Search results for “[Subject: consumer]”

• Author(s): Dinesh Kumar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementConsumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in ma...

• Author(s): S.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementRetailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use...

• Author(s): Alison Anderson | Kevin Meethan | R. Steven Miles • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected ...

• Author(s): David (Professor of Commercial Law, Professor of Commercial Law, De Montfort University) Oughton • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: MilitaryBased on the earlier Consumer Law: Te...

• Author(s): Wadman W.M. • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryExamines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time ...

• Author(s): Patricia Mink Rath | Stefani Bay | Richard Petrizzi • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business ManagementHow do consumers decide what to buy for their wardrobes and their homes? What drives them to cho...

• Author(s): Julian Scott • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Artificial Intelligence - GeneralThe world of marketing has entered a new era. Customers are no longer passive buyers responding ...

• Author(s): Paco Underhill • Publisher: Simon & Schuster • Publisher Imprint: Simon & Schuster • BISAC: Marketing - ResearchRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely...

• Author(s): Paul A. Longley • Publisher: UCL Press • Publisher Imprint: UCL Press

• Author(s): Alexandra Greenfield • Publisher: Alexandra Greenfield • Publisher Imprint: Alexandra Greenfield • BISAC: Environmental Science (see also Chemistry - Environmental)This groundbreaking book is not just a guide; it's a roadmap for indi...

• Author(s): Alan Tomlinson • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFirst Published in 1990. This is a book about the meaning of our lives as consumers. It is about leisure, lifestyle, and markets in toda...

• Author(s): David B. Clarke | Doel Marcus A. | Housinaux Kate M. L. • Publisher: Taylor & Francis Ltd • Publisher Imprint: Routledge • BISAC: Earth Sciences - GeographyConsumption affects every aspect of the contemporary world, from the most...

• Author(s): David A. Aaker • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Consumer Behavior - GeneralThe new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey ava...

• Author(s): Karin M. Ekström | Helene Brembeck • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn the context of rising consumerism and globalization, books on consumption are numerous. These tend to be ...

• Author(s): Sven Braeutigam • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: EmotionsConsumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuro...

• Author(s): Sophie Dubuisson-Quellier • Publisher: Fernwood Publishing • Publisher Imprint: Fernwood Publishing • BISAC: Consumer Behavior - GeneralConsumers are often importuned to exercise responsibility in the market sphere and to consume wit...

• Author(s): Patricia L Sunderland • Publisher: Left Coast Press Inc • Publisher Imprint: Routledge • BISAC: Anthropology - GeneralDoing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographi...

• Author(s): S. Ratneshwar | David Glen Mick • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsFollowing on from The Why of Consumption, this book examines motivational factors in diverse consumption behavio...

• Author(s): Huffman Cynthia | David Glen Mick | S. Ratneshwar • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralUnique in focus and with multifaceted approach, this topical book provides an excellent overview of c...

• Author(s): Bernard Cova • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Management - GeneralMarketing and consumer research has traditionally conceptualized consumers as individuals- who exercise cho...

• Author(s): Cele C. Otnes | Tina M. Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralAn interdisciplinary anthology of consumption rituals.This new volume will help the understanding ...

• Author(s): David M. Boush | Marian Friestad | Peter Wright • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis is the first scholarly book to fully address the topics of the psychology of deceptive per...

• Author(s): Erdener Kaynak | Lynn R. Kahle • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWhat makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics exam...

• Author(s): Katharina Bongartz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Freie Universität Berlin...

• Author(s): John O' Shaughnessy • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Acad Indi

• Author(s): David a. Statt • Publisher: Palgrave • Publisher Imprint: Palgrave • BISAC: Management - GeneralUnderstanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological persp...

• Author(s): Kalman Applbaum | Yoram S. Carmeli • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralOver the past two decades, Israel has been remaking itself in line with the commercial models of Western mar...

• Author(s): Nicholas Abercrombie | Keat • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Authority of the Consumer explores the implications ofconsumer society' - charting its meanings in particular circumst...

• Author(s): Barbara Stern • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the cris...

• Author(s): Malcolm Wright | Marc Vanhuele • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management