Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[Subject: consumer-guides]”

Filters

Products

Home Parenteral Nutrition

Federico BozzettiMichael StaunAndre Van Gossum

Paperback

Current price ₹5,902
Original price ₹9,080
Original price ₹9,080
Original price ₹9,080
(-35%)
₹5,902
Current price ₹5,902

• Author(s): Federico BozzettiMichael StaunAndre Van Gossum • Publisher: CABI • Publisher Imprint: CABI • Subject: Food Science & Technology • BISAC: NutritionHome parenteral nutrition (HPN) is the intravenous administration of nutrients carr...

View full details

An Integrative Guide to Consumer Neuroscience

Sven Braeutigam

Paperback

Current price ₹6,887
Original price ₹8,265
Original price ₹8,265
Original price ₹8,265
(-17%)
₹6,887
Current price ₹6,887

• Author(s): Sven Braeutigam • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: EmotionsConsumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuro...

View full details

Praxis II Family and Consumer Sciences (5122) Exam Secrets Study Guide: Praxis II Test Review for the Praxis II Subject Assessments

Praxis II Exam Secrets Test Prep

Paperback

Current price ₹4,492
Original price ₹6,460
Original price ₹6,460
Original price ₹6,460
(-30%)
₹4,492
Current price ₹4,492

• Author(s): Praxis II Exam Secrets Test Prep • Publisher: Mometrix Media LLC • Publisher Imprint: Mometrix Media LLC • BISAC: Professional - General

Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond

Paco Underhill

Paperback

Current price ₹585
Original price ₹899
Original price ₹899
Original price ₹899
(-35%)
₹585
Current price ₹585

• Author(s): Paco Underhill • Publisher: Simon & Schuster • Publisher Imprint: Simon & Schuster • BISAC: Marketing - ResearchRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely...

View full details

Textbook on Consumer Law

David (Professor of Commercial Law, Professor of Commercial Law, De Montfort University) Oughton

Paperback

Current price ₹8,758
Original price ₹9,432
Original price ₹9,432
Original price ₹9,432
(-7%)
₹8,758
Current price ₹8,758

• Author(s): David (Professor of Commercial Law, Professor of Commercial Law, De Montfort University) Oughton • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: MilitaryBased on the earlier Consumer Law: Te...

View full details

Doing Anthropology in Consumer Research

Patricia L Sunderland

Paperback

Current price ₹3,007
Original price ₹5,011
Original price ₹5,011
Original price ₹5,011
(-40%)
₹3,007
Current price ₹3,007

• Author(s): Patricia L Sunderland • Publisher: Left Coast Press Inc • Publisher Imprint: Routledge • BISAC: Anthropology - GeneralDoing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographi...

View full details

AI And The Future Of Customers: A Marketer's Guide to Thriving in the Age of Smart Consumers

Julian Scott

Paperback

Current price ₹1,421
Original price ₹1,594
Original price ₹1,594
Original price ₹1,594
(-11%)
₹1,421
Current price ₹1,421

• Author(s): Julian Scott • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Artificial Intelligence - GeneralThe world of marketing has entered a new era. Customers are no longer passive buyers responding ...

View full details

Advanced Consumer Psychology: Influencer Marketing

Emily Carter

Paperback

Current price ₹1,845
Original price ₹2,104
Original price ₹2,104
Original price ₹2,104
(-12%)
₹1,845
Current price ₹1,845

• Author(s): Emily Carter • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: E-Commerce - Digital MarketingGain a master-level grasp of consumer behavior and influencer marketing strategy in a single, autho...

View full details

Medicare's Mysteries-A Consumer's Guide: What You Need to Know to Navigate the Medicare Maze

Ronald J. Iverson

Paperback

Current price ₹987
Original price ₹1,376
Original price ₹1,376
Original price ₹1,376
(-28%)
₹987
Current price ₹987

• Author(s): Ronald J. Iverson • Publisher: Long Term Solutions Guarding Your Gold • Publisher Imprint: Long Term Solutions Guarding Your Gold • BISAC: Medicaid & MedicareThere's a reason you're thinking of buying this book. The reason may be...

