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Public Relations
Iqbal Sachdeva
Paperback
• Author(s): Iqbal Sachdeva • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsPublic Relations: Principles and Practices is a comprehensive textbook designed for stu...
View full detailsPublic Relations
Jacquie L'Etang
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• Author(s): Jacquie L'Etang • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Public RelationsThis textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplin...
View full detailsPr Strategy And Application: Managing Influence
W. Timothy Coombs, Sherry J. Holladay
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• Author(s): W. Timothy Coombs | Sherry J. Holladay • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Public RelationsPR Strategy and Application is a comprehensive and accessible text that situates Public...
View full detailsPublic Relations
Averill Elizabeth Gordon
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• Author(s): Averill Elizabeth Gordon • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Public RelationsIdeal for students with little or no background in the subject, Public Relations provides a fresh and...
View full detailsIt'S Not Just Pr: Valuing and Conserving Abiotic Nature
W. Timothy Coombs, Sherry J. Holladay
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• Author(s): W. Timothy Coombs | Sherry J. Holladay • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsIn the second edition of their award-winning book, W. Timothy Coomb...
View full detailsApplied Public Relations: Cases in Stakeholder Management
Marcie Hinton
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• Author(s): Marcie Hinton • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsWith its practical orientation and scope, Applied Public Relations is the ideal text for any publi...
View full detailsReputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
John Doorley
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• Author(s): John Doorley • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Language Arts And DisciplinesThe fifth edition of this classic text, which was the first on the subject of reputation manageme...
View full detailsPublic Relations Cases
Levine, Sophia
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• Author(s): Levine | Sophia • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Customer RelationsThis unique collection of contemporary international public relations (PR) case studies gives ...
View full detailsStrategic Communication: Public Relations at Work
Jane Johnston, Leanne Glenny
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• Author(s): Jane Johnston | Leanne Glenny • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Media StudiesCommunication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic n...
View full detailsPublic Relations and Communications
O'Donnell, Aoife
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• Author(s): O'Donnell | Aoife • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsThis book provides an introduction to public relations (PR) that employs ...
View full detailsSocial Media Campaigns: Strategies for Public Relations and Marketing
Carolyn Mae Kim, Matthew Prince
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• Author(s): Carolyn Mae Kim | Matthew Prince • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Communication StudiesThis third edition continues to give students a foundation in the principles of social media strategic communication...
View full detailsThe Global Public Relations Handbook: Theory Research and Practice
Sriramesh
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• Author(s): Sriramesh • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Politics and Current Affairs • BISAC: Public RelationsIn this third edition, The Global Public Relations Handbook: Theory, Research, and Practice o...
View full detailsPublic Relations Theory: Application And Understanding
Brunner
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• Author(s): Brunner • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Communication, Mass Media and Journalism • BISAC: Advertising & PromotionThe comprehensive guide to applied PR theory in the 21st century Public Relations Theor...
View full detailsRelações Públicas versus Öffentlichkeitsarbeit: Um estudo comparativo entre a atividade de Relações Públicas no Brasil e na Alemanha
Katia Aiko Murata Arend
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• Author(s): Katia Aiko Murata Arend • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelor Thesis from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media...
View full detailsGestão científica das relações públicas
Muhammad Hussein Noure Elahi
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• Author(s): Muhammad Hussein Noure Elahi • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralAvançar: A ciência das relações públicas é uma conversa estratégica. Como se pode imaginar, é um cam...
View full detailsThe Impact of Social Media on the PR Industry
Iliyana Stareva
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• Author(s): Iliyana Stareva • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelor Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade:...
View full detailsPublic Relations Planning
Vieira Jr., Edward T.
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• Author(s): Vieira Jr. | Edward T. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsPublic Relations Planning: A Practical Guide for Strategic Communication provides student...
View full detailsManaging Public Relations: Business Principles and Tools for Strategic Communication, 2e
Peter M. Smudde
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• Author(s): Peter M. Smudde • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsThe second edition of Managing Public Relations introduces students to the ...
