Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[Subject: consumer]”

Products

Consumer Behaviour

Dinesh Kumar

Paperback

Current price ₹1,040
Original price ₹1,300
Original price ₹1,300
Original price ₹1,300
(-20%)
₹1,040
Current price ₹1,040

• Author(s): Dinesh Kumar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementConsumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in ma...

View full details

Consumer Behaviour

Rajneesh Krishna

Paperback

Current price ₹840
Original price ₹1,050
Original price ₹1,050
Original price ₹1,050
(-20%)
₹840
Current price ₹840

• Author(s): Rajneesh Krishna • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management

Consumer Behaviour

Sangeeta Sahney

Paperback

Current price ₹1,013
Original price ₹1,350
Original price ₹1,350
Original price ₹1,350
(-25%)
₹1,013
Current price ₹1,013

• Author(s): Sangeeta Sahney • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management

Consumer.Ology: The Truth about Consumers and the Psychology of Shopping

Philip Graves

Paperback

₹1,943
Original price ₹1,943
Original price ₹1,943
₹1,943
Current price ₹1,943

• Author(s): Philip Graves • Publisher: Nicholas Brealey Publishing • Publisher Imprint: Nicholas Brealey Publishing • BISAC: Consumer Behavior - GeneralThis new updated and revised second edition of Consumerology reveals the myriad tricks and ps...

View full details

The Why Of The Buy: Consumer Behavior And Fashion Marketing

Patricia Mink Rath, Stefani Bay, Richard Petrizzi

Paperback

Current price ₹8,018
Original price ₹12,335
Original price ₹12,335
Original price ₹12,335
(-35%)
₹8,018
Current price ₹8,018

• Author(s): Patricia Mink Rath | Stefani Bay | Richard Petrizzi • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business ManagementHow do consumers decide what to buy for their wardrobes and their homes? What drives them to cho...

View full details

Consumer Behaviour Buying Having and Bei

Solomon

Paperback

₹899
Original price ₹899
Original price ₹899
₹899
Current price ₹899

• Author(s): Solomon • Publisher: Pearson • Publisher Imprint: PearsonConsumer Behavior is modeled to help MBA and undergraduate students understand this subject in its entirety. Despite being a textbook, the author, Michael R. Solomon, has carri...

View full details

Textbook on Consumer Law

David (Professor of Commercial Law, Professor of Commercial Law, De Montfort University) Oughton

Paperback

Current price ₹8,758
Original price ₹9,432
Original price ₹9,432
Original price ₹9,432
(-7%)
₹8,758
Current price ₹8,758

• Author(s): David (Professor of Commercial Law, Professor of Commercial Law, De Montfort University) Oughton • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: MilitaryBased on the earlier Consumer Law: Te...

View full details

Consumers

Grace Hansen

Paperback

Current price ₹786
Original price ₹1,129
Original price ₹1,129
Original price ₹1,129
(-30%)
₹786
Current price ₹786

• Author(s): Grace Hansen • Publisher: Abdo Kids Jumbo • Publisher Imprint: Abdo Kids Jumbo • BISAC: Science & Nature - Environmental Conservation & ProtectionThe food chain is an incredible and delicate system that shows the flow of ener...

View full details

Consumer Behaviour: Applications in Marketing

Malcolm Wright, Marc Vanhuele

Paperback

Current price ₹469
Original price ₹625
Original price ₹625
Original price ₹625
(-25%)
₹469
Current price ₹469

• Author(s): Malcolm Wright | Marc Vanhuele • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management

AI And The Future Of Customers: A Marketer's Guide to Thriving in the Age of Smart Consumers

Julian Scott

Paperback

Current price ₹1,421
Original price ₹1,594
Original price ₹1,594
Original price ₹1,594
(-11%)
₹1,421
Current price ₹1,421

• Author(s): Julian Scott • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Artificial Intelligence - GeneralThe world of marketing has entered a new era. Customers are no longer passive buyers responding ...

View full details

Consumer Behavior

Leon G. Schiffman

Paperback

₹1,025
Original price ₹1,025
Original price ₹1,025
₹1,025
Current price ₹1,025

• Author(s): Leon G. Schiffman • Publisher: Pearson Education India • Publisher Imprint: Pearson Education India • BISAC: Consumer Behavior - General

Consumer Behaviour (In Indian Context)

P C Jain, Monika Bhatt

Paperback

₹375
Original price ₹375
Original price ₹375
₹375
Current price ₹375

• Author(s): P C Jain | Monika Bhatt • Publisher: S Chand Publishing • Publisher Imprint: S Chand Publishing • BISAC: Marketing - Research

Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers

Una Glennon

Paperback

Current price ₹5,594
Original price ₹6,565
Original price ₹6,565
Original price ₹6,565
(-15%)
₹5,594
Current price ₹5,594

• Author(s): Una Glennon • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralBachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, Dublin Institute of Technology, course: Inte...