View full details

Core Statutes on Commercial & Consumer Law 2021-22

Graham Stephenson

Paperback

₹1,876
Original price ₹1,876
Original price ₹1,876
₹1,876
Current price ₹1,876

• Author(s): Graham Stephenson • Publisher: Red Globe Press • Publisher Imprint: Red Globe Press • BISAC: Commercial - GeneralWell-selected and authoritative, Macmillan Core Statutes provide the key materials needed by students in a format that i...

View full details

The Psychology of Modern Marketing: How to Use Human Behaviour, Emotion & Decision Triggers To Build Trust, Influence Buyers, and Sell Smarter in Toda

Riley D. Garffield

Paperback

Current price ₹1,815
Original price ₹2,054
Original price ₹2,054
Original price ₹2,054
(-12%)
₹1,815
Current price ₹1,815

• Author(s): Riley D. Garffield • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralMarketing doesn't fail because your offer is bad-it fails because your message doesn't match how...

View full details

Understanding Lawyers and the Legal System: A Consumer Survey Course Guide to What They Do, What It Costs, and What You Need to Know

Owen Walcher

Paperback

Current price ₹2,155
Original price ₹2,375
Original price ₹2,375
Original price ₹2,375
(-9%)
₹2,155
Current price ₹2,155

• Author(s): Owen Walcher • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Encyclopedias

Agent Training Manual: The Buying and Selling Cycle!

Christine Cerda, Ernie Hergenroeder

Paperback

₹4,977
Original price ₹4,977
Original price ₹4,977
₹4,977
Current price ₹4,977

• Author(s): Christine Cerda | Ernie Hergenroeder • Publisher: Core Talks, Inc • Publisher Imprint: Core Talks, Inc • BISAC: Adult & Continuing EducationHands on, step by step, interactive, infographic explanation of The Real Estate Cycle(R) ...

View full details

Contemporary Advertising ISE

Michael Weigold

Paperback

Current price ₹6,644
Original price ₹6,982
Original price ₹6,982
Original price ₹6,982
(-5%)
₹6,644
Current price ₹6,644

• Author(s): Michael Weigold • Publisher: McGraw-Hill Education • Publisher Imprint: McGraw-Hill EducationThe rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertis...

View full details

Marketing Essentials

Sally (Coventry University, UK) Dibb

Paperback

Current price ₹7,814
Original price ₹9,377
Original price ₹9,377
Original price ₹9,377
(-17%)
₹7,814
Current price ₹7,814

• Author(s): Sally (Coventry University, UK) Dibb • Publisher: Cengage Learning EMEA • Publisher Imprint: Cengage Learning EMEAThis title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for serv...

View full details

A Consumer's Guide to Mental Health Services: Unveiling the Mysteries and Secrets of Psychotherapy

Jeffrey K. Edwards, Anthony W. Heath

Paperback

Current price ₹1,654
Original price ₹2,756
Original price ₹2,756
Original price ₹2,756
(-40%)
₹1,654
Current price ₹1,654

• Author(s): Jeffrey K. Edwards | Anthony W. Heath • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Psychotherapy - GeneralA unique consumer resource for understanding mental health treatment With over 250 models of counseling and ...

View full details

Competing in the Customer-Centered Economy: A Step-by-Step Guide Towards Customer-Centricity for Business Leaders

Samantha Worthington

Paperback

Current price ₹1,206
Original price ₹1,652
Original price ₹1,652
Original price ₹1,652
(-27%)
₹1,206
Current price ₹1,206

• Author(s): Samantha Worthington • Publisher: Mardi Gras Marketing • Publisher Imprint: Mardi Gras Marketing • BISAC: Consumer Behavior - GeneralThe customer has received a fair amount of attention from marketers and academics in the last decade...

