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Consumers and Food: Understanding and Shaping Consumer Behaviour

Marian Garcia Martinez, Steffen Jahn, Yasemin Boztug

Hardcover

Current price ₹18,757
Original price ₹19,110
Original price ₹19,110
Original price ₹19,110
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₹18,757
Current price ₹18,757

• Author(s): Marian Garcia Martinez | Steffen Jahn | Yasemin Boztug • Publisher: Burleigh Dodds Science Publishing Ltd • Publisher Imprint: Burleigh Dodds Science Publishing Ltd • BISAC: Consumer Behavior - GeneralIn recent years, consumers have ...

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The Consumer Revolution, 1650-1800

Michael Kwass

Hardcover

Current price ₹10,253
Original price ₹10,388
Original price ₹10,388
Original price ₹10,388
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₹10,253
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• Author(s): Michael Kwass • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Europe - GeneralThe production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is see...

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Subjectivity, the Unconscious and Consumerism: Consuming Dreams

Marlon Xavier

Hardcover

Current price ₹8,079
Original price ₹12,429
Original price ₹12,429
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₹8,079
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• Author(s): Marlon Xavier • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverSubjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, con...

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Consumer Behaviour: Applications in Marketing

Robert

Hardcover

Current price ₹12,318
Original price ₹17,597
Original price ₹17,597
Original price ₹17,597
(-30%)
₹12,318
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• Author(s): Robert • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - General

Representing Consumers: Voices, Views and Visions

Barbara Stern

Hardcover

Current price ₹18,449
Original price ₹22,139
Original price ₹22,139
Original price ₹22,139
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₹18,449
Current price ₹18,449

• Author(s): Barbara Stern • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the cris...

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The Active Consumer: Novelty and Surprise in Consumer Choice

Marina Bianchi

Hardcover

Current price ₹22,932
Original price ₹27,519
Original price ₹27,519
Original price ₹27,519
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₹22,932
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• Author(s): Marina Bianchi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This b...

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Marieke K. de Mooij

Hardcover

Current price ₹16,984
Original price ₹24,262
Original price ₹24,262
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₹16,984
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• Author(s): Marieke K. de Mooij • Publisher: Sage Publications, Inc. • Publisher Imprint: Sage Publications, Inc. • BISAC: Marketing - Research Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of cultu...

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Christian Consumer: Living Faithfully in a Fragile World

Laura M. Hartman

Hardcover

Current price ₹5,111
Original price ₹6,134
Original price ₹6,134
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• Author(s): Laura M. Hartman • Publisher: Oxford Univ PR • Publisher Imprint: Oxford Univ PR • BISAC: Christian Theology - Ethics & Moral TeachingBe it fair trade coffee or foreign oil, our choices as consumers affect the well-being of human...

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The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

Penelope Francks

Hardcover

Current price ₹9,460
Original price ₹14,553
Original price ₹14,553
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• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...

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The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

Anne-So Bayle-Tourtoulou

Hardcover

Current price ₹4,666
Original price ₹7,177
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₹4,666
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• Author(s): Anne-So Bayle-Tourtoulou • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralNeuroscientific research shows that the great majority of purchase decisions are irrational and driven by s...

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Consumer Economics: Issues and Behaviors

Elizabeth B. Goldsmith

Hardcover

Current price ₹8,059
Original price ₹12,397
Original price ₹12,397
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• Author(s): Elizabeth B. Goldsmith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralFrom artificial intelligence to identity theft, from what we once thought of as unshakeable institutions to i...

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Consumer Behaviour: Applications in Marketing

Robert East

Hardcover

Current price ₹14,415
Original price ₹20,592
Original price ₹20,592
Original price ₹20,592
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₹14,415
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• Author(s): Robert East • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to C...

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Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications

Wlodzimierz Sroka

Hardcover

Current price ₹13,221
Original price ₹20,339
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₹13,221
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• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...

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Consumers, Society and Marketing: A Sustainability Perspective

Dilip S. Mutum

Hardcover

Current price ₹8,814
Original price ₹13,559
Original price ₹13,559
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• Author(s): Dilip S. Mutum • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern busines...

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Green Consumerism: Perspectives, Sustainability, and Behavior

Ruchika Singh Malyan

Hardcover

Current price ₹9,840
Original price ₹15,138
Original price ₹15,138
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₹9,840
Current price ₹9,840

• Author(s): Ruchika Singh Malyan • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Sales & Selling - GeneralThis new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understa...

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Globalized Consumer Insights in the Digital Era

Fatih Sahin, Cevat Soylemez

Hardcover

Current price ₹34,644
Original price ₹41,573
Original price ₹41,573
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• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralAs brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of ...

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The Connected Customer: The Changing Nature of Consumer and Business Markets

Stefan H.K. Wuyts

Hardcover

Current price ₹13,149
Original price ₹20,228
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• Author(s): Stefan H.K. Wuyts • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchIn today's connected consumer environment, customers are better informed and harder to please, but they also leave a more...

