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• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAuditing: Theory and Practice is based on the syllabi of Auditing, as prescribed by Indian Universities and Institutes of C...

• Author(s): K. Natesa Priya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/ he...

• Author(s): Dr. Debarun Chakraborty | Soumya Kanti Dhara | Adrinil Santra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Rural Marketing in India: Texts and Cases has been written for the graduate and ...

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in...

• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBusiness environment is changing globally and consequently new terms are being introduced in the arena of Commerce and Management. The prese...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

• Author(s): Scheuch | Christoph • Publisher: Taylor & Francis • Publisher Imprint: Chapman Hall • Subject: Business Management • BISAC: Finance - GeneralThis textbook shows how to bring theoretical concepts from finance and econometrics to t...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

• Author(s): Michael McTear • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Business Management • BISAC: Management ScienceAcquire the knowledge needed to work effectively in conversational artificial intelligence (AI) and und...

• Author(s): Michael R. Czinkota | Ilkka A. Ronkainen • Publisher: Cengage • Publisher Imprint: South-West • Subject: Business Management'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-lev...

• Author(s): Eiselt • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Operations ResearchThis is the third edition of a textbook that has been used in a number of undergraduate courses and covers t...

• Author(s): Jirí Witzany • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Finance - GeneralFrom the Back CoverThis book helps students, researchers and quantitative finance practitioners to under...