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Search results for “[Subject: consumer]”

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Consumer Behaviour: A European Perspective

Gerrit Antonides

Paperback

Current price ₹7,598
Original price ₹9,118
Original price ₹9,118
Original price ₹9,118
(-17%)
₹7,598
Current price ₹7,598

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psycholog...

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The Changing Consumer: Markets and Meanings

Alison Anderson, Kevin Meethan, R. Steven Miles

Paperback

Current price ₹2,184
Original price ₹3,360
Original price ₹3,360
Original price ₹3,360
(-35%)
₹2,184
Current price ₹2,184

• Author(s): Alison Anderson | Kevin Meethan | R. Steven Miles • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected ...

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Consumer Behavior: Buying, Having, and Being, Global Edition

Michael Solomon

Paperback

Current price ₹316
Original price ₹379
Original price ₹379
Original price ₹379
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₹316
Current price ₹316

• Author(s): Michael Solomon • Publisher: MIXGD • Publisher Imprint: MIXGD • Subject: Business Management

Consumer Behavior

Ayalla Ruvio

Paperback

Current price ₹7,276
Original price ₹9,095
Original price ₹9,095
Original price ₹9,095
(-20%)
₹7,276
Current price ₹7,276

• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...

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The New Consumer Psychology: Scanning buying behavior with MRI of the mind

Sang Min Whang

Hardcover

Current price ₹14,450
Original price ₹22,230
Original price ₹22,230
Original price ₹22,230
(-35%)
₹14,450
Current price ₹14,450

• Author(s): Sang Min Whang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New C...

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Does a responsible consumer exist?

Isabelle Jaeschke

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,256
Current price ₹2,256

• Author(s): Isabelle Jaeschke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralSeminar paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of applied sciences, Colog...

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Consumers and Food: Understanding and Shaping Consumer Behaviour

Marian Garcia Martinez, Steffen Jahn, Yasemin Boztug

Hardcover

Current price ₹18,757
Original price ₹19,110
Original price ₹19,110
Original price ₹19,110
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₹18,757
Current price ₹18,757

• Author(s): Marian Garcia Martinez | Steffen Jahn | Yasemin Boztug • Publisher: Burleigh Dodds Science Publishing Ltd • Publisher Imprint: Burleigh Dodds Science Publishing Ltd • BISAC: Consumer Behavior - GeneralIn recent years, consumers have ...

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Lifestyle Shopping: The Subject of Consumption

Rob Shields

Hardcover

Current price ₹14,450
Original price ₹22,230
Original price ₹22,230
Original price ₹22,230
(-35%)
₹14,450
Current price ₹14,450

• Author(s): Rob Shields • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Popular CultureFirst Published in 2004. In contemporary shopping sites new modes of subjectivity, inter-personal relationships and models of social...

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Consumer Behavior Global Edition

Leon G. Schiffman

Paperback

Current price ₹6,237
Original price ₹9,595
Original price ₹9,595
Original price ₹9,595
(-35%)
₹6,237
Current price ₹6,237

• Author(s): Leon G. Schiffman • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and applicat...

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Consumer Policy from Below: Paradoxes, Perspectives, Problematizations

Kai-Uwe Hellmann

Paperback

Current price ₹5,813
Original price ₹8,943
Original price ₹8,943
Original price ₹8,943
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₹5,813
Current price ₹5,813

• Author(s): Kai-Uwe Hellmann • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralFrom the Back CoverFor a long time, consumer policy in Germany presented itself as a networ...

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The Expert Consumer: Associations and Professionals in Consumer Society

Alain Chatriot

Paperback

Current price ₹4,368
Original price ₹6,720
Original price ₹6,720
Original price ₹6,720
(-35%)
₹4,368
Current price ₹4,368

• Author(s): Alain Chatriot • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: GeneralRecent work has focused on the politics of consumption and its manifestation in a number of situations. This volume extends these debates...

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Contemporary Consumption Consumers and Marketing

CANAVAN

Paperback

Current price ₹4,201
Original price ₹6,462
Original price ₹6,462
Original price ₹6,462
(-35%)
₹4,201
Current price ₹4,201

• Author(s): CANAVAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Economics - MacroeconomicsContemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores cur...

