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Media Criticism in a Digital Age: Professional and Consumer Considerations
Peter B. Orlik
Paperback
• Author(s): Peter B. Orlik • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Media StudiesMedia Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, tele...
View full detailsPreiswissen der Konsumenten: Theorie, Einflussfaktoren und empirische Auseinandersetzung
Mark Köster
Paperback
• Author(s): Mark Köster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ruhr-Universität Bochum, Sprach...
View full detailsMarketing rurale dei prodotti di largo consumo
Savanam Chandra Sekhar
Paperback
• Author(s): Savanam Chandra Sekhar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementL'industria dei Fast Moving Consumer Goods è la quarta più grande dell'economia indiana. Molt...
View full detailsProcessing of Price Information
Kent B. Monroe
Hardcover
• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchProcessing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that influence h...
View full detailsGreen Consumerism: Perspectives, Sustainability, and Behavior
Ruchika Singh Malyan
Hardcover
• Author(s): Ruchika Singh Malyan • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Sales & Selling - GeneralThis new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understa...
View full detailsFight Back: 81 Ways to Help You Save Money and Protect Yourself from Corporate Trickery
Ellen Roseman
Paperback
• Author(s): Ellen Roseman • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Personal Finance - GeneralFrom the Back CoverBECAUSE YOUR MONEY BELONGS IN YOUR WALLET. "A truly amazing reference." - David Chilton The Wealthy Barber, From his F...
View full detailsStakeholder Value. Maßnahmen von Verbrauchern und Verbraucherschutz: Maßnahmen von Verbrauchern und Verbraucherschutz
Regina Kroczek
Paperback
• Author(s): Regina Kroczek • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Business EthicsStudienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 1,7, Hochschule Aschaffenburg, Veranstal...
View full detailsEverything You Ever Wanted to Know About Social Media, but were afraid to ask...: Building Your Business Using Consumer Generated Media
Hilary Jm Topper Mpa
Hardcover
• Author(s): Hilary Jm Topper Mpa • Publisher: iUniverse • Publisher Imprint: iUniverse • BISAC: Business Communication - GeneralSocial media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to e...
View full detailsRethinking Consumer Data and Behavior
Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
Paperback
• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralToday's food and agricultural consumers are driven by mor...
View full detailsThe Handbook of Ethical Purchasing: Principles and Practice
Rob Harrison
Paperback
• Author(s): Rob Harrison • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Purchasing & BuyingFrom boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their suppl...
View full detailsMarketing: Real People, Real Choices -- Global Edition
Michael Solomon
Paperback
• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education LimitedAbout our authors Michael R. Solomon, PhD, joined the Haub School of Business at Saint Joseph's University in Philadelphia as Profes...
View full detailsMarketing and Psychology: Understanding Customer Behaviour with the ABC Approach
Tom Bowden-Green, Luan Wise
Hardcover
• Author(s): Tom Bowden-Green | Luan Wise • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis lively and engaging book helps marketers create more effective strategies and campaigns. It explores why cust...
View full detailsUntold Millions: Secret Truths about Marketing to Gay and Lesbian Consumers
Phd Dececco
Hardcover
• Author(s): Phd Dececco • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: GeneralThe first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in Amer...
View full detailsNumerical Methods and Optimization: A Consumer Guide
Éric Walter
Hardcover
• Author(s): Éric Walter • Publisher: Springer • Publisher Imprint: Springer • BISAC: AppliedFrom the Back CoverInitial training in pure and applied sciences tends to present problem-solving as the process of elaborating explicit closed-form solu...
View full detailsBasic Home Care for Advanced Als/Mnd Clients: From a Consumer's Perspective
Okey Nwangburuka
Paperback
• Author(s): Okey Nwangburuka • Publisher: Writers Branding LLC • Publisher Imprint: Writers Branding LLC • BISAC: ReferenceSynopsis: The book provides an overview of Amyotrophic Lateral Sclerosis (ALS), also known as "Motor Neuron Disease" in Br...
View full detailsQualitative Methods, Part III Subjective Personal Introspection
Morris B. Holbrook, Vibrant Publishers
Paperback
• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem SolvingQualitative Methods, Part III: Subjective Personal Introspection by Morris ...
View full detailsContractor's and Consumer's Guide to California's Old and New Mechanics Lien Laws
Howard B. Brown
Paperback
• Author(s): Howard B. Brown • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: GeneralThe new mechanics lien laws that become fully effective July 1, 2012, enacted a complete revision to the California mechanics lien laws. The bill was...
View full detailsKonsumverhalten Verstehen, Beeinflussen Und Messen: Die Psychologie Hinter Effektivem Marketing
Manuel Stegemann
Paperback
• Author(s): Manuel Stegemann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralWie entscheiden wir, was wir kaufen? Dieses Buch präsentiert faszinierende und wissenschaftlich fundierte Erkenntnisse zum...
View full detailsComportamento do consumidor em relação aos produtos de marketing ecológico
Kishore Kumar
Paperback
• Author(s): Kishore Kumar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Production & Operations ManagementA prote��o ambiental � uma tarefa importante na era atual. A informa��o recente sobr...
