Search results for “[Subject: marketing-general]”

• Author(s): Margarita Isoraite • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl libro sul marketing descrive la definizione di marketing, la ricerca di mercato e le nozioni di base sul comporta...

• Author(s): Peter Runia | Frank Wahl | Olaf Geyer • Publisher: de Gruyter Oldenbourg • Publisher Imprint: de Gruyter Oldenbourg • BISAC: Marketing - General Praxisorientiert, klar strukturiert und eing�ngig vermittelt das bew�hrte Lehrbuch wesen...

• Author(s): Margarita Isoraite • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralKsiążka poświęcona marketingowi opisuje definicję marketingu, badania marketingowe oraz podstawy zacho...

• Author(s): Paul Reynolds • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralAre you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is t...

• Author(s): Sylvester Bob Hadji • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralMarketing is a relevant module or discipline that is studied all over the world as it e...

• Author(s): Brian Sheehan • Publisher: Bloomsbury • Publisher Imprint: AVA • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book Understanding how to create marketing programmes is one thing. Understanding how to take leaders...

• Author(s): Tony Proctor • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - General Fully updated and revised to include the latest case studies and examples from a broad range of...

• Author(s): Mark N. Clemente • Publisher: Clementebooks • Publisher Imprint: Clementebooks • BISAC: Marketing - GeneralA combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of...

• Author(s): Ankur Gupta • Publisher: Clanrye International • Publisher Imprint: Clanrye International • BISAC: Marketing - GeneralThis textbook attempts to understand the multiple branches that fall under the discipline of marketing and how such...

• Author(s): Colin Gilligan | Robin Lowe • Publisher: CRC Press • Publisher Imprint: CRC Press • BISAC: GeneralThis book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which ea...

• Author(s): Jim • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - GeneralThe Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their ...

• Author(s): Jaden Thompson • Publisher: Larsen and Keller Education • Publisher Imprint: Larsen and Keller Education • BISAC: Marketing - GeneralMarketing as a field is the fastest growing profession in the world and a most important one too. It...

• Author(s): Barton Weitz • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Marketing - General'The Handbook of Marketing is different... that Barton Weitz and Robin Wensley are its editors should suggest someth...

• Author(s): Benedict Hunt • Publisher: MIXIUK • Publisher Imprint: MIXIUK • Subject: Business Management • BISAC: Marketing - GeneralMarketing management has gained immense significance with the creation of new target markets due to globalizatio...

• Author(s): Dolores Brown • Publisher: States Academic Press • Publisher Imprint: States Academic Press • BISAC: Marketing - GeneralThe term marketing refers to the processes that communicate, deliver and exchange offerings that have value for c...

• Author(s): Jacqueline Bishop • Publisher: Liverpool Academic Press • Publisher Imprint: Liverpool Academic Press • BISAC: Marketing - GeneralEffective Marketing discusses the essential features of marketing in a clear, concise, and logical mann...

• Author(s): Barton a. Weitz • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Reference - GeneralThe Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, an...

• Author(s): Andrew Corcoran • Publisher: Bloomsbury Academic • Publisher Imprint: Bloomsbury Academic • BISAC: Marketing - GeneralThis concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the c...

• Author(s): Haley Young • Publisher: States Academic Press • Publisher Imprint: States Academic Press • BISAC: Marketing - GeneralA marketing strategy refers to a business' avenue for capturing prospective consumer base and turning them into cus...

• Author(s): Moore Karl | Niketh Pareek | Marie Parent • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals...

• Author(s): Kenneth E. Clow | Robert E Stevens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralConcise Encyclopedia of Professional Services Marketing provides readers w...

• Author(s): Al Ries • Publisher: McGraw Hill • Publisher Imprint: McGrawHill • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverYou've got your hands on one of the greatest marketing manuals ever written--the classic t...

• Author(s): Egan • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralMarketing Communications is a highly popular textbook which introduces students to the different ma...

• Author(s): Marjolein Visser | Berend Sikkenga | Mike Berry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralDigital Marketing Fundamentals is the first fully-fledged tex...

• Author(s): Diane M. Phillips • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralMarketing Strategy & Management provides students with a thorough step-by-step exp...

• Author(s): Dan S. Kennedy • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Marketing - GeneralThe ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from m...

• Author(s): Jim • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - GeneralThis is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book cove...

• Author(s): Al Marshall • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Economics • BISAC: GeneralAn exciting new textbook which introduces you to the essential elements of market research such as problem identif...

• Author(s): Veny Ari Sejati • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, Unive...

• Author(s): Jochen Wirtz • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing ...

• Author(s): William John Shultz | Edward M. Mazze • Publisher: Literary Licensing, LLC • Publisher Imprint: Literary Licensing, LLC • BISAC: GeneralMarketing In Action: Readings by William John Shultz is a comprehensive collection of essays and ...

• Author(s): Eric Davies • Publisher: John Murray Business • Publisher Imprint: John Murray Business • BISAC: Marketing - GeneralA SHORT COURSE IN MARKETING BASICS. 7 Lessons in Marketing is a quick course in the skills of successful marketing, g...

• Author(s): Margarita Isoraite • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Marketingbuch beschreibt die Definition von Marketing, Marktforschung und Grundlagen des Verbraucherverhalte...

• Author(s): Jonathan Sutherland • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Business Management • BISAC: Reference - GeneralKey Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphab...

• Author(s): Frank Quix | van der Kind Rob • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralIn today's turbulent business environment, maintaining and optimizing retail st...

• Author(s): Paula Silva Santos • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Marketing - GeneralThis book is designed to assist a...