View full details

Marketing Management

Pingali Venugopal

Paperback

Current price ₹569
Original price ₹875
Original price ₹875
Original price ₹875
(-35%)
₹569
Current price ₹569

• Author(s): Pingali Venugopal • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Marketing - GeneralA contemporary discourse on how to operate in the rapidly changing environment of the marketp...

View full details

Customer Experience Management: How to Design, Integrate, Measure and Lead

Nihat Tavsan

Paperback

Current price ₹1,771
Original price ₹2,803
Original price ₹2,803
Original price ₹2,803
(-37%)
₹1,771
Current price ₹1,771

• Author(s): Nihat Tavsan • Publisher: Tasora Books • Publisher Imprint: Tasora Books • BISAC: Consumer Behavior - General

Influencer Marketing: The ultimate guide on how to make use of influencer marketing for your brand

Karen Coleman

Paperback

₹1,168
Original price ₹1,168
Original price ₹1,168
₹1,168
Current price ₹1,168

• Author(s): Karen Coleman • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - GeneralInfluencer marketing is taking over online marketing; using this type of marketing for your brand will have a...

View full details

GuíaBurros Tus derechos como ciudadano y consumidor: Todo lo que necesitas saber de tus derechos como ciudadano y consumidor

Marta Simó

Paperback

₹1,714
Original price ₹1,714
Original price ₹1,714
₹1,714
Current price ₹1,714

• Author(s): Marta Simó • Publisher: Editatum • Publisher Imprint: Editatum • BISAC: ConsumerLos GuíaBurros son manuales básicos para aprender a utilizar una herramienta, realizar una actividad o adquirir un conocimiento determinado de manera sen...

View full details

The Conscious Consumer: A Practical Guide to Mindful and Sustainable Shopping Habits

Alexandra Greenfield

Paperback

Current price ₹1,726
Original price ₹2,449
Original price ₹2,449
Original price ₹2,449
(-30%)
₹1,726
Current price ₹1,726

• Author(s): Alexandra Greenfield • Publisher: Alexandra Greenfield • Publisher Imprint: Alexandra Greenfield • BISAC: Environmental Science (see also Chemistry - Environmental)This groundbreaking book is not just a guide; it's a roadmap for indi...

View full details

Deer for Marketing Glossaries

Mustafa Al-Dori

Paperback

₹1,253
Original price ₹1,253
Original price ₹1,253
₹1,253
Current price ₹1,253

• Author(s): Mustafa Al-Dori • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralYou open a report or join a meeting and hear words like "Marketing" terms that everyone seems to un...

View full details

How to Complain: The Essential Consumer Guide to Getting Refunds, Redress and Results!

Helen Dewdney

Paperback

₹1,947
Original price ₹1,947
Original price ₹1,947
₹1,947
Current price ₹1,947

• Author(s): Helen Dewdney • Publisher: The Complaining Cow • Publisher Imprint: The Complaining Cow • BISAC: Consumer

Basics of Social Research: Qualitative and Quantitative Approaches

W. Lawrence Neuman

Paperback

Current price ₹9,074
Original price ₹10,889
Original price ₹10,889
Original price ₹10,889
(-17%)
₹9,074
Current price ₹9,074

• Author(s): W. Lawrence Neuman • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education LimitedPreparing students to do research and understand what research can do. Basics of Social Research helps students understand what r...

View full details

Windows Administration at the Command Line for Windows Vista, Windows 2003, Windows XP

John Paul Mueller

Paperback

₹4,562
Original price ₹4,562
Original price ₹4,562
₹4,562
Current price ₹4,562

• Author(s): John Paul Mueller • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Computer Science and Information TechnologyAs the only complete reference for Windows command line utilities, this book take an in-depth look at the often-ove...

View full details

The Consumer's Psyche: Decoding Behavior for Marketing Success

Pasquale de Marco

Paperback

Current price ₹886
Original price ₹968
Original price ₹968
Original price ₹968
(-8%)
₹886
Current price ₹886

• Author(s): Pasquale de Marco • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer GuidesIn today's competitive marketplace, understanding consumer behavior is the key to unlocking the door to marke...

