Search results for “[Subject: the-message-study]”

• Author(s): L. Meghan Mahoney • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Advertising & PromotionStrategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, a...

• Author(s): Egan • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralMarketing Communications is a highly popular textbook which introduces students to the different ma...

• Author(s): Tadajewski Mark • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralThe Routledge Companion to Critical Marketing brings together the latest research in Critical...

• Author(s): Emma Jeanes | Tony Huzzard • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Research & DevelopmentThis volume offers reflective yet practical guidance on carrying out c...

• Author(s): Letts Cambridge IGCSE • Publisher: Letts Educational • Publisher Imprint: Letts Educational • Subject: Business Management • BISAC: Study Guides

• Author(s): O'Rourke • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business Communication - GeneralThis textbook introduces students to the strategic communication methods that are cruci...

• Author(s): Patrick Tissington • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: SkillsWant to stand out from the thousands of other business and management students when you graduate f...

• Author(s): Helen Powell • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Media StudiesThe rapid growth of promotional material through the internet, social media, and entertainment culture...

• Author(s): Easwaran Sunanda And Singh Sharmila • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Marketing - ResearchMarketing Research is a comprehensive textbook specially designed to meet the needs...

• Author(s): K“Œng • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Communication, Mass Media and Journalism • BISAC: Media Studies′Its scope and learning are brilliant and dazzling.’ – Eli Noam, Columbia Business ...

• Author(s): Daniel B. Cornfield | Randy Hodson • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralThe advent of transnational economic production and market integration co...

• Author(s): Johnson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Media StudiesNow in a second edition, this textbook surveys the channels, platforms, and programming through which telev...

• Author(s): Sue Dopson | Michael Earl • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Management - GeneralAbout the Book The last five decades have seen a sea-change in business and in management stu...

• Author(s): Kunc • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Management ScienceDefines common ground at the interface of strategy and management science and unites the topics with an original approach vi...

• Author(s): Joris Voets • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Nonprofit Organizations & Charities - GeneralNetworks and other collaborations are central to the public sector'...

• Author(s): Mukerjee • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementThe second edition of Business Communication is specially designed to meet the requirements of postgraduate students of management. The book...

• Author(s): John Storey • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Human Resources & Personnel ManagementIncluding case studies from both the private and public sectors, this comprehensive and ...

• Author(s): Andrew V. Metcalfe • Publisher: Hodder Arnold • Publisher Imprint: Hodder Arn • Subject: Business ManagementAbout the Book This is the first book to introduce senior level students of management science practicing managers to the mod...

• Author(s): Michael Emmison | John Frow • Publisher: Cambridge UP • Publisher Imprint: Cambridge • Subject: Business Management • BISAC: Anthropology - Cultural & SocialAbout the Book Accounting for Tastes is the most systematic and substant...

• Author(s): Tanushri Banerjee • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book is a comprehensive, step-by-step learning guide towards understanding an entire value chain of Business ...

• Author(s): Louise Canning | Raymond McDowell • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThe Second Edition of this bestselling B2B textbook offers the same accessible clarity of insight, co...

• Author(s): Craig A. Snyder • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementThis text brings together a range of specially-commissioned chapters to provide an introduction to security studies in the post-Cold ...

• Author(s): John Matthews • Publisher: Bloomsbury • Publisher Imprint: Methuen Drama • Subject: Business Management • BISAC: Acting & AuditioningAbout the Book 'Training for Performance is the first work of its kind; not in the sense that it...

• Author(s): Cameron | Fiona • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Museum StudiesThis book critiques modern museologies and curatorial practices that have been complicit in emergi...

• Author(s): Jon Sutherland | Diane Canwell • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Business Management • BISAC: Strategic PlanningAbout the Book Key Concepts in Strategic Management is one of a range of comprehensive glo...

• Author(s): Richard Stanton • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Academic • Subject: Business Management • BISAC: Business Communication - GeneralAbout the Book This textbook takes a refreshing approach to strategic corporate ...

• Author(s): BEVERIDGE • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingWith companies actively marketing products and services beyond their borders, marketers must ...

• Author(s): Anne M. Nicotera • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Communication StudiesOrigins and Traditions of Organizational Communication provides a sophisticated overview o...

• Author(s): Betty Jane Punnett • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralThe global business world appears to be changing and there is an ever greater focus on de...

• Author(s): Marcie Hinton • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsWith its practical orientation and scope, Applied Public Relations is the ideal text for any publi...

• Author(s): Saulais • Publisher: Wiley • Publisher Imprint: Wiley-ISTE • Subject: Business Management • BISAC: New ThoughtOur world overwhelms us with more and more data everyday. Yet we need to face many challenges in order to deal with its com...

• Author(s): Joe Anastasi • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAn in-depth look at the tools, techniques, and tactics used in computer forensics The New Forensics introduces readers to the world of business ...

• Author(s): Johnson • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Management - GeneralEthics is at the heart of leadership. Leaders must make every effort to make ethical decisions ...

• Author(s): Bengt Furåker • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralWork orientations and work attitudes have to do with the productive capacities in society. Ins...

• Author(s): Shu Shin Luh • Publisher: Wiley • Publisher Imprint: Capstone • Subject: Business ManagementAbout the Book Sony is a global household name. Look around your house - you may have a Trinitron television, a VAIO computer, a PlayStation ...