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Consumer Perceptions and Food

Diana Bogueva

Hardcover

Current price ₹16,714
Original price ₹25,713
Original price ₹25,713
Original price ₹25,713
(-35%)
₹16,714
Current price ₹16,714

• Author(s): Diana Bogueva • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental EconomicsFrom the Back CoverThis book is a timely overview of the various aspects of consumer perception related to food. This book explores con...

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Sustainable Consumer Behavior

Gerrit Antonides

Paperback

Current price ₹4,770
Original price ₹6,275
Original price ₹6,275
Original price ₹6,275
(-24%)
₹4,770
Current price ₹4,770

• Author(s): Gerrit Antonides • Publisher: Mdpi AG • Publisher Imprint: Mdpi AG • BISAC: Sociology - GeneralSustainability may be achieved through many different agents and institutions in society, including governments, new technologies, industr...

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Understanding the Consumer

Isabelle Szmigin

Paperback

Current price ₹374
Original price ₹575
Original price ₹575
Original price ₹575
(-35%)
₹374
Current price ₹374

• Author(s): Isabelle Szmigin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management

The Routledge Companion to Consumer Behavior

Michael R. Solomon

Hardcover

Current price ₹21,844
Original price ₹33,605
Original price ₹33,605
Original price ₹33,605
(-35%)
₹21,844
Current price ₹21,844

• Author(s): Michael R. Solomon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is ess...

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Consumer Behaviour

Brajendra Gupta

Paperback

Current price ₹1,034
Original price ₹1,173
Original price ₹1,173
Original price ₹1,173
(-12%)
₹1,034
Current price ₹1,034

• Author(s): Brajendra Gupta • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: GeneralThe book Consumer Behavior (Understand your consumer to serve them better) has been written for BBA, B.Com MBA students and covers almost a very vast...

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The Ethical Consumer

Rob Harrison, Terry Newholm, Deirdre Shaw

Hardcover

Current price ₹29,316
Original price ₹35,180
Original price ₹35,180
Original price ₹35,180
(-17%)
₹29,316
Current price ₹29,316

• Author(s): Rob Harrison | Terry Newholm | Deirdre Shaw • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Marketing - Research This book is not simply the best book on the remarkable phenomenon of today′s ethic...

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Subjectivity, the Unconscious and Consumerism: Consuming Dreams

Marlon Xavier

Hardcover

Current price ₹7,994
Original price ₹12,297
Original price ₹12,297
Original price ₹12,297
(-35%)
₹7,994
Current price ₹7,994

• Author(s): Marlon Xavier • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverSubjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, con...

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Understanding Consumer Behavior

Erik Madsen

Hardcover

Current price ₹11,809
Original price ₹14,700
Original price ₹14,700
Original price ₹14,700
(-20%)
₹11,809
Current price ₹11,809

• Author(s): Erik Madsen • Publisher: Larsen and Keller Education • Publisher Imprint: Larsen and Keller Education • BISAC: Consumer Behavior - GeneralThe study of groups and individuals as well as the activities related to purchase, use and disp...

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Consumerism: As a Way of Life

Steven Miles

Paperback

Current price ₹6,118
Original price ₹8,739
Original price ₹8,739
Original price ₹8,739
(-30%)
₹6,118
Current price ₹6,118

• Author(s): Steven Miles • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Consumer Behavior - GeneralThis book provides an introduction to the historical and theoretical foundations of consumerism. It then mov...

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Subjectivity, the Unconscious and Consumerism: Consuming Dreams

Marlon Xavier

Paperback

Current price ₹5,813
Original price ₹8,943
Original price ₹8,943
Original price ₹8,943
(-35%)
₹5,813
Current price ₹5,813

• Author(s): Marlon Xavier • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverSubjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, con...

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The Expert Consumer: Associations and Professionals in Consumer Society

Alain Chatriot, Marie-Emmanuelle Chessel

Hardcover

Current price ₹14,450
Original price ₹22,230
Original price ₹22,230
Original price ₹22,230
(-35%)
₹14,450
Current price ₹14,450

• Author(s): Alain Chatriot | Marie-Emmanuelle Chessel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralRecent work has focused on the politics of consumption and its manifestation in a number of situations. This volume exten...

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Routledge International Handbook Of Consumer Psychology

Jansson-Boyd, Cathrine V.

Paperback

Current price ₹4,116
Original price ₹6,332
Original price ₹6,332
Original price ₹6,332
(-35%)
₹4,116
Current price ₹4,116

• Author(s): Jansson-Boyd | Cathrine V. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Consumer Behavior - GeneralThis unique handbook maps the growing field of consumer psychology ...

