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Research Methodology in Marketing: Theory Development Empirical Approaches and Philosophy

Martin Eisend, Alfred Kuss

Hardcover

Current price ₹11,017
Original price ₹16,949
Original price ₹16,949
Original price ₹16,949
(-35%)
₹11,017
Current price ₹11,017

• Author(s): Martin Eisend | Alfred Kuss • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis textbook describes and explains the fundamentals of applying em...

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Strategic Communication: An Introduction to Theory and Global Practice: An Introduction to Theory and Global Practice

Jesper Falkheimer, Mats Heide

Paperback

Current price ₹3,648
Original price ₹5,611
Original price ₹5,611
Original price ₹5,611
(-35%)
₹3,648
Current price ₹3,648

• Author(s): Jesper Falkheimer | Mats Heide • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralThis textbook provides an overview of the core concepts, theories and methods ...

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If You'Re Not First, You'Re Last: Sales Strategies to Dominate Your Market and Beat Your Competition

Grant Cardone

Hardcover

Current price ₹1,755
Original price ₹2,700
Original price ₹2,700
Original price ₹2,700
(-35%)
₹1,755
Current price ₹1,755

• Author(s): Grant Cardone • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Sales & Selling - GeneralDuring economic contractions, it becomes much more difficult to sell your products, maintain your custom...

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Financial Management: A Strategic Perspective

Bhagaban Das, Nikhil Chandra Shil

Paperback

Current price ₹597
Original price ₹795
Original price ₹795
Original price ₹795
(-25%)
₹597
Current price ₹597

• Author(s): Bhagaban Das | Nikhil Chandra Shil • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Management - GeneralThis book discusses the concepts of financial management by using real-life ...

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Corporate Coaching: The Essential Guide

Sraban Mukherjee

Paperback

Current price ₹420
Original price ₹645
Original price ₹645
Original price ₹645
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₹420
Current price ₹420

• Author(s): Sraban Mukherjee • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralWorldwide, organizations invest heavily on their employees to enhance their capabilities and ...

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Principles Of Sequencing And Scheduling Second Edition

Baker

Hardcover

Current price ₹8,725
Original price ₹13,423
Original price ₹13,423
Original price ₹13,423
(-35%)
₹8,725
Current price ₹8,725

• Author(s): Baker • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Management - GeneralAbout the Book An updated edition of the text that explores the core topics in scheduling theory The second edition of Pr...

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Working The Phones: Control and Resistance in Call Centers

Jamie Woodcock

Paperback

Current price ₹1,527
Original price ₹2,348
Original price ₹2,348
Original price ₹2,348
(-35%)
₹1,527
Current price ₹1,527

• Author(s): Jamie Woodcock • Publisher: Pluto • Publisher Imprint: Pluto • Subject: Business Management • BISAC: GeneralCall centers have become a near-ubiquitous site of employment in our late capitalist world, with over a million people workin...

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Brand Assets: The Wiley Finance Series

Tony Tollington

Hardcover

Current price ₹7,052
Original price ₹14,104
Original price ₹14,104
Original price ₹14,104
(-50%)
₹7,052
Current price ₹7,052

• Author(s): Tony Tollington • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Corporate Finance - GeneralAbout the Book Brand Assets befasst sich mit einem brandaktuellen Thema - der Bewertung von Marken und a...

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Conversational Marketing How The World'S Fastest Growing Companies: Use Chatbots To Generate Leads 24 7 365 (And How You Can Too)

Cancel

Hardcover

Current price ₹1,819
Original price ₹2,797
Original price ₹2,797
Original price ₹2,797
(-35%)
₹1,819
Current price ₹1,819

• Author(s): Cancel • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: E-Commerce - Digital MarketingAbout the Book Real-time conversations turn leads into customers Conversational Marketing is the definitive gu...

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Business Valuation Demystified

Nelling, Edward

Paperback

₹2,098
Original price ₹2,098
Original price ₹2,098
₹2,098
Current price ₹2,098

• Author(s): Nelling, Edward • Publisher: MixBT • Publisher Imprint: MixBT • Subject: Business Management • BISAC: Finance - GeneralPriceless business valuation methods made easy!Business valuation is one of the toughest classes in any business c...

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The Routledge Companion To Accounting Communication

Lisa Jack, Jane Davison, Russell Craig

Hardcover

Current price ₹20,783
Original price ₹31,973
Original price ₹31,973
Original price ₹31,973
(-35%)
₹20,783
Current price ₹20,783

• Author(s): Lisa Jack | Jane Davison | Russell Craig • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Accounting - GeneralAbout the Book One of the prime purposes of accounting is to commun...

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Operational Risk: Measurement and Modelling

Jack L. King

Hardcover

Current price ₹8,453
Original price ₹16,905
Original price ₹16,905
Original price ₹16,905
(-50%)
₹8,453
Current price ₹8,453

• Author(s): Jack L. King • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralAbout the Book Operational Risk erlautert verschiedene Theorien und Modelle zum Betriebsrisiko anhand von Fallstudien...

