Search results for “[Subject: consumer-guides]”

• Author(s): Marc S. Miller • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Health Care IssuesFrom the Back Cover""Admirable . . . clearly written, well organized . . . easy and helpful."" --Washington Post""This is the surefire guide to m...

• Author(s): Elizabeth B. Goldsmith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralFrom artificial intelligence to identity theft, from what we once thought of as unshakeable institutions to i...

• Author(s): Hal MacFie • Publisher: Woodhead Publishing • Publisher Imprint: Woodhead Publishing • BISAC: Food Science - GeneralConsumer acceptance is the key to successful food products. It is vital, therefore, that product development strategi...

• Author(s): Eugene A. DeFelice • Publisher: iUniverse • Publisher Imprint: iUniverse • BISAC: Diet & Nutrition - NutritionNutrition and Health: Web Resource Guide for Consumers, Healthcare Providers, Patients and Physicians by Eugene A. DeFe...

• Author(s): Henry J. Sommer • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Civil ProcedureMaximize your bankruptcy filing benefits. If you have to file a personal bankruptcy case, you can find the accessible, authoritative guidance you'l...

• Author(s): Alessandro Caliandro | Alessandro Gandini | Lucia Bainotti • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Internet - GeneralThis book offers a unique methodological guide for social and marketing scholars interested i...

• Author(s): Yun Wan • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Consumer GuidesPopular among online shoppers, comparison-shopping provides a new sales channel for small to medium enterpr...

• Author(s): Larry A. Dimatteo | Cristina Poncibó | Geraint Howells • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: MilitaryA first of its kind book with a breadth of coverage on the relationship b...

• Author(s): Axel Bnsch • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Management - GeneralDieses für das Marketing grundlegende Lehrbuch behandelt neben dem Konsumentenverhalten auch das Verhalten gewerblicher Käu...

• Author(s): S. Finlay • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Banks & BankingA guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and ...

• Author(s): Steve Phillips | Ryan Barry | Stephan Gans • Publisher: Rethink Press • Publisher Imprint: Rethink Press • BISAC: Marketing - ResearchDiscover the secrets behind PepsiCo and Zappi's transformation of PepsiCo's consumer insights funct...

• Author(s): Alexander Chernev • Publisher: Cerebellum Press • Publisher Imprint: Cerebellum Press • BISAC: Consumer Behavior - GeneralCreating impactful customer experiences is at the core of a company's business model. However, the principles b...

• Author(s): M. Ingwer • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralWith a revised understanding of the science and philosophy behind human needs, businesses will be better equipped t...

• Author(s): Matthew P. McAllister • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Media StudiesThe Routledge Companion to Advertising and Promotional Culture provides ...

• Author(s): Katie Hart • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your profe...

• Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Tourism, Travel Guide & Hospitality • BISAC: Industries - Hospitality, Travel & TourismRoutledge Handbook of the Tourist Experience offers a comprehensive synthe...

• Author(s): Marion Giordan • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralEducation in consumer affairs has become increasingly important in recent years with the growth of consumer societies...

• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...

• Author(s): Frank Lavin • Publisher: Penguin Books • Publisher Imprint: Penguin Books • BISAC: E-Commerce - General (see also Computers - Electronic CommerHow to win in the world's largest retail market. China is the largest e-commerce market in...

• Author(s): Guy Cook • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and i...

• Author(s): Ulrike Prbstl-HaiderHarold RichinsStefan T • Publisher: CABI • Publisher Imprint: CABI • Subject: Tourism, Travel Guide & Hospitality • BISAC: Industries - Park & Recreation ManagementWinter tourism has seen increased levels ...

• Author(s): Fred L. Perry Jr. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Linguistics - GeneralNow in its third edition, this popular introduction to the foundations of research methods is designed to enable student...

• Author(s): Kate Hartley • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Public RelationsCommunicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of...

• Author(s): Matt Johnson • Publisher: PublicAffairs • Publisher Imprint: PublicAffairs • BISAC: Marketing - GeneralA revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced w...

• Author(s): Scott M. Davis • Publisher: Morgan James Publishing • Publisher Imprint: Morgan James Publishing • BISAC: Industries - GeneralA practical guide for healthcare leaders across the globe who have the fortitude to transform their organiz...

• Author(s): Michele Spatz • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Library & Information Science - Administration & ManagementComprised of fifteen chapters written...

• Author(s): A. Simpson • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchThis is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the rol...

• Author(s): Dennis Rosenthal • Publisher: Tottel Publishing • Publisher Imprint: Tottel Publishing • BISAC: Banking"This new edition of Consumer Credit Law and Practice - A Guide...is an essential tool for practitioners and scholars working in t...

• Author(s): Frank Hoffmann • Publisher: Libraries Unlimited • Publisher Imprint: Libraries Unlimited • BISAC: Bibliographies & IndexesGovernment publishing provides a wealth of information that is often difficult to find in other sources. Th...

• Author(s): Gordon R. Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is concerned with the application of the behavioural sciences, notably social psychology and sociology, t...

• Author(s): Griffiths Maureen | Wiltshier Peter (Editor) • Publisher: CABI • Publisher Imprint: CABI • Subject: Tourism, Travel Guide & Hospitality • BISAC: Industries - Hospitality, Travel & TourismManaging Religious Tourism provides a ...

• Author(s): Salah E. O. Mahgoub • Publisher: CRC Press • Publisher Imprint: CRC Press • BISAC: Agriculture - GeneralAfter the phenomenal global response to the first edition--which became an international bestseller--we are thrilled to unveil th...

• Author(s): Martin D. Weiss • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Investments & Securities - GeneralFrom the Inside FlapUnless you're a Wall Street banker or a Fortune 500 CEO, times are tough--tougher than they've been in e...

• Author(s): Martin Hirst • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: JournalismPublic trust in the once powerful institutions of the News Establishment is declining. Sharing, curating and producing news via social m...

• Author(s): Roland Conrady | David Ruetz • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Tourism, Travel Guide & Hospitality • BISAC: Industries - Hospitality, Travel & TourismOver the past two decades, through unpr...