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Research Methodology in Marketing: Theory Development Empirical Approaches and Philosophy

Martin Eisend, Alfred Kuss

Hardcover

Current price ₹11,086
Original price ₹17,054
Original price ₹17,054
Original price ₹17,054
(-35%)
₹11,086
Current price ₹11,086

• Author(s): Martin Eisend | Alfred Kuss • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis textbook describes and explains the fundamentals of applying em...

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Strategic Communication: An Introduction to Theory and Global Practice: An Introduction to Theory and Global Practice

Jesper Falkheimer, Mats Heide

Paperback

Current price ₹3,667
Original price ₹5,641
Original price ₹5,641
Original price ₹5,641
(-35%)
₹3,667
Current price ₹3,667

• Author(s): Jesper Falkheimer | Mats Heide • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralThis textbook provides an overview of the core concepts, theories and methods ...

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Mining Capital : Methods Best-Practices and Case Studies for Financing Mining Projects

Michael Seeger

Paperback

Current price ₹5,738
Original price ₹5,849
Original price ₹5,849
Original price ₹5,849
(-2%)
₹5,738
Current price ₹5,738

• Author(s): Michael Seeger • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Finance - GeneralFrom the Back CoverMining is a capital-intensive industry, and involves long lead times to develop pro...

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Operational Risk: Measurement and Modelling

Jack L. King

Hardcover

Current price ₹8,492
Original price ₹16,984
Original price ₹16,984
Original price ₹16,984
(-50%)
₹8,492
Current price ₹8,492

• Author(s): Jack L. King • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralAbout the Book Operational Risk erlautert verschiedene Theorien und Modelle zum Betriebsrisiko anhand von Fallstudien...

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Handbook Of Multicriteria Analysis

Constantin Zopounidis, Panos M. Pardalos

Hardcover

Current price ₹11,086
Original price ₹22,171
Original price ₹22,171
Original price ₹22,171
(-50%)
₹11,086
Current price ₹11,086

• Author(s): Constantin Zopounidis | Panos M. Pardalos • Publisher: Springer Verlag • Publisher Imprint: Springer V • Subject: Business Management • BISAC: Artificial Intelligence - GeneralFrom the Back CoverMulticriteria analysis is a rapidly gr...

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100 Methods for Total Quality Management

Gopal K. Kanji, Mike Asher

Paperback

Current price ₹761
Original price ₹895
Original price ₹895
Original price ₹895
(-15%)
₹761
Current price ₹761

• Author(s): Gopal K. Kanji | Mike Asher • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis book is a succinct and very accessible reference to the 100 most frequently adopted methods for implem...

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Principles Of Sequencing And Scheduling Second Edition

Baker

Hardcover

Current price ₹8,766
Original price ₹13,486
Original price ₹13,486
Original price ₹13,486
(-35%)
₹8,766
Current price ₹8,766

• Author(s): Baker • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Management - GeneralAbout the Book An updated edition of the text that explores the core topics in scheduling theory The second edition of Pr...

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Research Methods: Texts and Cases

Arunangshu Giri, Debasish Biswas

Paperback

Current price ₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): Arunangshu Giri | Debasish Biswas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn indispensable companion to UG and PG students of social sciences, this book will enable readers to identify resear...

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The Routledge Companion To Accounting Communication

Lisa Jack, Jane Davison, Russell Craig

Hardcover

Current price ₹20,894
Original price ₹32,144
Original price ₹32,144
Original price ₹32,144
(-35%)
₹20,894
Current price ₹20,894

• Author(s): Lisa Jack | Jane Davison | Russell Craig • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Accounting - GeneralAbout the Book One of the prime purposes of accounting is to commun...

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Corporate Strategic Communication: A General Social and Economic Theory

Richard Stanton

Paperback

Current price ₹3,752
Original price ₹5,772
Original price ₹5,772
Original price ₹5,772
(-35%)
₹3,752
Current price ₹3,752

• Author(s): Richard Stanton • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Academic • Subject: Business Management • BISAC: Business Communication - GeneralAbout the Book This textbook takes a refreshing approach to strategic corporate ...

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Discrete-Time Asset Pricing Models In Applied Stochastic Finance

P-C. G. Vassiliou

Hardcover

Current price ₹12,867
Original price ₹19,794
Original price ₹19,794
Original price ₹19,794
(-35%)
₹12,867
Current price ₹12,867

• Author(s): P-C. G. Vassiliou • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Probability & Statistics - GeneralStochastic finance and financial engineering have been rapidly expanding fields of sci...

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Competency Mapping and Assesment A Practitioner's Handbook

Seema Sanghi

Paperback

Current price ₹697
Original price ₹995
Original price ₹995
Original price ₹995
(-30%)
₹697
Current price ₹697

• Author(s): Seema Sanghi • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book provides an in-depth coverage on competency mapping and assessment centre and includes an extensive list of g...