View full details

Neuromarketing in India: Understanding the Indian Consumer

Dutta Tanusree, Manas Kumar Mandal

Paperback

Current price ₹1,719
Original price ₹2,644
Original price ₹2,644
Original price ₹2,644
(-35%)
₹1,719
Current price ₹1,719

• Author(s): Dutta Tanusree | Manas Kumar Mandal • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralHow to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psy...

View full details

Troubleshooting & Repairing Consumer Electronics Without a Schematic

Homer L. Davidson

Paperback

Current price ₹5,126
Original price ₹5,634
Original price ₹5,634
Original price ₹5,634
(-9%)
₹5,126
Current price ₹5,126

• Author(s): Homer L. Davidson • Publisher: McGraw-Hill Education Tab • Publisher Imprint: McGraw-Hill Education Tab • BISAC: Maintenance & RepairPublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publishe...

View full details

Brand Immortality: How Brands Can Live Long And Prosper

Peter Field, Hamish Pringle

Paperback

₹450
Original price ₹450
Original price ₹450
₹450
Current price ₹450

• Author(s): Peter Field | Hamish Pringle • Publisher: Kogan Page • Publisher Imprint: Kogan Page • Subject: Business ManagementProperly managed, no brand need decay and die - immortality is within the reach of all. If the right decisions, the ri...

View full details

Disruptive Package Design

Paul Siems

Paperback

₹2,860
Original price ₹2,860
Original price ₹2,860
₹2,860
Current price ₹2,860

• Author(s): Paul Siems • Publisher: Bookbaby • Publisher Imprint: Bookbaby • BISAC: Marketing - GeneralPackaging is everywhere we go - in every business and household. Consumer goods fall into the most competitive, fastest-growing, look-based ma...

View full details

Better World Shopping Guide #6: Every Dollar Makes a Difference

Ellis Jones

Paperback

Current price ₹680
Original price ₹850
Original price ₹850
Original price ₹850
(-20%)
₹680
Current price ₹680

• Author(s): Ellis Jones • Publisher: New Society Publishers • Publisher Imprint: New Society Publishers • BISAC: Consumer GuidesFrom the Back Cover EVERY DOLLAR IS A VOTE. MAKE YOURS COUNT. Every dollar we spend has the potential to create soc...

View full details

Going Global: Enterprise 02.02

Roger Cartwright

Paperback

Current price ₹1,089
Original price ₹1,790
Original price ₹1,790
Original price ₹1,790
(-39%)
₹1,089
Current price ₹1,089

• Author(s): Roger Cartwright • Publisher: Capstone • Publisher Imprint: Capstone • BISAC: International - GeneralFast track route to mastering globalization and successfully managing global expansion Covers the key areas of global operations an...

View full details

Consumer.Ology: The Truth about Consumers and the Psychology of Shopping

Philip Graves

Paperback

₹1,943
Original price ₹1,943
Original price ₹1,943
₹1,943
Current price ₹1,943

• Author(s): Philip Graves • Publisher: Nicholas Brealey Publishing • Publisher Imprint: Nicholas Brealey Publishing • BISAC: Consumer Behavior - GeneralThis new updated and revised second edition of Consumerology reveals the myriad tricks and ps...

View full details

The Smartwatch Guide: A Practical Approach to Quality, Value, and Ownership

Arelion Vexmoor

Paperback

₹1,354
Original price ₹1,354
Original price ₹1,354
₹1,354
Current price ₹1,354

• Author(s): Arelion Vexmoor • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Management Information SystemsThe Smartwatch GuideBuying a smartwatch shouldn't feel confusing, risky, or regret-filled. Yet t...

View full details

Advanced Consumer Psychology: Neuromarketing

Emily Carter

Paperback

Current price ₹1,852
Original price ₹2,110
Original price ₹2,110
Original price ₹2,110
(-12%)
₹1,852
Current price ₹1,852

• Author(s): Emily Carter • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralA Powerful Academic Resource in Neuro-Driven Consumer BehaviorMerging rigorous research with real-worl...

View full details