View full details

Konsumentenseitiger Widerstand gegen nachhaltige Lebensweisen

Niklas Schöllhorn

Paperback

Current price ₹5,594
Original price ₹6,565
Original price ₹6,565
Original price ₹6,565
(-15%)
₹5,594
Current price ₹5,594

• Author(s): Niklas Schöllhorn • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Friedrich-Schiller-Unive...

View full details

Konsumentenverhalten: Konsumenten Verstehen - Marketingmaßnahmen Gestalten

Stefan Hoffmann, Payam Akbar

Paperback

Current price ₹3,273
Original price ₹5,034
Original price ₹5,034
Original price ₹5,034
(-35%)
₹3,273
Current price ₹3,273

• Author(s): Stefan Hoffmann | Payam Akbar • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDieses Buch vermittelt die Grundlagen des Konsumentenverhaltens und analysiert, was Kaufentscheidungs...

View full details

Consumer Behavior: Buying Having and Being

Michael R. Solomon, Tapan Kumar Panda

Paperback

Current price ₹597
Original price ₹795
Original price ₹795
Original price ₹795
(-25%)
₹597
Current price ₹597

• Author(s): Michael R. Solomon | Tapan Kumar Panda • Publisher: Pearson • Publisher Imprint: Pearson • Subject: General Books

The Conscious Consumer: A Practical Guide to Mindful and Sustainable Shopping Habits

Alexandra Greenfield

Paperback

Current price ₹1,726
Original price ₹2,449
Original price ₹2,449
Original price ₹2,449
(-30%)
₹1,726
Current price ₹1,726

• Author(s): Alexandra Greenfield • Publisher: Alexandra Greenfield • Publisher Imprint: Alexandra Greenfield • BISAC: Environmental Science (see also Chemistry - Environmental)This groundbreaking book is not just a guide; it's a roadmap for indi...

View full details

Ethical Consumption

Sophie Dubuisson-Quellier

Paperback

Current price ₹1,512
Original price ₹1,803
Original price ₹1,803
Original price ₹1,803
(-16%)
₹1,512
Current price ₹1,512

• Author(s): Sophie Dubuisson-Quellier • Publisher: Fernwood Publishing • Publisher Imprint: Fernwood Publishing • BISAC: Consumer Behavior - GeneralConsumers are often importuned to exercise responsibility in the market sphere and to consume wit...

View full details

Consumer Behaviour in Food and Healthy Lifestyles: A Global Perspective

Isaac K. Ngugi, Helen O'Sullivan, Hanaa Osman

Paperback

₹5,447
Original price ₹5,447
Original price ₹5,447
₹5,447
Current price ₹5,447

• Author(s): Isaac K. Ngugi | Helen O'Sullivan | Hanaa Osman • Publisher: Cab International • Publisher Imprint: Cab International • BISAC: Health Care DeliveryThis book is an essential resource exploring the concepts, theories and methods in con...

View full details

Consumer Behavior

Khalid Aljuraisy

Paperback

Current price ₹2,763
Original price ₹3,864
Original price ₹3,864
Original price ₹3,864
(-28%)
₹2,763
Current price ₹2,763

• Author(s): Khalid Aljuraisy • Publisher: Independent Author • Publisher Imprint: Independent Author • BISAC: Economics - Social & BehavioralAt present, project management is facing a lot of contextual changes, such as rapid changes in the m...

View full details

Enlightened Consumer : Fully Armed To FI

Mudpuppy

Paperback

Current price ₹521
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹521
Current price ₹521

• Author(s): Mudpuppy • Publisher: VIJ BOOKS • Publisher Imprint: VIJ BOOKS • Subject: General Books • BISAC: ConsumerFully Armed to Fight Wily Service Providers and Traders.

Limbic in the Environment of Sustainability and Green Consumerism. The Relationship between Consumers' Attitude, Purchase Intention and Actual Buying

Teresa Schauer

Paperback

Current price ₹6,258
Original price ₹7,345
Original price ₹7,345
Original price ₹7,345
(-15%)
₹6,258
Current price ₹6,258

• Author(s): Teresa Schauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,3, Ingolstadt University of Applied Sciences (Bus...

View full details

Consumerism, 4th Ed.