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Robust Equity Portfolio Management + Website: Formulations, Implementations, and Properties Using MATLAB

Woo Chang Kim, Jang Ho Kim, Frank J. Fabozzi

Hardcover

Current price ₹7,847
Original price ₹12,071
Original price ₹12,071
Original price ₹12,071
(-35%)
₹7,847
Current price ₹7,847

• Author(s): Woo Chang Kim | Jang Ho Kim | Frank J. Fabozzi • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - GeneralFrom the Back CoverSince Harry Markowitz published his mean-va...

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Blogging Successfully: Steps And Techniques To Build An Audience And Make Money With Your Blog. Ste

Robinson, Joseph

Paperback

₹1,813
Original price ₹1,813
Original price ₹1,813
₹1,813
Current price ₹1,813

• Author(s): Robinson, Joseph • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Marketing - GeneralDo you currently have a blog, but feel that you could be doing better with it? Does the data that you've found ...

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Trading Regime Analysis: The Probability of Volatility

Murray Gunn

Hardcover

Current price ₹5,401
Original price ₹8,308
Original price ₹8,308
Original price ₹8,308
(-35%)
₹5,401
Current price ₹5,401

• Author(s): Murray Gunn • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralTrading Regime Analysis is a groundbreaking work on how markets behave and how to profit from this behaviour. The book...

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How Performance Management Is Killing Performance-And What to Do about It: Rethink. Redesign. Reboo

Chandler, M. Tamra

Paperback

Current price ₹2,490
Original price ₹2,911
Original price ₹2,911
Original price ₹2,911
(-14%)
₹2,490
Current price ₹2,490

• Author(s): Chandler, M. Tamra • Publisher: Accessible Pub.Syst • Publisher Imprint: ReadHowYouWant • Subject: Business Management • BISAC: Management - GeneralAbout the Book Most people associate performance management with the annual review, w...

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Competency Mapping and Assesment A Practitioner's Handbook

Seema Sanghi

Paperback

Current price ₹697
Original price ₹995
Original price ₹995
Original price ₹995
(-30%)
₹697
Current price ₹697

• Author(s): Seema Sanghi • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book provides an in-depth coverage on competency mapping and assessment centre and includes an extensive list of g...

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Handbook Of Multicriteria Analysis

Constantin Zopounidis, Panos M. Pardalos

Hardcover

Current price ₹11,017
Original price ₹22,034
Original price ₹22,034
Original price ₹22,034
(-50%)
₹11,017
Current price ₹11,017

• Author(s): Constantin Zopounidis | Panos M. Pardalos • Publisher: Springer Verlag • Publisher Imprint: Springer V • Subject: Business Management • BISAC: Artificial Intelligence - GeneralFrom the Back CoverMulticriteria analysis is a rapidly gr...

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Mining Capital : Methods Best-Practices and Case Studies for Financing Mining Projects

Michael Seeger

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Michael Seeger • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Finance - GeneralFrom the Back CoverMining is a capital-intensive industry, and involves long lead times to develop pro...

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Corporate Strategic Communication: A General Social and Economic Theory

Richard Stanton

Paperback

Current price ₹3,732
Original price ₹5,741
Original price ₹5,741
Original price ₹5,741
(-35%)
₹3,732
Current price ₹3,732

• Author(s): Richard Stanton • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Academic • Subject: Business Management • BISAC: Business Communication - GeneralAbout the Book This textbook takes a refreshing approach to strategic corporate ...

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Leveraging Your Business With Barter: The Secret Currency

Verne Gardiner

Paperback

Current price ₹1,278
Original price ₹1,428
Original price ₹1,428
Original price ₹1,428
(-11%)
₹1,278
Current price ₹1,278

• Author(s): Verne Gardiner • Publisher: Forty Degrees South • Publisher Imprint: Forty Degrees South • Subject: Economics • BISAC: Small Business - GeneralBusiness insider Verne Gardiner reveals his secrets to success and shows you how easy it c...

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The Intelligent Company: Five Steps to Success with Evidence-Based Management

Marr, Bernard

Hardcover

Current price ₹3,060
Original price ₹3,415
Original price ₹3,415
Original price ₹3,415
(-10%)
₹3,060
Current price ₹3,060

• Author(s): Marr, Bernard • Publisher: MixGD • Publisher Imprint: MixGD • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverToday's most successful companies are Intelligent Companies that use the best available data t...

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Do Archives Have Value?

Moss

Paperback

Current price ₹6,363
Original price ₹9,788
Original price ₹9,788
Original price ₹9,788
(-35%)
₹6,363
Current price ₹6,363

• Author(s): Moss • Publisher: Facet Publishing • Publisher Imprint: FacetPub. • Subject: Business Management • BISAC: Library & Information Science - GeneralThis book will explore ways of establishing value and measuring in the archives and ...

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Discrete-Time Asset Pricing Models In Applied Stochastic Finance

P-C. G. Vassiliou

Hardcover

Current price ₹12,807
Original price ₹19,702
Original price ₹19,702
Original price ₹19,702
(-35%)
₹12,807
Current price ₹12,807

• Author(s): P-C. G. Vassiliou • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Probability & Statistics - GeneralStochastic finance and financial engineering have been rapidly expanding fields of sci...