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Guide To Management Research Methods

Mandy van der Velde

Paperback

Current price ₹385
Original price ₹550
Original price ₹550
Original price ₹550
(-30%)
₹385
Current price ₹385

• Author(s): Mandy van der Velde • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business ManagementThis text shows business students how to conduct reliable research and how to argue the soundness of their research approach. A pract...

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Quantitative Methods For Business

D Et Al Anderson

Paperback

Current price ₹7,444
Original price ₹11,452
Original price ₹11,452
Original price ₹11,452
(-35%)
₹7,444
Current price ₹7,444

• Author(s): D Et Al Anderson • Publisher: Cengage • Publisher Imprint: South-West • Subject: Business Management • BISAC: Decision Making & Problem SolvingThis edition of 'Quantitative Methods for Business' provides students with a conceptua...

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Operations Research: Methods Techniques and Advancements

Amit Kumar

Hardcover

Current price ₹16,830
Original price ₹20,196
Original price ₹20,196
Original price ₹20,196
(-17%)
₹16,830
Current price ₹16,830

• Author(s): Amit Kumar • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Operations ResearchThis era of science and engineering has attracted researchers tasked with evaluating performance a...

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Brand Assets: The Wiley Finance Series

Tony Tollington

Hardcover

Current price ₹7,085
Original price ₹14,170
Original price ₹14,170
Original price ₹14,170
(-50%)
₹7,085
Current price ₹7,085

• Author(s): Tony Tollington • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Corporate Finance - GeneralAbout the Book Brand Assets befasst sich mit einem brandaktuellen Thema - der Bewertung von Marken und a...

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Corporate Coaching: The Essential Guide

Sraban Mukherjee

Paperback

Current price ₹420
Original price ₹645
Original price ₹645
Original price ₹645
(-35%)
₹420
Current price ₹420

• Author(s): Sraban Mukherjee • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralWorldwide, organizations invest heavily on their employees to enhance their capabilities and ...

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Robust Equity Portfolio Management + Website: Formulations, Implementations, and Properties Using MATLAB

Woo Chang Kim, Jang Ho Kim, Frank J. Fabozzi

Hardcover

Current price ₹7,883
Original price ₹12,127
Original price ₹12,127
Original price ₹12,127
(-35%)
₹7,883
Current price ₹7,883

• Author(s): Woo Chang Kim | Jang Ho Kim | Frank J. Fabozzi • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - GeneralFrom the Back CoverSince Harry Markowitz published his mean-va...

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Business Valuation Demystified

Nelling, Edward

Paperback

₹2,098
Original price ₹2,098
Original price ₹2,098
₹2,098
Current price ₹2,098

• Author(s): Nelling, Edward • Publisher: MixBT • Publisher Imprint: MixBT • Subject: Business Management • BISAC: Finance - GeneralPriceless business valuation methods made easy!Business valuation is one of the toughest classes in any business c...

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Essential Quantitative Methods, For Business, Management & Finance

Les Oakshott

Paperback

Current price ₹697
Original price ₹995
Original price ₹995
Original price ₹995
(-30%)
₹697
Current price ₹697

• Author(s): Les Oakshott • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management

How Performance Management Is Killing Performance-And What to Do about It: Rethink. Redesign. Reboo

Chandler, M. Tamra

Paperback

Current price ₹2,490
Original price ₹2,911
Original price ₹2,911
Original price ₹2,911
(-14%)
₹2,490
Current price ₹2,490

• Author(s): Chandler, M. Tamra • Publisher: Accessible Pub.Syst • Publisher Imprint: ReadHowYouWant • Subject: Business Management • BISAC: Management - GeneralAbout the Book Most people associate performance management with the annual review, w...

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Financial Management: A Strategic Perspective

Bhagaban Das, Nikhil Chandra Shil

Paperback

Current price ₹597
Original price ₹795
Original price ₹795
Original price ₹795
(-25%)
₹597
Current price ₹597

• Author(s): Bhagaban Das | Nikhil Chandra Shil • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Management - GeneralThis book discusses the concepts of financial management by using real-life ...

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Blogging Successfully: Steps And Techniques To Build An Audience And Make Money With Your Blog. Ste

Robinson, Joseph

Paperback

₹1,813
Original price ₹1,813
Original price ₹1,813
₹1,813
Current price ₹1,813

• Author(s): Robinson, Joseph • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Marketing - GeneralDo you currently have a blog, but feel that you could be doing better with it? Does the data that you've found ...

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Encyclopedia Of Quantitative Finance (MULTI VOL SETS 4 Vols.)

Rama Cont

Hardcover

Current price ₹74,729
Original price ₹106,755
Original price ₹106,755
Original price ₹106,755
(-30%)
₹74,729
Current price ₹74,729

• Author(s): Rama Cont • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Finance - General"What initially looked like an impossible undertaking has become a formidable achievement, stretching from the theo...

