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Consumer Research: Introspective Essays on the Study of Consumption

Morris B. Holbrook

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Current price ₹7,463
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₹7,463
Current price ₹7,463

• Author(s): Morris B. Holbrook • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution ...

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Consumer Behaviour: A European Perspective

Gerrit Antonides

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Current price ₹7,598
Original price ₹9,118
Original price ₹9,118
Original price ₹9,118
(-17%)
₹7,598
Current price ₹7,598

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psycholog...

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Consumer Behaviour

Zubin Sethna, Jim Blythe

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Current price ₹761
Original price ₹895
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₹761
Current price ₹761

• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...

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Consumer Behavior: Buying, Having, and Being, Global Edition

Michael Solomon

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Current price ₹316
Original price ₹379
Original price ₹379
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₹316
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• Author(s): Michael Solomon • Publisher: MIXGD • Publisher Imprint: MIXGD • Subject: Business Management

Consumerism: As a Way of Life

Steven Miles

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Current price ₹5,330
Original price ₹7,613
Original price ₹7,613
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₹5,330
Current price ₹5,330

• Author(s): Steven Miles • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Consumer Behavior - GeneralThis book provides an introduction to the historical and theoretical foundations of consumerism. It then mov...

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The Consumer Revolution, 1650-1800

Michael Kwass

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Original price ₹3,380
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₹3,340
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• Author(s): Michael Kwass • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Europe - GeneralThe production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is see...

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Consumer Behaviour 3rd Edition

Szmigin

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Current price ₹6,811
Original price ₹7,083
Original price ₹7,083
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• Author(s): Szmigin • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: General

Contemporary Consumption Consumers and Marketing

CANAVAN

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₹6,561
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• Author(s): CANAVAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Economics - MacroeconomicsContemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores cur...

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Sustainable Consumer Behavior

Gerrit Antonides

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Current price ₹4,770
Original price ₹6,275
Original price ₹6,275
Original price ₹6,275
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₹4,770
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• Author(s): Gerrit Antonides • Publisher: Mdpi AG • Publisher Imprint: Mdpi AG • BISAC: Sociology - GeneralSustainability may be achieved through many different agents and institutions in society, including governments, new technologies, industr...

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Consumer Policy from Below: Paradoxes, Perspectives, Problematizations

Kai-Uwe Hellmann

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Original price ₹9,099
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• Author(s): Kai-Uwe Hellmann • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralFrom the Back CoverFor a long time, consumer policy in Germany presented itself as a networ...

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Modern Consumer Behavior: Trends Shaping Consumer Decisions

Ananthalakshmi M

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• Author(s): Ananthalakshmi M • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: GeneralIn an era defined by rapid technological advancements, shifting cultural paradigms, and an explosion of digital platforms, understanding consumer be...

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Does a responsible consumer exist?

Isabelle Jaeschke

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Current price ₹2,256
Original price ₹2,637
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• Author(s): Isabelle Jaeschke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralSeminar paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of applied sciences, Colog...

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Consumer Society: Critical Issues and Environmental Consequences

Barry Smart

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Current price ₹4,543
Original price ₹6,490
Original price ₹6,490
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₹4,543
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• Author(s): Barry Smart • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Sociology - GeneralA wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most r...

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The New Consumer Psychology: Scanning buying behavior with MRI of the mind

Sang Min Whang

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Current price ₹4,273
Original price ₹6,573
Original price ₹6,573
Original price ₹6,573
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₹4,273
Current price ₹4,273

• Author(s): Sang Min Whang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New C...

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The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

Penelope Francks

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Current price ₹7,277
Original price ₹11,194
Original price ₹11,194
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₹7,277
Current price ₹7,277

• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...

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Consumer Behaviour and Digital Transformation

Ayantunji Gbadamosi

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Current price ₹4,317
Original price ₹6,166
Original price ₹6,166
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₹4,317
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• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis textbook explores how technological developments and emerging technologies i...

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Consumer Behaviour: Applications in Marketing

Robert East

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Current price ₹14,601
Original price ₹17,522
Original price ₹17,522
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₹14,601
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• Author(s): Robert East • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to C...

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The Consumer Revolution: Tipping the Balance of Power

Naren Nath, Nath Naren

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Current price ₹387
Original price ₹595
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• Author(s): Naren Nath | Nath Naren • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralIn this ground breaking book, Naren Nath provides a sweeping narrative of revolutions ...

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Decoding Consumer Behaviour: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices

Dr Shubhendu Shekher Shukla, Dr Saurabh Bajpai, Ruchita Chauhan Anuranjita Dixit

Paperback

Current price ₹2,704
Original price ₹3,035
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• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...