David A. Aaker

Paperback

Current price ₹1,678
Original price ₹2,204
Original price ₹2,204
Original price ₹2,204
(-24%)
₹1,678
Current price ₹1,678

• Author(s): David A. Aaker • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Consumer Behavior - GeneralThe new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey ava...

View full details

Consumer Behaviour

Evans

Paperback

Current price ₹5,276
Original price ₹6,594
Original price ₹6,594
Original price ₹6,594
(-20%)
₹5,276
Current price ₹5,276

• Author(s): Evans • Publisher: John Wiley & Sons Inc • Publisher Imprint: John Wiley & Sons • BISAC: Consumer Behavior - GeneralConsumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to ...

View full details

Consumer Credit Fundamentals

S. Finlay

Paperback

Current price ₹7,028
Original price ₹10,039
Original price ₹10,039
Original price ₹10,039
(-30%)
₹7,028
Current price ₹7,028

• Author(s): S. Finlay • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Finance - Financial Risk ManagementDespite the huge expansion in consumer credit in the last 25 years there are very few texts describing the operation ...

View full details

Consumerism

Paperback

Current price ₹914
Original price ₹974
Original price ₹974
Original price ₹974
(-6%)
₹914
Current price ₹914

• Publisher: Cambridge Media Group • Publisher Imprint: Cambridge Media Group

Sport Consumer Behaviour: Marketing Strategies

Daniel Funk, Kostas Alexandris, Heath McDonald

Paperback

₹7,206
Original price ₹7,206
Original price ₹7,206
₹7,206
Current price ₹7,206

• Author(s): Daniel Funk | Kostas Alexandris | Heath McDonald • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralAll successful marketing strategies in sport or events must take into account the complex beha...

View full details

Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?

Nadine Rückner

Paperback

Current price ₹5,621
Original price ₹6,597
Original price ₹6,597
Original price ₹6,597
(-15%)
₹5,621
Current price ₹5,621

• Author(s): Nadine Rückner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Management ...

View full details

Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing

Silvia Stamenova

Paperback

Current price ₹3,292
Original price ₹3,863
Original price ₹3,863
Original price ₹3,863
(-15%)
₹3,292
Current price ₹3,292

• Author(s): Silvia Stamenova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesDiploma Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade:...

View full details

Efficient Consumer Response

Claudia Körber

Paperback

Current price ₹2,492
Original price ₹2,925
Original price ₹2,925
Original price ₹2,925
(-15%)
₹2,492
Current price ₹2,492

• Author(s): Claudia Körber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: keine, Hochschule f...

View full details

Sustainable Consumption. Charakteristika und Stand der Forschung

Angelo Sieron

Paperback

Current price ₹2,316
Original price ₹2,717
Original price ₹2,717
Original price ₹2,717
(-15%)
₹2,316
Current price ₹2,316

• Author(s): Angelo Sieron • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, FOM Essen, Hochschule für Oekonomie & ...

View full details

Consumer Data Research

Paul A. Longley

Paperback

Current price ₹1,854
Original price ₹2,159
Original price ₹2,159
Original price ₹2,159
(-14%)
₹1,854
Current price ₹1,854

• Author(s): Paul A. Longley • Publisher: UCL Press • Publisher Imprint: UCL Press

Kollaborativer Konsum. Motive der Partizipation in Sharing Netzwerken: Chancen und Risiken für den Konsumenten

Katharina Bongartz

Paperback

Current price ₹2,820
Original price ₹3,247
Original price ₹3,247
Original price ₹3,247
(-13%)
₹2,820
Current price ₹2,820

• Author(s): Katharina Bongartz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Freie Universität Berlin...

View full details

Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond

Paco Underhill

Paperback

Current price ₹585
Original price ₹899
Original price ₹899
Original price ₹899
(-35%)
₹585
Current price ₹585

• Author(s): Paco Underhill • Publisher: Simon & Schuster • Publisher Imprint: Simon & Schuster • BISAC: Marketing - ResearchRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely...

View full details

An Integrative Guide to Consumer Neuroscience

Sven Braeutigam

Paperback

Current price ₹6,887
Original price ₹8,265
Original price ₹8,265
Original price ₹8,265
(-17%)
₹6,887
Current price ₹6,887

• Author(s): Sven Braeutigam • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: EmotionsConsumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuro...

View full details

Inside the Shopper's Mind: Consumer Insights

Ahmed Shahin

Paperback

Current price ₹1,758
Original price ₹1,896
Original price ₹1,896
Original price ₹1,896
(-7%)
₹1,758
Current price ₹1,758

• Author(s): Ahmed Shahin • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - GeneralIn a world where consumers are more informed, connected, and discerning than ever before, understanding what d...

View full details