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Statiscal Data Analysis: A Practical Guide With 1250 Exercises and Answer Key on CD

Milan Meloun, Jiri Militky

Hardcover

Current price ₹3,917
Original price ₹5,595
Original price ₹5,595
Original price ₹5,595
(-30%)
₹3,917
Current price ₹3,917

• Author(s): Milan Meloun | Jiri Militky • Publisher: Woodhead • Publisher Imprint: Woodhead • Subject: Business Management • BISAC: Probability & Statistics - GeneralThe goal of data processing and the level of expertise of the problems solv...

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Crush It!: The Art Of Marketing Your Business Online

R. K. G., Kiran

Paperback

₹1,183
Original price ₹1,183
Original price ₹1,183
₹1,183
Current price ₹1,183

• Author(s): R. K. G., Kiran • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Marketing - General"The Best Marketing Book of All Time" - Book Authority The ART of Marketing Your Business OnlineFounder of Uberc...

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Agile Development & Business Goals: The Six Week Solution

Bill Holtsnider, Others

Paperback

Current price ₹3,011
Original price ₹4,632
Original price ₹4,632
Original price ₹4,632
(-35%)
₹3,011
Current price ₹3,011

• Author(s): Bill Holtsnider | Others • Publisher: Elsevier • Publisher Imprint: MorganKauf • Subject: Business Management • BISAC: Business & Productivity Software - GeneralAgile Development and Business Goals: The Six-Week Solution is a gui...

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The Art of the Q: Build Your Business with Questions

Van Hecke, Charlie

Paperback

₹912
Original price ₹912
Original price ₹912
₹912
Current price ₹912

• Author(s): Van Hecke, Charlie • Publisher: Createspace • Publisher Imprint: Createspace • Subject: Business Management • BISAC: Sales & Selling - GeneralThe Art of the Q - Build Your Business with Questions by Charlie Van Hecke Charlie Van ...

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Encyclopedia Of Quantitative Finance (MULTI VOL SETS 4 Vols.)

Rama Cont

Hardcover

Current price ₹74,382
Original price ₹106,260
Original price ₹106,260
Original price ₹106,260
(-30%)
₹74,382
Current price ₹74,382

• Author(s): Rama Cont • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Finance - General"What initially looked like an impossible undertaking has become a formidable achievement, stretching from the theo...

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Accounting Made Easy

A, Kevin

Paperback

₹548
Original price ₹548
Original price ₹548
₹548
Current price ₹548

• Author(s): A, Kevin • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: GeneralBy the time you finish reading this book, you should be ...

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Business Ethics:Methods and Application

Becker

Paperback

Current price ₹3,563
Original price ₹5,089
Original price ₹5,089
Original price ₹5,089
(-30%)
₹3,563
Current price ₹3,563

• Author(s): Becker • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business Ethics Ethical aspects of business and the economy are of increasing concern in business practice, higher educat...

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Learning Through Improvisation: How to Make Training Creative, Flexible and Spontaneous

Paul Z. Jackson

Hardcover

Current price ₹3,915
Original price ₹7,830
Original price ₹7,830
Original price ₹7,830
(-50%)
₹3,915
Current price ₹3,915

• Author(s): Paul Z. Jackson • Publisher: Taylor & Francis • Publisher Imprint: Gower • Subject: Business ManagementThis training book treats creativity as the door to success, and aims to provide the keys to unlock it. Drawing on sources as ...

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Management Research: Applying the Principles

Susan Rose, Nigel Spinks, Ana Domingos Canhoto

Paperback

Current price ₹7,582
Original price ₹10,831
Original price ₹10,831
Original price ₹10,831
(-30%)
₹7,582
Current price ₹7,582

• Author(s): Susan Rose | Nigel Spinks | Ana Domingos Canhoto • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralFor many post-graduate students undertaking a research proj...

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The Routledge Companion to Modern Marketing Research

Wright Len Tiu

Hardcover

Current price ₹19,935
Original price ₹30,668
Original price ₹30,668
Original price ₹30,668
(-35%)
₹19,935
Current price ₹19,935

• Author(s): Wright Len Tiu • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchAbout the Book This single-volume reference provides an alternative to traditional marketing ...

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Quantitative Analysis for Management

Barry Render

Paperback

Current price ₹5,005
Original price ₹7,699
Original price ₹7,699
Original price ₹7,699
(-35%)
₹5,005
Current price ₹5,005

• Author(s): Barry Render • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementQuantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative methods, and managemen...

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Networks and Collaboration in the Public Sector

Joris Voets

Paperback

Current price ₹3,987
Original price ₹6,133
Original price ₹6,133
Original price ₹6,133
(-35%)
₹3,987
Current price ₹3,987

• Author(s): Joris Voets • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Nonprofit Organizations & Charities - GeneralNetworks and other collaborations are central to the public sector'...

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