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Consumption patterns and lifeworlds: using the example of convenience food

Florian Schleicher

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Current price ₹5,857
Original price ₹6,877
Original price ₹6,877
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• Author(s): Florian Schleicher • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: GeneralThis paper offers remarkable insights into the German food market and its consumers. A solid theoretical found...

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Consumer Behavior Global Edition

Leon G. Schiffman

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Current price ₹6,396
Original price ₹9,839
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Current price ₹6,396

• Author(s): Leon G. Schiffman • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and applicat...

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Globalising Everyday Consumption in India: History and Ethnography

Bhattacharya, Bhaswati

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Current price ₹5,986
Original price ₹7,184
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• Author(s): Bhattacharya | Bhaswati • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Sociology and Anthropology • BISAC: Cultural & Ethnic Studies - GeneralThis book brings together historical and ethnographic pers...

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Radical Experiential Views: The Consumption Experience and Customer Value

Morris B. Holbrook, Vibrant Publishers

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Current price ₹7,520
Original price ₹8,476
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• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem Solving"Radical" Experiential Views: The Consumption Experience and Customer Value...

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Consumption

Alan Aldridge

Paperback

Current price ₹2,051
Original price ₹2,462
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Original price ₹2,462
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• Author(s): Alan Aldridge • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Economics - MacroeconomicsThis book provides a clear and concise introduction to the concept of consumption and to the wide-ranging debates about the ...

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Stress, Affluence and Sustainable Consumption

Cecilia Solér

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Current price ₹1,676
Original price ₹2,577
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₹1,676
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• Author(s): Cecilia Solér • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsWhy do affluent consumers almost automatically acquire new versions or variations of products already at their disposal...

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The Expert Consumer: Associations and Professionals in Consumer Society

Alain Chatriot

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Current price ₹4,189
Original price ₹6,444
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• Author(s): Alain Chatriot • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: GeneralRecent work has focused on the politics of consumption and its manifestation in a number of situations. This volume extends these debates...

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What Do I Buy Now?

Kristin Kiesel

Paperback

Current price ₹6,274
Original price ₹7,140
Original price ₹7,140
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• Author(s): Kristin Kiesel • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralChoosing among 320,000 food products currently available in supermarkets is not an easy task. Words and symbols printed on packaging k...

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Aware Food Choices: Bridging the Gap Between Consumer Knowledge about Nutritional Requirements and Nutritional Information

Angela Tarabella

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Current price ₹4,003
Original price ₹6,157
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• Author(s): Angela Tarabella • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralThis Brief provides a snapshot of the continuing debate in the food industry on how to bridge the gap between consumer knowledge of n...

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The Connected Customer: The Changing Nature of Consumer and Business Markets

Stefan H.K. Wuyts

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Current price ₹4,441
Original price ₹6,831
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₹4,441
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• Author(s): Stefan H.K. Wuyts • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn today's connected consumer environment, customers are better informed and harder to please, but they also leave...

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Ethical Consumption: A Research Overview

Alex Hiller

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Current price ₹1,759
Original price ₹2,706
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• Author(s): Alex Hiller • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralArising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This...

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Rethink Consumption: How to Take Back Control of Your Consumer Behavior

Oliver Hoffmann

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Current price ₹2,069
Original price ₹2,940
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• Author(s): Oliver Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Psychotherapy - Counseling

Consumption

John Storey

Paperback

Current price ₹2,011
Original price ₹3,093
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₹2,011
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• Author(s): John Storey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book provides a clear and wide-ranging overview of consumption as a sociological concept. Arguing that consumption ...

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Consumer Psychology in a Social Media World

Claudiu V. Dimofte

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Current price ₹4,441
Original price ₹6,831
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• Author(s): Claudiu V. Dimofte • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and r...

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Consumer Psychology (Unveiling the Intricacies of Consumer Behavior and Decision-Making): The Psychological Perspective of Consumers' Choices and Thei

Ali Muattar

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Current price ₹2,092
Original price ₹2,348
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• Author(s): Ali Muattar • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Applied Psychology"Consumer Psychology: The Psychological Perspective of Consumers' Choices and Their Psyche's Underlying Mechanis...

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Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment

Emmanuel Mogaji

Paperback

Current price ₹4,133
Original price ₹5,903
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₹4,133
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• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...

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Consumer Behaviour

Rajneesh Krishna

Paperback

Current price ₹840
Original price ₹1,050
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₹840
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• Author(s): Rajneesh Krishna • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management