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The Consumer Revolution: Tipping the Balance of Power

Naren Nath, Nath Naren

Paperback

Current price ₹387
Original price ₹595
Original price ₹595
Original price ₹595
(-35%)
₹387
Current price ₹387

• Author(s): Naren Nath | Nath Naren • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralIn this ground breaking book, Naren Nath provides a sweeping narrative of revolutions ...

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The Consumer in Public Services: Choice, Values and Difference

Richard Simmons

Paperback

Current price ₹3,900
Original price ₹4,680
Original price ₹4,680
Original price ₹4,680
(-17%)
₹3,900
Current price ₹3,900

• Author(s): Richard Simmons • Publisher: Policy Press • Publisher Imprint: Policy Press • BISAC: Sociology - GeneralThis book challenges existing stereotypes about the 'consumer as chooser'. It shows how we must develop a more sophisticated unde...

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Consumer Behavior: New Essays on the Study of Consumption

Morris B. Holbrook

Paperback

Current price ₹5,041
Original price ₹7,754
Original price ₹7,754
Original price ₹7,754
(-35%)
₹5,041
Current price ₹5,041

• Author(s): Morris B. Holbrook • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consume...

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Responsible Citizens and Sustainable Consumer Behavior: New Interpretive Frameworks

Pietro Lanzini

Paperback

Current price ₹2,100
Original price ₹3,230
Original price ₹3,230
Original price ₹3,230
(-35%)
₹2,100
Current price ₹2,100

• Author(s): Pietro Lanzini • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Development - Sustainable DevelopmentThere is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, giv...

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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Hans-Ruediger Kaufmann

Hardcover

Current price ₹31,166
Original price ₹38,004
Original price ₹38,004
Original price ₹38,004
(-18%)
₹31,166
Current price ₹31,166

• Author(s): Hans-Ruediger Kaufmann • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • Subject: Business Management • BISAC: Business And EconomicsThe modern era of business has prompted an increased focus o...

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The Unmanageable Consumer

Yiannis Gabriel

Hardcover

Current price ₹17,077
Original price ₹24,395
Original price ₹24,395
Original price ₹24,395
(-30%)
₹17,077
Current price ₹17,077

• Author(s): Yiannis Gabriel • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchExamining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition con...

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Consumers, Society and Marketing: A Sustainability Perspective

Dilip S. Mutum

Hardcover

Current price ₹9,447
Original price ₹14,533
Original price ₹14,533
Original price ₹14,533
(-35%)
₹9,447
Current price ₹9,447

• Author(s): Dilip S. Mutum • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern busines...

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Consumer Buying Behavior

João Batista Ferreira, Débora L. Amaral

Paperback

Current price ₹3,327
Original price ₹3,900
Original price ₹3,900
Original price ₹3,900
(-15%)
₹3,327
Current price ₹3,327

• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe fundamental aim of this study is to delve deeper into the subject of consumer behavior b...

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Consumer Behavior: New Essays on the Study of Consumption

Morris B. Holbrook

Hardcover

Current price ₹14,450
Original price ₹22,230
Original price ₹22,230
Original price ₹22,230
(-35%)
₹14,450
Current price ₹14,450

• Author(s): Morris B. Holbrook • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consume...

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The Ethical Consumer

Rob Harrison

Paperback

Current price ₹5,205
Original price ₹7,435
Original price ₹7,435
Original price ₹7,435
(-30%)
₹5,205
Current price ₹5,205

• Author(s): Rob Harrison • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Marketing - ResearchThis book is not simply the best book on the remarkable phenomenon of today′s ethical consumer. It is a gift of adv...

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The Changing Consumer: Markets and Meanings

Alison Anderson, Kevin Meethan, R. Steven Miles

Hardcover

Current price ₹14,450
Original price ₹22,230
Original price ₹22,230
Original price ₹22,230
(-35%)
₹14,450
Current price ₹14,450

• Author(s): Alison Anderson | Kevin Meethan | R. Steven Miles • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected ...

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The Active Consumer: Novelty and Surprise in Consumer Choice

Marina Bianchi

Hardcover

Current price ₹15,794
Original price ₹24,298
Original price ₹24,298
Original price ₹24,298
(-35%)
₹15,794
Current price ₹15,794

• Author(s): Marina Bianchi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This b...

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