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Products
Consumers and Food: Understanding and Shaping Consumer Behaviour
Marian Garcia Martinez, Steffen Jahn, Yasemin Boztug
Hardcover
• Author(s): Marian Garcia Martinez | Steffen Jahn | Yasemin Boztug • Publisher: Burleigh Dodds Science Publishing Ltd • Publisher Imprint: Burleigh Dodds Science Publishing Ltd • BISAC: Consumer Behavior - GeneralIn recent years, consumers have ...
View full detailsConsumer Research: Introspective Essays on the Study of Consumption
Morris B. Holbrook
Paperback
• Author(s): Morris B. Holbrook • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution ...
View full detailsConsumer Behaviour: A European Perspective
Gerrit Antonides
Paperback
• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psycholog...
View full detailsSubjectivity, the Unconscious and Consumerism: Consuming Dreams
Marlon Xavier
Paperback
• Author(s): Marlon Xavier • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverSubjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, con...
View full detailsSubjectivity, the Unconscious and Consumerism: Consuming Dreams
Marlon Xavier
Hardcover
• Author(s): Marlon Xavier • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverSubjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, con...
View full detailsConsumer Society: Critical Issues and Environmental Consequences
Barry Smart
Paperback
• Author(s): Barry Smart • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Sociology - GeneralA wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most r...
View full detailsConsumer Behaviour
Zubin Sethna, Jim Blythe
Paperback
• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...
View full detailsConsumer Behavior: Buying, Having, and Being, Global Edition
Michael Solomon
Paperback
• Author(s): Michael Solomon • Publisher: MIXGD • Publisher Imprint: MIXGD • Subject: Business Management
Consumer Behaviour: Applications in Marketing
Robert
Hardcover
• Author(s): Robert • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - General
Consumerism: As a Way of Life
Steven Miles
Paperback
• Author(s): Steven Miles • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Consumer Behavior - GeneralThis book provides an introduction to the historical and theoretical foundations of consumerism. It then mov...
View full detailsThe Consumer Revolution, 1650-1800
Michael Kwass
Hardcover
• Author(s): Michael Kwass • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Europe - GeneralThe production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is see...
View full detailsThe Consumer Revolution, 1650-1800
Michael Kwass
Paperback
• Author(s): Michael Kwass • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Europe - GeneralThe production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is see...
View full detailsAdvertising, Brands and Consumer Behaviour: The Indian Context
Anup Krishnamurthy, S. Ramesh Kumar
Paperback
• Author(s): Anup Krishnamurthy | S. Ramesh Kumar • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Industries - Media & CommunicationsThe book Advertising, Brands and Consumer Behaviour thr...
View full detailsConsumer Behaviour 3rd Edition
Szmigin
Paperback
• Author(s): Szmigin • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: General
The Active Consumer: Novelty and Surprise in Consumer Choice
Marina Bianchi
Hardcover
• Author(s): Marina Bianchi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This b...
View full detailsRepresenting Consumers: Voices, Views and Visions
Barbara Stern
Hardcover
• Author(s): Barbara Stern • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the cris...
View full detailsConsumer Behavior and Culture: Consequences for Global Marketing and Advertising
Marieke K. de Mooij
Hardcover
• Author(s): Marieke K. de Mooij • Publisher: Sage Publications, Inc. • Publisher Imprint: Sage Publications, Inc. • BISAC: Marketing - Research Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of cultu...
View full detailsThe Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000
Penelope Francks
Hardcover
• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...
View full detailsModern Consumer Behavior: Trends Shaping Consumer Decisions
Ananthalakshmi M
Paperback
• Author(s): Ananthalakshmi M • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: GeneralIn an era defined by rapid technological advancements, shifting cultural paradigms, and an explosion of digital platforms, understanding consumer be...
View full detailsChristian Consumer: Living Faithfully in a Fragile World
Laura M. Hartman
Hardcover
• Author(s): Laura M. Hartman • Publisher: Oxford Univ PR • Publisher Imprint: Oxford Univ PR • BISAC: Christian Theology - Ethics & Moral TeachingBe it fair trade coffee or foreign oil, our choices as consumers affect the well-being of human...
View full detailsThe Connected Customer: The Changing Nature of Consumer and Business Markets
Stefan H.K. Wuyts
Paperback
• Author(s): Stefan H.K. Wuyts • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn today's connected consumer environment, customers are better informed and harder to please, but they also leave...
View full detailsThe Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-So Bayle-Tourtoulou
Hardcover
• Author(s): Anne-So Bayle-Tourtoulou • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralNeuroscientific research shows that the great majority of purchase decisions are irrational and driven by s...
View full detailsThe Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000
Penelope Francks
Paperback
• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...
View full detailsConsumer Economics: Issues and Behaviors
Elizabeth B. Goldsmith
Hardcover
• Author(s): Elizabeth B. Goldsmith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralFrom artificial intelligence to identity theft, from what we once thought of as unshakeable institutions to i...
View full detailsContemporary Consumption Consumers and Marketing
CANAVAN
Paperback
• Author(s): CANAVAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Economics - MacroeconomicsContemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores cur...
View full detailsPerspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications
Wlodzimierz Sroka
Hardcover
• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...
View full detailsConsumer Behaviour: Applications in Marketing
Robert East
Hardcover
• Author(s): Robert East • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to C...
View full detailsSustainable Consumer Behavior
Gerrit Antonides
Paperback
• Author(s): Gerrit Antonides • Publisher: Mdpi AG • Publisher Imprint: Mdpi AG • BISAC: Sociology - GeneralSustainability may be achieved through many different agents and institutions in society, including governments, new technologies, industr...
View full detailsThe New Consumer Psychology: Scanning buying behavior with MRI of the mind
Sang Min Whang
Paperback
• Author(s): Sang Min Whang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New C...
View full detailsDoes a responsible consumer exist?
Isabelle Jaeschke
Paperback
• Author(s): Isabelle Jaeschke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralSeminar paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of applied sciences, Colog...
View full detailsConsumers, Society and Marketing: A Sustainability Perspective
Dilip S. Mutum
Hardcover
• Author(s): Dilip S. Mutum • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern busines...
View full detailsConsumer Psychology in a Social Media World
Claudiu V. Dimofte
Paperback
• Author(s): Claudiu V. Dimofte • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and r...
View full detailsGlobalized Consumer Insights in the Digital Era
Fatih Sahin, Cevat Soylemez
Hardcover
• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralAs brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of ...
View full detailsConsumer Policy from Below: Paradoxes, Perspectives, Problematizations
Kai-Uwe Hellmann
Paperback
• Author(s): Kai-Uwe Hellmann • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralFrom the Back CoverFor a long time, consumer policy in Germany presented itself as a networ...
View full detailsGreen Consumerism: Perspectives, Sustainability, and Behavior
Ruchika Singh Malyan
Hardcover
• Author(s): Ruchika Singh Malyan • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Sales & Selling - GeneralThis new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understa...
View full detailsThe Connected Customer: The Changing Nature of Consumer and Business Markets
Stefan H.K. Wuyts
Hardcover
• Author(s): Stefan H.K. Wuyts • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchIn today's connected consumer environment, customers are better informed and harder to please, but they also leave a more...
View full details