Kaplan

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₹7,296
Original price ₹7,296
Original price ₹7,296
₹7,296
Current price ₹7,296

• Author(s): Kaplan • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business ManagementAlways study with the most up-to-date prep Look for GRE Complete 2017, ISBN 978-1-5062-0387-4, on sale now.

ACCA Financial Management

BPP Learning Media

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₹4,318
Original price ₹4,318
Original price ₹4,318
₹4,318
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• Author(s): BPP Learning Media • Publisher: BPP Learning Media • Publisher Imprint: BPP Learning Media • Subject: Business Management

Tools for Decision Making A Practical Guide for Local Government

David N. Ammons, Dale J. Roenigk

Paperback

Current price ₹5,115
Original price ₹7,307
Original price ₹7,307
Original price ₹7,307
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₹5,115
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• Author(s): David N. Ammons | Dale J. Roenigk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public Affairs & AdministrationThis book guides readers to the mastery of a wide array of ...

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Strategic Management: Strategists at Work

Robert MacIntosh, Donald Maclean

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Current price ₹3,232
Original price ₹4,971
Original price ₹4,971
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₹3,232
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• Author(s): Robert MacIntosh | Donald Maclean • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Strategic PlanningFrom the Back CoverStrategic Management: Strategists at Work provides a practical and s...

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Hidden Markets

BURCH, Matthew

Paperback

Current price ₹3,817
Original price ₹5,872
Original price ₹5,872
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(-35%)
₹3,817
Current price ₹3,817

• Author(s): BURCH | Matthew • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Educational Policy & Reform - Federal LegislationAcross the United States, test publishers, software compani...

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Preparing for the SHRM-CP® Exam

Helen H Wu

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₹4,560
Original price ₹4,560
Original price ₹4,560
₹4,560
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• Author(s): Helen H Wu • Publisher: Society for Human Resource Management • Publisher Imprint: Society for Human Resource Management • Subject: Business Management • BISAC: Business And EconomicsThis new SHRM Certification workbook delivers exam...

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Global Marketing Strategy: An Executive Digest

Bodo B.

Paperback

Current price ₹6,610
Original price ₹10,169
Original price ₹10,169
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₹6,610
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• Author(s): Bodo B. • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverThis book has been written for experienced managers and students in postgraduate progra...

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Public Relations Planning

Vieira Jr., Edward T.

Paperback

Current price ₹5,598
Original price ₹8,612
Original price ₹8,612
Original price ₹8,612
(-35%)
₹5,598
Current price ₹5,598

• Author(s): Vieira Jr. | Edward T. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsPublic Relations Planning: A Practical Guide for Strategic Communication provides student...

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The Practical Guide To Corporate Social Responsibility: Do the Right Thing

Stephen Asbury, Richard Ball

Paperback

Current price ₹4,842
Original price ₹6,916
Original price ₹6,916
Original price ₹6,916
(-30%)
₹4,842
Current price ₹4,842

• Author(s): Stephen Asbury | Richard Ball • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Development - Sustainable DevelopmentCorporate social responsibility has gained substantial tracti...

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Security and Loss Prevention: An Introduction 7ed:

Purpura Philip

Paperback

Current price ₹5,021
Original price ₹7,724
Original price ₹7,724
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₹5,021
Current price ₹5,021

• Author(s): Purpura Philip • Publisher: Elsevier • Publisher Imprint: But-Hein • Subject: Business Management • BISAC: Information ManagementSecurity and Loss Prevention: An Introduction, Seventh Edition, provides introductory and advanced info...

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ERM and QRM in Life Insurance An Actuarial Primer

Pitacco

Paperback

Current price ₹4,407
Original price ₹6,779
Original price ₹6,779
Original price ₹6,779
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₹4,407
Current price ₹4,407

• Author(s): Pitacco • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Insurance - GeneralAbout the Book Preface.- Introduction.- Enterprise Risk Management and Quantitative Risk Management .- The ...

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Marketing Graffiti

Saren

Paperback

Current price ₹4,202
Original price ₹6,002
Original price ₹6,002
Original price ₹6,002
(-30%)
₹4,202
Current price ₹4,202

• Author(s): Saren • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralRadical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing...

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Fashion Business and Digital Transformation

Gallery, Charlene

Paperback

Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
Original price ₹5,480
(-35%)
₹3,562
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• Author(s): Gallery | Charlene • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - RetailingFashion Business and Digital Transformation provides a practical and holistic overview ...

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The Oxford Handbook of Organizational Paradox (Paperback)

Smith Wendy K.; Lewis Marianne W.; Jarzabkowski Paula; Langley Ann

Paperback

Current price ₹5,123
Original price ₹6,148
Original price ₹6,148
Original price ₹6,148
(-17%)
₹5,123
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• Author(s): Smith Wendy K.; Lewis Marianne W.; Jarzabkowski Paula; Langley Ann • Publisher: Oxford UP • Publisher Imprint: Oxford UP • BISAC: Organizational BehaviorThe notion of paradox dates back to ancient philosophy, yet only recently have s...

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Luxury Fashion Marketing and Branding: A Strategic Approach

Alice Dallabona

Paperback

Current price ₹3,563
Original price ₹5,089
Original price ₹5,089
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₹3,563
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• Author(s): Alice Dallabona • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - Fashion & Textile IndustryLuxury Fashion Marketing and Branding offers a comprehensive analysis...

