• ISBN13: 9788126911646
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: April 24, 2025
• Pages: 432
• Original Price: INR 695.0
• Language: English
• Edition: N/A
• Item Weight: 450 grams
• BISAC Subject(s): N/A

Branding in the Digital Age: A Comprehensive Guide for Building and Managing Brands Online is your essential roadmap to navigating the ever-evolving digital landscape. This book explores how revolutionary digital technologies—such as social media, artificial intelligence and data analytics—are reshaping how brands communicate, engage and connect with their audiences.

Packed with actionable insights, this comprehensive guide provides strategies and frameworks that successful brands use to build strong online identities and foster meaningful relationships. Through in-depth case studies of industry leaders and analyses of emerging trends, it empowers readers to stay ahead in the competitive digital marketplace.

Whether you're an experienced marketer, a business owner or a student of branding and digital marketing, this book equips you with the tools and knowledge to effectively manage brands online. Learn how to create impactful strategies, enhance brand loyalty and drive sustainable growth in a rapidly changing digital era where adaptability is essential.

Dr Gaurav Sood, is the Founder and Chief Evangelist of HYPE Brand Consultancy, Professor of Marketing, consultant, researcher, educator, speaker, columnist and author with over three decades of experience in building strong brands. He is the author of best-selling books: Digital Marketing and Advertising (2024),Fake News: Spot It, Stop It (2023) and Troll-Proof Branding in the Age of Doppelgänger (2022).

Learn more at www.gauravsood.in

• Book Endorsements iii
• Preface vii
• 1. Digital Brands and Branding 1
• 2. Why Should Brands Go Digital? 51
• 3. Branding to the Digital Native 93
• 4. Building Digital Brand 137
• 5. The Power of Listening in the Digital Age 177
• 6. Digital Brands Social Network 213
• 7. Digital Bazaar—The Brand E-commerce Story 253
• 8. Digital Brand Measurement 289
• 9. Digital Brand Doppelgänger 339
• 10. The Future of Digital Branding 381
• References 413