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Products
The Consumer Action Handbook 2016
United States General Services Administr
Paperback
• Author(s): United States General Services Administr • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Personal Finance - Money ManagementA low-cost edition of The ...
View full detailsHealth Care Choices for Today's Consumer: Families Foundation USA Guide to Quality and Cost
Marc S. Miller
Paperback
• Author(s): Marc S. Miller • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Health Care IssuesFrom the Back Cover""Admirable . . . clearly written, well organized . . . easy and helpful."" --Washington Post""This is the surefire guide to m...
View full detailsHealth Care Choices for Today's Consumer: Families Foundation USA Guide to Quality and Cost
Marc S. Miller
Hardcover
• Author(s): Marc S. Miller • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Health Care IssuesFrom the Back Cover""Admirable . . . clearly written, well organized . . . easy and helpful."" --Washington Post""This is the surefire guide to m...
View full detailsWhat Consumers Need To Know About Mortgages: A Guide About What Really Happens From A Mortgage Insider
Dan Melson
Paperback
• Author(s): Dan Melson • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer GuidesThe cold hard fact is that most people never pay off their mortgage. Most pe...
View full detailsMedical Handbook: A Consumer Guide for Navigating the Medical System
Gregory G. Billy
Paperback
• Author(s): Gregory G. Billy • Publisher: Cognella Academic Publishing • Publisher Imprint: Cognella Academic Publishing • BISAC: Health Care DeliveryThe American healthcare system is vital, vibrant, and indispensable. However, it's also complex...
View full detailsWhat Consumers Need to Know About Buying Real Estate
Dan Melson
Paperback
• Author(s): Dan Melson • Publisher: Dan Melson • Publisher Imprint: Dan Melson • BISAC: Consumer GuidesA nuts and bolts guide from the author of a popular consumer website that explains real estate in a logical fashion, laying bare common fallac...
View full detailsMedical Care System: The Consumer's Guide to Medical Care
Mum Kasal
Hardcover
• Author(s): Mum Kasal • Publisher: Vantage • Publisher Imprint: Vantage • Subject: Medical, Nursing and Health Sciences
Consumer Behaviour 3rd Edition
Szmigin
Paperback
• Author(s): Szmigin • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: General
Consumer Economics: Issues and Behaviors
Elizabeth B. Goldsmith
Hardcover
• Author(s): Elizabeth B. Goldsmith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralFrom artificial intelligence to identity theft, from what we once thought of as unshakeable institutions to i...
View full detailsConsumer-Led Food Product Development
Hal MacFie
Hardcover
• Author(s): Hal MacFie • Publisher: Woodhead Publishing • Publisher Imprint: Woodhead Publishing • BISAC: Food Science - GeneralConsumer acceptance is the key to successful food products. It is vital, therefore, that product development strategi...
View full detailsThe Product Manager's Guide to Pricing
W. Brian Wanless
Paperback
• Author(s): W. Brian Wanless • Publisher: Booksurge Publishing • Publisher Imprint: Booksurge Publishing • BISAC: Marketing - GeneralThe Product Manager's Guide to Pricing focuses on pricing strategies and tactics for consumer products and servi...
View full detailsConsumer Bankruptcy: The Complete Guide to Chapter 7 and Chapter 13 Personal Bankruptcy
Henry J. Sommer
Paperback
• Author(s): Henry J. Sommer • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Personal Finance - GeneralFrom the Back CoverMaximize your bankruptcy filing benefits. If you have to file a personal bankruptcy case, you can find the accessible...
View full detailsConsumer Bankruptcy: The Complete Guide to Chapter 7 and Chapter 13 Personal Bankruptcy
Henry J. Sommer
Hardcover
• Author(s): Henry J. Sommer • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Civil ProcedureMaximize your bankruptcy filing benefits. If you have to file a personal bankruptcy case, you can find the accessible, authoritative guidance you'l...
View full detailsStop Buying Health Plans and Start Buying Health Insurance!: An Easy-To-Understand Guide to the How and Why of Consumer Directed Healthcare (Hsas, Hra
Jeffrey Ingalls
Paperback
• Author(s): Jeffrey Ingalls • Publisher: iUniverse • Publisher Imprint: iUniverse • BISAC: Insurance - HealthWe are all excellent consumers. We collectively have no problem clearly identifying what we want, how we want it and when the price is r...
View full detailsNutrition and Health: Web Resource Guide for Consumers, Healthcare Providers, Patients and Physicians
Eugene A. DeFelice
Hardcover
• Author(s): Eugene A. DeFelice • Publisher: iUniverse • Publisher Imprint: iUniverse • BISAC: Diet & Nutrition - NutritionNutrition and Health: Web Resource Guide for Consumers, Healthcare Providers, Patients and Physicians by Eugene A. DeFe...
View full detailsThe Platformisation of Consumer Culture: A Digital Methods Guide
Alessandro Caliandro, Alessandro Gandini, Lucia Bainotti
Hardcover
• Author(s): Alessandro Caliandro | Alessandro Gandini | Lucia Bainotti • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Internet - GeneralThis book offers a unique methodological guide for social and marketing scholars interested i...
View full detailsDigital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel Mogaji
Paperback
• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...
