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Products
Consumers and Food: Understanding and Shaping Consumer Behaviour
Marian Garcia Martinez, Steffen Jahn, Yasemin Boztug
Hardcover
• Author(s): Marian Garcia Martinez | Steffen Jahn | Yasemin Boztug • Publisher: Burleigh Dodds Science Publishing Ltd • Publisher Imprint: Burleigh Dodds Science Publishing Ltd • BISAC: Consumer Behavior - GeneralIn recent years, consumers have ...
View full detailsThe Consumer Revolution, 1650-1800
Michael Kwass
Hardcover
• Author(s): Michael Kwass • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Europe - GeneralThe production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is see...
View full detailsSubjectivity, the Unconscious and Consumerism: Consuming Dreams
Marlon Xavier
Hardcover
• Author(s): Marlon Xavier • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverSubjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, con...
View full detailsConsumer Behaviour: Applications in Marketing
Robert
Hardcover
• Author(s): Robert • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - General
Representing Consumers: Voices, Views and Visions
Barbara Stern
Hardcover
• Author(s): Barbara Stern • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the cris...
View full detailsThe Active Consumer: Novelty and Surprise in Consumer Choice
Marina Bianchi
Hardcover
• Author(s): Marina Bianchi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This b...
View full detailsConsumer Behavior and Culture: Consequences for Global Marketing and Advertising
Marieke K. de Mooij
Hardcover
• Author(s): Marieke K. de Mooij • Publisher: Sage Publications, Inc. • Publisher Imprint: Sage Publications, Inc. • BISAC: Marketing - Research Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of cultu...
View full detailsChristian Consumer: Living Faithfully in a Fragile World
Laura M. Hartman
Hardcover
• Author(s): Laura M. Hartman • Publisher: Oxford Univ PR • Publisher Imprint: Oxford Univ PR • BISAC: Christian Theology - Ethics & Moral TeachingBe it fair trade coffee or foreign oil, our choices as consumers affect the well-being of human...
View full detailsThe Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000
Penelope Francks
Hardcover
• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...
View full detailsThe Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-So Bayle-Tourtoulou
Hardcover
• Author(s): Anne-So Bayle-Tourtoulou • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralNeuroscientific research shows that the great majority of purchase decisions are irrational and driven by s...
View full detailsConsumer Economics: Issues and Behaviors
Elizabeth B. Goldsmith
Hardcover
• Author(s): Elizabeth B. Goldsmith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralFrom artificial intelligence to identity theft, from what we once thought of as unshakeable institutions to i...
View full detailsConsumer Behaviour: Applications in Marketing
Robert East
Hardcover
• Author(s): Robert East • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to C...
View full detailsPerspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications
Wlodzimierz Sroka
Hardcover
• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...
View full detailsConsumers, Society and Marketing: A Sustainability Perspective
Dilip S. Mutum
Hardcover
• Author(s): Dilip S. Mutum • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern busines...
View full detailsGreen Consumerism: Perspectives, Sustainability, and Behavior
Ruchika Singh Malyan
Hardcover
• Author(s): Ruchika Singh Malyan • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Sales & Selling - GeneralThis new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understa...
View full detailsGlobalized Consumer Insights in the Digital Era
Fatih Sahin, Cevat Soylemez
Hardcover
• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralAs brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of ...
View full detailsThe Connected Customer: The Changing Nature of Consumer and Business Markets
Stefan H.K. Wuyts
Hardcover
• Author(s): Stefan H.K. Wuyts • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchIn today's connected consumer environment, customers are better informed and harder to please, but they also leave a more...
View full detailsThe New Consumer Psychology: Scanning buying behavior with MRI of the mind
Sang Min Whang
Hardcover
• Author(s): Sang Min Whang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New C...
View full detailsConsumer Research Methods
James Fitchett, Andrea Davies
Hardcover
• Author(s): James Fitchett | Andrea Davies • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Hindi Literature • BISAC: Marketing - ResearchEver since its conception some 40 years ago, consumer research has been the...
View full detailsConsumer Psychology in a Social Media World
Claudiu V. Dimofte
Hardcover
• Author(s): Claudiu V. Dimofte • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and r...
View full detailsReligion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption
Gaurav Gupta
Hardcover
• Author(s): Gaurav Gupta • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralReligion is an important part of individual lives, playing a major role in our decision making and puchasing. Understan...
View full detailsGlobal Food Trade and Consumer Demand for Quality
Barry Krissoff
Hardcover
• Author(s): Barry Krissoff • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralConsumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on ...
View full detailsConsumer Culture, 2nd Edition
Celia Lury
Hardcover
• Author(s): Celia Lury • Publisher: Wiley • Publisher Imprint: PolityThe second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in mo...
View full detailsObjects of Desire: Consumer Behaviour in Shopping Centre Choices
C. Dennis
Hardcover
• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...
View full detailsLifestyle Shopping: The Subject of Consumption
Rob Shields
Hardcover
• Author(s): Rob Shields • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Popular CultureFirst Published in 2004. In contemporary shopping sites new modes of subjectivity, inter-personal relationships and models of social...
View full detailsAgeing in a Consumer Society: From Passive to Active Consumption in Britain
Ian Rees Jones, Martin Hyde, Christina R. Victor
Hardcover
• Author(s): Ian Rees Jones | Martin Hyde | Christina R. Victor • Publisher: Policy Press • Publisher Imprint: Policy Press • BISAC: GerontologyTargeted as the 'grey consumer', people retiring now participated in the creation of the post-war cons...
View full detailsRising Consumer Materialism: A Threat to Sustainable Happiness
Afia Khalid
Hardcover
• Author(s): Afia Khalid • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Workplace CultureRising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's ...
View full detailsJewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America
Paul Lerner
Hardcover
• Author(s): Paul Lerner • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Europe - GeneralFrom the Back CoverThis book investigates the place and meaning of consumption in Jewish lives and the roles Jews played in different ...
View full detailsEthical Consumption: A Research Overview
Alex Hiller
Hardcover
• Author(s): Alex Hiller • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralArising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This...
View full detailsConsumer Decision-Making, Analytics and AI
Andrew Smith, Evgeniya Lukinova, John Harvey
Hardcover
• Author(s): Andrew Smith | Evgeniya Lukinova | John Harvey • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Consumer Behavior - GeneralMany decisions in our lives are decisions we make as consumers ...
View full detailsConsumer Culture and the Media: Magazines in the Public Eye
M. Iqani
Hardcover
• Author(s): M. Iqani • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralHow did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media...
View full detailsInsights on Consumer Psychology in the Digital Landscape
Kamel Mouloudj, Ahmed Chemseddine Bouarar
Hardcover
• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...
View full detailsThe Science of Consumer Behaviour: Tools and Techniques for Marketers
Geetanjali Bendale, Deepak Motwani
Hardcover
5.0 / 5.0
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• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...
View full detailsConsumer Culture Modernity and Identity
Nita Mathur
Hardcover
• Author(s): Nita Mathur • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralIn life there are two roads to choose from—the road of light, filled with happiness and poss...
View full detailsThe Low-Income Consumer: Adjusting the Balance of Exchange
Linda F. Alwitt, Thomas Donley
Hardcover
• Author(s): Linda F. Alwitt | Thomas Donley • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Marketing - ResearchProduct, price, promotion and place: these are the four key areas in which marketing influen...
View full detailsThe Origins and Evolution of Consumer Capitalism: A Veblenian-Keynesian Perspective
John P. Watkins
Hardcover
• Author(s): John P. Watkins • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economic HistoryConsumer capitalism arose with the second industrial revolution, the application of continuous-mass production to consumer good...
View full details