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The Routledge Companion to Organizational Diversity Research Methods

Ascher, Brianna

Hardcover

Current price ₹19,615
Original price ₹30,176
Original price ₹30,176
Original price ₹30,176
(-35%)
₹19,615
Current price ₹19,615

• Author(s): Ascher | Brianna • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management ScienceAbout the Book Organizational diversity has become a topic of interest for practitioners and ...

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Statiscal Data Analysis: A Practical Guide With 1250 Exercises and Answer Key on CD

Milan Meloun, Jiri Militky

Hardcover

Current price ₹3,917
Original price ₹5,595
Original price ₹5,595
Original price ₹5,595
(-30%)
₹3,917
Current price ₹3,917

• Author(s): Milan Meloun | Jiri Militky • Publisher: Woodhead • Publisher Imprint: Woodhead • Subject: Business Management • BISAC: Probability & Statistics - GeneralThe goal of data processing and the level of expertise of the problems solv...

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Trading Regime Analysis: The Probability of Volatility

Murray Gunn

Hardcover

Current price ₹5,426
Original price ₹8,347
Original price ₹8,347
Original price ₹8,347
(-35%)
₹5,426
Current price ₹5,426

• Author(s): Murray Gunn • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralTrading Regime Analysis is a groundbreaking work on how markets behave and how to profit from this behaviour. The book...

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Accounting Made Easy

A, Kevin

Paperback

₹548
Original price ₹548
Original price ₹548
₹548
Current price ₹548

• Author(s): A, Kevin • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: GeneralBy the time you finish reading this book, you should be ...

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An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

Ahmad Daryanto

Paperback

Current price ₹3,938
Original price ₹6,058
Original price ₹6,058
Original price ₹6,058
(-35%)
₹3,938
Current price ₹3,938

• Author(s): Ahmad Daryanto • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsThis introductory text covers the foundational concepts and statistical applications of quantitative r...

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If You'Re Not First, You'Re Last: Sales Strategies to Dominate Your Market and Beat Your Competition

Grant Cardone

Hardcover

Current price ₹1,712
Original price ₹2,633
Original price ₹2,633
Original price ₹2,633
(-35%)
₹1,712
Current price ₹1,712

• Author(s): Grant Cardone • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Sales & Selling - GeneralDuring economic contractions, it becomes much more difficult to sell your products, maintain your custom...

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Do Archives Have Value?

Moss

Paperback

Current price ₹6,396
Original price ₹9,840
Original price ₹9,840
Original price ₹9,840
(-35%)
₹6,396
Current price ₹6,396

• Author(s): Moss • Publisher: Facet Publishing • Publisher Imprint: FacetPub. • Subject: Business Management • BISAC: Library & Information Science - GeneralThis book will explore ways of establishing value and measuring in the archives and ...

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Conversational Marketing How The World'S Fastest Growing Companies: Use Chatbots To Generate Leads 24 7 365 (And How You Can Too)

Cancel

Hardcover

Current price ₹1,827
Original price ₹2,810
Original price ₹2,810
Original price ₹2,810
(-35%)
₹1,827
Current price ₹1,827

• Author(s): Cancel • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: E-Commerce - Digital MarketingAbout the Book Real-time conversations turn leads into customers Conversational Marketing is the definitive gu...

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Working The Phones: Control and Resistance in Call Centers

Jamie Woodcock

Paperback

Current price ₹1,535
Original price ₹2,361
Original price ₹2,361
Original price ₹2,361
(-35%)
₹1,535
Current price ₹1,535

• Author(s): Jamie Woodcock • Publisher: Pluto • Publisher Imprint: Pluto • Subject: Business Management • BISAC: GeneralCall centers have become a near-ubiquitous site of employment in our late capitalist world, with over a million people workin...

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Business Ethics:Methods and Application

Becker

Paperback

Current price ₹3,582
Original price ₹5,116
Original price ₹5,116
Original price ₹5,116
(-30%)
₹3,582
Current price ₹3,582

• Author(s): Becker • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business Ethics Ethical aspects of business and the economy are of increasing concern in business practice, higher educat...

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Agile Development & Business Goals: The Six Week Solution

Bill Holtsnider, Others

Paperback

Current price ₹3,026
Original price ₹4,654
Original price ₹4,654
Original price ₹4,654
(-35%)
₹3,026
Current price ₹3,026

• Author(s): Bill Holtsnider | Others • Publisher: Elsevier • Publisher Imprint: MorganKauf • Subject: Business Management • BISAC: Business & Productivity Software - GeneralAgile Development and Business Goals: The Six-Week Solution is a gui...

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The Routledge Companion to Qualitative Accounting Research Methods

Lee D. Parker, Mark A. Covaleski, Kathryn Haynes

Hardcover

Current price ₹20,041
Original price ₹30,832
Original price ₹30,832
Original price ₹30,832
(-35%)
₹20,041
Current price ₹20,041

• Author(s): Lee D. Parker | Mark A. Covaleski | Kathryn Haynes • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Accounting - GeneralSelecting from the wide range of research methodologies r...

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