View full detailsKundenbindung und Kundenbindungsprogramme: Ziele und Methoden
Stefan Meier
Paperback
• Author(s): Stefan Meier • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: Marketing - GeneralDiese Studie behandelt schwerpunktmä ig Aspekte der Kundenbindung im Business-to-Consumer Bereich, w...
View full detailsSeeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage
Allen P. Adamson
Hardcover
• Author(s): Allen P. Adamson • Publisher: Matt Holt Books • Publisher Imprint: Matt Holt Books • BISAC: Customer RelationsAmong today's most successful businesses are those that have significantly transformed our daily routines. This focus on th...
View full detailsThe Ultimate Guide to Buyer Behavior: Mastering Phychology for sales and Marketing Success
Paul M. Foti
Paperback
• Author(s): Paul M. Foti • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralWhat if the real reason people buy has nothing to do with your product... and everything to do with ho...
View full detailsDigital Consumer Behavior Essentials: Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce
Filippo Marchesani, Publishers
Paperback
• Author(s): Filippo Marchesani | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralEver wondered how the internet knows exactly what you want-sometimes before you do? Digital C...
View full detailsInterreligiöses Marketing
Stefan Müller
Paperback
• Author(s): Stefan Müller • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Marketing - GeneralReligionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie ...
View full detailsDer manipulierte Konsument
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Technische Universität Berlin, Sp...
View full detailsShopping Environments 3.0: Die Customer Journey im Zeitalter mobiler, digitaler und sozialer Mediennutzung
Niklas Mahrdt
Paperback
• Author(s): Niklas Mahrdt • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Marketing - GeneralWas macht das Smartphone mit uns Konsumenten, die wir nach wie vor gerne bummeln gehen? Welche Folgen hat das Sma...
View full detailsFTCE Family and Consumer Science
Daisy Z. Fillmore
Paperback
• Author(s): Daisy Z. Fillmore • Publisher: Family and Consumer Sciences Group • Publisher Imprint: Family and Consumer Sciences Group • BISAC: Careers - GeneralThe FTCE Family and Consumer Science exam preparation book consistently remains at th...
View full detailsConsumption and Life-Styles: A Short Introduction
Dieter Bögenhold
Hardcover
• Author(s): Dieter Bögenhold • Publisher: Springer • Publisher Imprint: Palgrave Pivot • BISAC: Economics - GeneralFrom the Back CoverThis book takes an interdisciplinary approach to the world of consumption, covering different topics and includ...
View full detailsThe Earthscan Reader On Sustainable Consumption
Tim Jackson
Hardcover
• Author(s): Tim Jackson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Earth-Science/Environment • BISAC: Development - Sustainable DevelopmentSustainable consumption is a controversial concept: politically, socially...
View full detailsSteuerung des Konsumverhaltens durch die Musik in der Fernsehwerbung
Patrick Trebse
Paperback
• Author(s): Patrick Trebse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2018 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 1.0, Deutsche Hochschule für Gesundheit und ...
View full detailsNeuromarketing: Scopri le Migliori Strategie di Marketing per Aumentare le Vendite e Comprendere i Processi Decisionali e Mentali. La
Jessica Laura Hughes
Paperback
• Author(s): Jessica Laura Hughes • Publisher: Jessica Laura Hughes • Publisher Imprint: Jessica Laura Hughes • BISAC: Marketing - GeneralEsplora le risposte cognitive e comportamentali dei consumatori applicando le tecniche di Neuromarketing! Ti...
View full detailsLaws, Regulations, Rules and Information for Consumers of Water /
New York (N Y ) Department of Water
Paperback
• Author(s): New York (N Y ) Department of Water • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Environmental - GeneralThis work has been selected by scholars as being culturally important and is part of the ...
View full detailsConsumption
Alan Aldridge
Paperback
• Author(s): Alan Aldridge • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Economics - MacroeconomicsThis book provides a clear and concise introduction to the concept of consumption and to the wide-ranging debates about the ...
View full detailsWholesale MBA: How to Sell Consumer Goods to Distributors, Retailers, and Consumers
Jorge S. Olson
Paperback
• Author(s): Jorge S. Olson • Publisher: Cube17, Inc. • Publisher Imprint: Cube17, Inc. • BISAC: EntrepreneurshipWholesale MBA: Unlock the Secrets of Building and Selling Consumer Goods at ScaleWant to launch a consumer product and get it into st...
View full detailsOccupational Therapy: A Guide for Prospective Students, Consumers, and Advocates
Franklin Stein
Paperback
• Author(s): Franklin Stein • Publisher: Taylor & Francis • Publisher Imprint: Slack • BISAC: Allied Health Services - Physical TherapyA helpful resource that explains occupational therapy for students, clients, families, school counselors, a...
View full detailsBrandWashed: Why the Shopper Matters More Than What You're Selling
Sarah A. O'Leary
Paperback
• Author(s): Sarah A. O'Leary • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - GeneralThe marketing and advertising arena has been brandwashed. All too ...
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