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An Introduction to Operations Management

Ajay Das

Paperback

Current price ₹907
Original price ₹1,295
Original price ₹1,295
Original price ₹1,295
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₹907
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• Author(s): Ajay Das • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business ManagementAn Introduction to Operations Management: The Joy of Operations covers the core topics of operations management, including produ...

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Practical Risk Management for the CIO

Scherling

Paperback

Current price ₹5,089
Original price ₹7,829
Original price ₹7,829
Original price ₹7,829
(-35%)
₹5,089
Current price ₹5,089

• Author(s): Scherling • Publisher: Taylor & Francis • Publisher Imprint: Auerbach P • Subject: Business Management • BISAC: Management - GeneralThe growing complexity of today's interconnected systems has not only increased the need for impr...

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Contemporary Security Management

David A. Patterson, John Fay

Paperback

Current price ₹6,277
Original price ₹9,656
Original price ₹9,656
Original price ₹9,656
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₹6,277
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• Author(s): David A. Patterson | John Fay • Publisher: Elsevier • Publisher Imprint: But-Hein • Subject: Business Management • BISAC: GeneralContemporary Security Management, Fourth Edition, identifies and condenses into clear language the prin...

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A Critical Introduction To Coaching And Mentoring

David, Gray

Paperback

Current price ₹10,606
Original price ₹12,728
Original price ₹12,728
Original price ₹12,728
(-17%)
₹10,606
Current price ₹10,606

• Author(s): David | Gray • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Psychotherapy - CounselingWritten by an experienced and multidisciplinary team, and supported by a wide range ...

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Total Quality Management in Human Service Organizations

Martin, Lawrence L.

Paperback

₹7,772
Original price ₹7,772
Original price ₹7,772
₹7,772
Current price ₹7,772

• Author(s): Martin | Lawrence L. • Publisher: MixIG-UK • Publisher Imprint: MixIG-UK • Subject: Business Management • BISAC: Total Quality ManagementTotal Quality Management (TQM) is shaping the management of the 1990s. This book is the first to...

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Strategic Staffing

Jean M. Phillips

Paperback

Current price ₹11,491
Original price ₹17,678
Original price ₹17,678
Original price ₹17,678
(-35%)
₹11,491
Current price ₹11,491

• Author(s): Jean M. Phillips • Publisher: Sage Publications • Publisher Imprint: Sage Popular Text • Subject: Business Management • BISAC: Human Resources & Personnel ManagementStrategic Staffing, Fifth Edition equips both current and future...

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Negotiation & Dispute Resolution

Beverly J. DeMarr, Suzanne de Janasz

Paperback

Current price ₹11,491
Original price ₹17,678
Original price ₹17,678
Original price ₹17,678
(-35%)
₹11,491
Current price ₹11,491

• Author(s): Beverly J. DeMarr | Suzanne de Janasz • Publisher: Sage Publications • Publisher Imprint: Sage Popular Text • Subject: Economics • BISAC: NegotiatingFormerly published by Chicago Business Press, now published by Sage Negotiation and...

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Social Entrepreneurship and Innovation

Carlson

Paperback

Current price ₹9,796
Original price ₹15,070
Original price ₹15,070
Original price ₹15,070
(-35%)
₹9,796
Current price ₹9,796

• Author(s): Carlson • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: EntrepreneurshipMission-driven ventures have the power to change the world and solve today’s most pressing social p...

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Meeting the Ethical Challenges of Leadership: Casting Light or Shadow

Johnson

Paperback

Current price ₹13,770
Original price ₹16,250
Original price ₹16,250
Original price ₹16,250
(-15%)
₹13,770
Current price ₹13,770

• Author(s): Johnson • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Management - GeneralEthics is at the heart of leadership. Leaders must make every effort to make ethical decisions ...

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Mortgage Lending - Loan Officer Training

Kenney

Paperback

Current price ₹4,871
Original price ₹5,390
Original price ₹5,390
Original price ₹5,390
(-10%)
₹4,871
Current price ₹4,871

• Author(s): Kenney • Publisher: Eiram Publishing • Publisher Imprint: Eiram Publishing • Subject: Business Management • BISAC: Real Estate - GeneralCongratulations on your decision to enter the mortgage-lending arena. Mortgage lending is one of ...

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Maximize Business Profits Through E-Partnerships

Fang Zhao

Paperback

Current price ₹5,649
Original price ₹8,690
Original price ₹8,690
Original price ₹8,690
(-35%)
₹5,649
Current price ₹5,649

• Author(s): Fang Zhao • Publisher: IGI Global • Publisher Imprint: IRM Press • Subject: Business ManagementThe fast expansion of popular Websites reinforces the importance of online strategic alliances through e-partnerships and their business s...

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Forex Trading for Maximum Profits: The Greatest Secret Making Forex Millionaire Underground Shockin

X, Trader

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₹8,525
Original price ₹8,525
Original price ₹8,525
₹8,525
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• Author(s): X, Trader • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Foreign ExchangeForex trading is not all it is cracked up to ...

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Performance Management

Aguinis

Paperback

Current price ₹11,206
Original price ₹17,239
Original price ₹17,239
Original price ₹17,239
(-35%)
₹11,206
Current price ₹11,206

• Author(s): Aguinis • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management