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Principles of Marketing, Global Edition
Gary Armstrong
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• Author(s): Gary Armstrong • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementEncourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles...
View full detailsDigital Business Models: Concepts Models and the Alphabet Case Study
Bernd W. Wirtz
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• Author(s): Bernd W. Wirtz • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: E-Commerce - General (see also Computers - Electronic CommerThe spread of the Internet into all areas of business activ...
View full detailsMathematics with Applications in the Management, Natural and Social Sciences, Global Edition: Core Concepts
Margaret Lial
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• Author(s): Margaret Lial • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementMathematics with Applications in the Management, Natural, and Social Sciences is an applications-focused text that helps you build a strong...
View full detailsSports Marketing
Fullerton, Sam
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• Author(s): Fullerton | Sam • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Industries - EntertainmentFormerly published by Chicago Business Press, now published by Sage Sports Marke...
View full detailsNegotiation & Dispute Resolution
Beverly J. DeMarr, Suzanne de Janasz
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• Author(s): Beverly J. DeMarr | Suzanne de Janasz • Publisher: Sage Publications • Publisher Imprint: Sage Popular Text • Subject: Economics • BISAC: NegotiatingFormerly published by Chicago Business Press, now published by Sage Negotiation and...
View full detailsManaging Knowledge Networks
Ronald J. Ebert
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• Author(s): Ronald J. Ebert • Publisher: Cambridge UP • Publisher Imprint: Cambridge • Subject: Business Management • BISAC: Organizational BehaviorAbout the Book The information context of the modern organization is rapidly evolving in the face...
View full detailsBUSINESS RESULT 2E ELEMENTARY SB WITH ONLINE PRACTICE
David Grant, John Hughes
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• Author(s): David Grant | John Hughes • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: English as a Second Language
Career Management & Work-Life IntegrationUsing Self-Assessment to Navigate Contemporary Careers
Brad Harrington
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• Author(s): Brad Harrington • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • Subject: Business Management • BISAC: Business And EconomicsCareer Management & Work/Life Integration: Using Self-Assessment to Nav...
View full detailsPromotion In The Merchandising Environment
Kristen K. Swanson, Judith C. Everett
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• Author(s): Kristen K. Swanson | Judith C. Everett • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Industries - Fashion & Textile IndustryWith the rise of digital media, promotion remains a ke...
View full detailsDemand Driven Strategic Planning
Marcos Fava Neves
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• Author(s): Marcos Fava Neves • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Decision Making & Problem SolvingThis book offers students and practitioners alike an integrated approach ...
View full detailsRetail Marketing
Frank Quix, van der Kind Rob
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• Author(s): Frank Quix | van der Kind Rob • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralIn today's turbulent business environment, maintaining and optimizing retail st...
View full detailsAn Introduction to Financial Accounting
Colin Rickwood, Andrew Thomas
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• Author(s): Colin Rickwood | Andrew Thomas • Publisher: McGraw Hill • Publisher Imprint: McGrawHill • Subject: Business ManagementThis third edition of a most successful and well-respected textbook emphasises principles and techniques involved i...
View full detailsApplied Public Relations: Cases in Stakeholder Management
Marcie Hinton
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• Author(s): Marcie Hinton • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsWith its practical orientation and scope, Applied Public Relations is the ideal text for any publi...
View full detailsThe Business of Sports: Off the Field, in the Office, on the News
Mark Conrad
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• Author(s): Mark Conrad • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Communication StudiesThe Business of Sports provides a comprehensive foundation of the economic, organizational, leg...
View full detailsBrand Management: An Introduction Through Storytelling
Mogaji, Emmanuel
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• Author(s): Mogaji | Emmanuel • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralBranding is an increasingly important part of business strategy for all types of businesses, including...
View full detailsAn Introduction To Human Resource Management
John Stredwick
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• Author(s): John Stredwick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralSince its original publication in 2000, this text has been intended for students studying HRM...
View full detailsRetail Product Management
Rosemary Varley
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• Author(s): Rosemary Varley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book Retailers must be primed to face increasingly difficult trading conditions tha...
View full detailsManufacturing Strategy Cancelled: Texts and Cases
Alex Hill, Terry Hill
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• Author(s): Alex Hill | Terry Hill • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Business Management • BISAC: Operations ResearchFrom the Back CoverIn many industrial companies, strategic developments are predominantly based o...
View full detailsSmart Business and Digital Transformation
Nagy, Sándor Gyula
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• Author(s): Nagy | Sándor Gyula • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Production & Operations ManagementBeginning in the mid-2010s, the Fourth Industrial Revolution has seen ...
View full detailsEssentials of the U.S. Health Care System
Shi, Leiyu
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• Author(s): Shi, Leiyu • Publisher: Jones & Bartlett • Publisher Imprint: Jones & Bartlett • Subject: Business Management • BISAC: GeneralEssentials of the U.S. Health Care System, Fourth Edition is a clear and concise distillation of th...
View full detailsBusiness Analysis and Design: Understanding Innovation in Organisation
Beynon-Davies, Paul
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• Author(s): Beynon-Davies | Paul • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverThis textbook offers an essential introduction to design orientation in busines...
View full detailsEssentials of Excel, Excel VBA, SAS and Minitab for Statistical and Financial Analyses
Cheng-Few Lee, John C. Lee, Jow-Ran Chang
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• Author(s): Cheng-Few Lee | John C. Lee | Jow-Ran Chang • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Computer Science and Information Technology • BISAC: StatisticsThis introductory textbook for business statistics teach...
View full detailsFinancial Accounting
Chaudhary, Mandeep
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• Author(s): Chaudhary, Mandeep • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • Subject: Business Management • BISAC: Accounting - Generalthis book is thoroughly updated and remains an indispens...
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