View full detailsConsumer Behaviour
Zubin Sethna, Jim Blythe
Paperback
• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...
View full detailsUnderstanding the Consumer
Isabelle Szmigin
Paperback
• Author(s): Isabelle Szmigin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management
Rethink Consumption: How to Take Back Control of Your Consumer Behavior
Oliver Hoffmann
Paperback
• Author(s): Oliver Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Psychotherapy - Counseling
Modern Jeweler's Consumer Guide to Colored Gemstones
David Federman
Paperback
• Author(s): David Federman • Publisher: Springer • Publisher Imprint: Springer • BISAC: Natural ResourcesSince early 1989, a gem dealer I've known for years has been calling me every few weeks to brief me on mounting mayhem in Colombia's lucrati...
View full detailsThe Cambridge Handbook of AI and Consumer Law
Larry A. Dimatteo, Cristina Poncibó, Geraint Howells
Hardcover
• Author(s): Larry A. Dimatteo | Cristina Poncibó | Geraint Howells • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: MilitaryA first of its kind book with a breadth of coverage on the relationship b...
View full detailsComparison-Shopping Services and Agent Designs
Yun Wan
Hardcover
• Author(s): Yun Wan • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Consumer GuidesPopular among online shoppers, comparison-shopping provides a new sales channel for small to medium enterpr...
View full detailsA Primer on Consumer Behavior: A Guide for Managers
David W. Stewart
Paperback
• Author(s): David W. Stewart • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Economics - MacroeconomicsAt its most fundamental level, marketing is about influencing the decision making and behavior of custo...
View full detailsThe Mathematics of Work: Consumer Math
Steck-Vaughn Company
Paperback
• Author(s): Steck-Vaughn Company • Publisher: Steck-Vaughn • Publisher Imprint: Steck-Vaughn • BISAC: Teaching - Subjects - Mathematics
Entrepreneurial Valuation: An Entrepreneur's Guide to Getting Into the Minds of Customers
Paperback
• Publisher: de Gruyter • Publisher Imprint: de Gruyter • BISAC: EntrepreneurshipValue is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficultie...
View full detailsStated Choice Methods: Analysis and Applications
Jordan J. Louviere, Joffre D. Swait, David A. Hensher
Paperback
• Author(s): Jordan J. Louviere | Joffre D. Swait | David A. Hensher • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Marketing - ResearchUnderstanding and predicting the behavior of decision makers...
View full detailsKuferverhalten
Axel Bnsch
Hardcover
• Author(s): Axel Bnsch • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Management - GeneralDieses für das Marketing grundlegende Lehrbuch behandelt neben dem Konsumentenverhalten auch das Verhalten gewerblicher Käu...
View full detailsCredit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior
S. Finlay
Hardcover
• Author(s): S. Finlay • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Banks & BankingA guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and ...
View full detailsThe Consumer Insights Revolution: Transforming Market Research for Competitive Advantage
Steve Phillips, Ryan Barry, Stephan Gans
Hardcover
• Author(s): Steve Phillips | Ryan Barry | Stephan Gans • Publisher: Rethink Press • Publisher Imprint: Rethink Press • BISAC: Marketing - ResearchDiscover the secrets behind PepsiCo and Zappi's transformation of PepsiCo's consumer insights funct...
View full detailsClimate Change for Dummies
Consumer Dummies
Paperback
• Author(s): Consumer Dummies • Publisher: For Dummies • Publisher Imprint: For Dummies • BISAC: Global Warming & Climate ChangeGet clear about why climate change is so complicated and discover how you can help reverse it More and more freque...
View full detailsThe Mr. Gadget(R) Consumer Tech Guide - Volume One: Electronics, Gadgetry & Technology: The One and Only Mr. Gadget Reveals What to Buy and Why to Buy
Steve Kruschen
Paperback
• Author(s): Steve Kruschen • Publisher: Cfbp Bestsellers • Publisher Imprint: Cfbp Bestsellers • BISAC: Consumer GuidesAre you confused about consumer electronics, gadgetry and technology? Steve Kruschen, the one and only Mr. Gadget, reveals wha...
View full detailsMarkenwahrnehmung am Point-of-Sale: Konzeption, Durchführung und Auswertung einer Verbraucherbefragung für eine mittelständische Brauerei
Daniel R. Schmutzer
Paperback
• Author(s): Daniel R. Schmutzer • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralDer zentrale Themenkomplex dieser Studie ist die Konzeption und Durchführung einer Kundenbefragung in Getränkemärkten...
View full detailsUsing Behavioral Science in Marketing: Understand Your Customers to Drive Action and Loyalty
Nancy Harhut
Paperback
• Author(s): Nancy Harhut • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralWINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Si...
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The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences
The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences
Alexander Chernev
Hardcover
• Author(s): Alexander Chernev • Publisher: Cerebellum Press • Publisher Imprint: Cerebellum Press • BISAC: Consumer Behavior - GeneralCreating impactful customer experiences is at the core of a company's business model. However, the principles b...
View full detailsThe Routledge Companion To Advertising And Promotional Culture
Matthew P. McAllister
Hardcover
• Author(s): Matthew P. McAllister • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Media StudiesThe Routledge Companion to Advertising and Promotional Culture provides ...
View full details