View full detailsA Manager's Guide to PR Projects: A Practical Approach
Patricia Parsons
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• Author(s): Patricia Parsons • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Public RelationsA Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hand...
View full detailsSocial Media Theory and Communications Practice
Lehmann, Whitney
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• Author(s): Lehmann | Whitney • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Politics and Current Affairs • BISAC: Public RelationsFusing the academic with the applied, this book provides a comprehensive introduction...
View full detailsTransforming Public Relations: AI and Social Media Strategies
Young Joon Lim
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• Author(s): Young Joon Lim • Publisher: Cognella Academic Publishing • Publisher Imprint: Cognella Academic Publishing • BISAC: Marketing - GeneralTransforming Public Relations: AI and Social Media Strategies is designed to help readers better u...
View full detailsCorporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges
Donnalyn Pompper
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• Author(s): Donnalyn Pompper • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business EthicsThis book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may b...
View full detailsPublic Relations Research Annual: Volume 2
Larissa A. Grunig, James E. Grunig
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• Author(s): Larissa A. Grunig | James E. Grunig • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Public RelationsThe purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proac...
View full detailsLocal Democracy, Journalism and Public Relations: The changing dynamics in local media and public sector communications
Carmel O'Toole
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• Author(s): Carmel O'Toole • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Media StudiesThis is a critical examination of the impact of sustained large-scale austerity cuts on local government communications in the UK. ...
View full detailsCrisis Communications
FEARN-BANKS, KATHLEEN |
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• Author(s): FEARN-BANKS | KATHLEEN | • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Communication StudiesNow in its sixth edition, this book provides engaging, practi...
View full detailsSocial Media, Organizational Identity and Public Relations: The Challenge of Authenticity
Amy Thurlow
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• Author(s): Amy Thurlow • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Public RelationsPublic relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. T...
View full detailsThe Public Relations Handbook
Alison Theaker
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• Author(s): Alison Theaker • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Communication StudiesThe Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.
Augmenting Public Relations: An Introduction to AI and Other Technologies for PR
David Phillips
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• Author(s): David Phillips • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • BISAC: Virtual & Augmented RealityAugmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significan...
View full detailsPolitische Öffentlichkeitsarbeit von Protestgruppen / Neuen Sozialen Bewegungen
Susanne Richter, Silke Brandt
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• Author(s): Susanne Richter | Silke Brandt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Soci...
View full detailsPublic Relations Theory III
Botan, Carl
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• Author(s): Botan | Carl • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsThis important book chronicles, responds to, and advances the leading theories...
View full detailsPr-Perspektiven: Reflexionen Zur Theorie Der PRAXIS
Peter Szyszka, Lars Rademacher
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• Author(s): Peter Szyszka | Lars Rademacher • Publisher: Springer vs • Publisher Imprint: Springer vs • BISAC: Media StudiesMit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public R...
View full detailsPR vs. Marketing - should they be partners or rivals?: PR in Deutschland
Janine Pentzold
Paperback
• Author(s): Janine Pentzold • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...
View full detailsÖffentlichkeitsarbeit für die Unternehmenskultur im Social Media
Ozan Odabas
Paperback
• Author(s): Ozan Odabas • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1.8, Rheinische Fachhochschule Kö...
View full detailsSecrecy in Public Relations, Mediation and News Cultures: The Shadow World of the Media Sphere
Anne M. Cronin
Paperback
• Author(s): Anne M. Cronin • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Communication StudiesThis book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public rel...
View full detailsFrauenberuf PR? Die möglichen Auswirkungen der Feminsierung auf das PR-Berufsfeld
Leonard Kehnscherper
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• Author(s): Leonard Kehnscherper • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Geschlechterstudien / Gender Studies, Note: 1,3, Freie Universität Berlin (Institut für Pub...
View full detailsDie politische Pressestelle als Schnittstelle zwischen Politik und Öffentlichkeitsarbeit: Arbeit und Herausforderungen aus systemtheoretischer Sicht
Dennis Bleck
Paperback
• Author(s): Dennis Bleck • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1,8, Universität Biel...
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