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The New Consumer Psychology: Scanning buying behavior with MRI of the mind

Sang Min Whang

Hardcover

Current price ₹13,997
Original price ₹21,533
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• Author(s): Sang Min Whang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New C...

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Consumer Research Methods

James Fitchett, Andrea Davies

Hardcover

Current price ₹55,593
Original price ₹92,655
Original price ₹92,655
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• Author(s): James Fitchett | Andrea Davies • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Hindi Literature • BISAC: Marketing - ResearchEver since its conception some 40 years ago, consumer research has been the...

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Consumer Psychology in a Social Media World

Claudiu V. Dimofte

Hardcover

Current price ₹14,421
Original price ₹22,185
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• Author(s): Claudiu V. Dimofte • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and r...

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Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Gaurav Gupta

Hardcover

Current price ₹11,876
Original price ₹18,270
Original price ₹18,270
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• Author(s): Gaurav Gupta • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralReligion is an important part of individual lives, playing a major role in our decision making and puchasing. Understan...

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Global Food Trade and Consumer Demand for Quality

Barry Krissoff

Hardcover

Current price ₹7,277
Original price ₹11,194
Original price ₹11,194
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• Author(s): Barry Krissoff • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralConsumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on ...

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Consumer Culture, 2nd Edition

Celia Lury

Hardcover

Current price ₹7,027
Original price ₹8,433
Original price ₹8,433
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• Author(s): Celia Lury • Publisher: Wiley • Publisher Imprint: PolityThe second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in mo...

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Objects of Desire: Consumer Behaviour in Shopping Centre Choices

C. Dennis

Hardcover

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
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₹3,672
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• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...

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Lifestyle Shopping: The Subject of Consumption

Rob Shields

Hardcover

Current price ₹13,149
Original price ₹20,228
Original price ₹20,228
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• Author(s): Rob Shields • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Popular CultureFirst Published in 2004. In contemporary shopping sites new modes of subjectivity, inter-personal relationships and models of social...

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Ageing in a Consumer Society: From Passive to Active Consumption in Britain

Ian Rees Jones, Martin Hyde, Christina R. Victor

Hardcover

Current price ₹10,434
Original price ₹12,521
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• Author(s): Ian Rees Jones | Martin Hyde | Christina R. Victor • Publisher: Policy Press • Publisher Imprint: Policy Press • BISAC: GerontologyTargeted as the 'grey consumer', people retiring now participated in the creation of the post-war cons...

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Rising Consumer Materialism: A Threat to Sustainable Happiness

Afia Khalid

Hardcover

Current price ₹5,089
Original price ₹7,829
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• Author(s): Afia Khalid • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Workplace CultureRising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's ...

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Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America

Paul Lerner

Hardcover

Current price ₹9,548
Original price ₹14,689
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• Author(s): Paul Lerner • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Europe - GeneralFrom the Back CoverThis book investigates the place and meaning of consumption in Jewish lives and the roles Jews played in different ...

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Ethical Consumption: A Research Overview

Alex Hiller

Hardcover

Current price ₹4,666
Original price ₹7,177
Original price ₹7,177
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• Author(s): Alex Hiller • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralArising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This...

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Consumer Decision-Making, Analytics and AI

Andrew Smith, Evgeniya Lukinova, John Harvey

Hardcover

Current price ₹20,350
Original price ₹24,420
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• Author(s): Andrew Smith | Evgeniya Lukinova | John Harvey • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Consumer Behavior - GeneralMany decisions in our lives are decisions we make as consumers ...

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Consumer Culture and the Media: Magazines in the Public Eye

M. Iqani

Hardcover

Current price ₹3,672
Original price ₹5,649
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• Author(s): M. Iqani • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralHow did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media...

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Insights on Consumer Psychology in the Digital Landscape

Kamel Mouloudj, Ahmed Chemseddine Bouarar

Hardcover

Current price ₹24,150
Original price ₹28,980
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• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...

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The Science of Consumer Behaviour: Tools and Techniques for Marketers

Geetanjali Bendale, Deepak Motwani

Hardcover

₹1,047
Original price ₹1,495
Original price ₹1,495
Original price ₹995
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Current price ₹747

• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...

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Consumer Culture Modernity and Identity

Nita Mathur

Hardcover

Current price ₹862
Original price ₹1,325
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• Author(s): Nita Mathur • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralIn life there are two roads to choose from—the road of light, filled with happiness and poss...

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The Low-Income Consumer: Adjusting the Balance of Exchange

Linda F. Alwitt, Thomas Donley

Hardcover

Current price ₹20,283
Original price ₹24,340
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• Author(s): Linda F. Alwitt | Thomas Donley • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Marketing - ResearchProduct, price, promotion and place: these are the four key areas in which marketing influen...

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The Origins and Evolution of Consumer Capitalism: A Veblenian-Keynesian Perspective

John P. Watkins

Hardcover

Current price ₹12,300
Original price ₹18,923
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₹12,300
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• Author(s): John P. Watkins • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economic HistoryConsumer capitalism arose with the second industrial revolution, the application of continuous-mass production to consumer good...

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