• ISBN13: 9788126911974
• Binding: Paperback
• Subject: English Literature
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: March 29, 2025
• Pages: 563
• Original Price: INR 795.0
• Language: English
• Edition: Third Edition
• Item Weight: 600 grams
• BISAC Subject(s): N/A

"This book critically examines directed social change theory and practice while presenting a conceptual framework of development communication to address inequality and injustice in contemporary contexts."

Communication for Development: Theory and Practice for Empowerment and Social Justice, Third Edition features comprehensive updates and revisions, incorporating the latest research and practices in media and communication for development. It examines empowerment and social justice for individuals and communities worldwide within the context of globalization. The book traces the history of development communication, offering a balanced analysis of various approaches and their proponents. It also introduces a new chapter presenting the authors' framework, emphasizing empowerment and social justice as key objectives for development communication in the 21st century. This book reinforces the legacy of its earlier editions, namely, Communication for Development in the Third World (1991 and 2001), as a crucial resource for development communication courses globally.

Srinivas R. Melkote is an Emeritus Professor at the School of Media and Communication, Bowling Green State University, USA.

H. Leslie Steeves is a Professor and Senior Associate Dean of Academic Affairs at the School of Journalism and Communication, University of Oregan, USA.

• CONTENTS
• List of Tables ix
• List of Figures xi
• List of Photographs xiii
• List of Boxes xv
• List of Abbreviations xvii
• Foreword by Late Dr Luis Ramiro Beltran Salmon xxi
• Preface xxiii

• Part I Introduction and Overview

• 1. Development Communication, Empowerment, and Social Justice in the Globalization Epoch 3
• Media and Communication 7
• Development and Directed Change 15
• Empowerment 17
• Social Justice 19
• Development Communication 21
• Third World 24
• Globalization 33
• Conclusion 36
• Organization of the Book 36
• 2. Evolution of Devcom for Development and Social Justice 40
• Evolution of the Theory and Practice of Devcom 41
• Communication and Development for Social Justice
• in the 21st Century 58
• Conclusion 74

• Part II Development Discourse, Modernization Theory, and Devcom

• 3. Modernization, Globalization, and the Dominant Development Discourse 79
• Modernization as an Economic Model 83
• Modernization as Social Evolution 87
• Modernization as Individual Change 93
• Modernization as Discourse 98
• Globalization 107
• Conclusion 120
• 4. Media and Communication in Modernization and Globalization 122
• Communication Effects Approach 123
• Mass Media and Modernization Approach 132
• Diffusion of Innovations Research 137
• Social Marketing 142
• Family Planning and HIV/AIDS Communication Campaigns 151
• Media and Communication under Globalization 159
• Conclusion 176

• Part III Critical Perspectives on Communication and Development

• 5. Deconstructing the Dominant Development Paradigm 181
• Biases of the Dominant Development Paradigm 182
• Critique of the Economic Models 187
• Sociological and Psychosocial Models Revisited 204
• Gender and Environmental Biases in Modernization Discourse 213
• Alternative Perspectives of Development and Social Change 228
• Conclusion 236
• 6. Critique of Devcom in the Dominant Paradigm 240
• Critique of Mass Media under Modernization 241
• Critique of Diffusion of Innovations Research and Practice 255
• Critical Appraisal of Campaigns in Strategic Social Change 271
• New Roles for Devcom 280
• Digital Communication Technologies for Development 287
• Conclusion 300

• Part IV Liberation Perspectives and Practices in Development

• 7. Liberation Theology and Development 305
• Religious Bias in the Dominant Development Paradigm 307
• Jewish Liberation Theology 313
• Christian Liberation Theology 314
• Islam and Liberation 317
• Gandhian Liberation Theology 319
• Buddhism and Liberation 323
• Liberation Theology and Marxism 325
• Forming Alliances 328
• Conclusion 329
• 8. Communication and Spirituality in Development 333
• Paolo Freire and Liberation Theology 334
• Base Ecclesial Community Movement in Brazil 338
• Sarvodaya Shramadana Movement in Sri Lanka 343
• Muslims’ Roles in United Nations Population Fund
• Projects in Ghana 354
• Conclusion 362

• Part V Participatory and Empowerment Paradigms for Social Justice

• 9. Participatory Paradigm in Development 369
• Participatory Strategies in Directed Social Change 370
• Participatory Communication Processes and Strategies 380
• Communication Models in Directed Change Programs 388
• Enhanced Role for Devcom 400
• Conclusion 407
• 10. Media and Communication for Empowerment 410
• Communication for Empowerment 411
• Niche for DSC Professionals in the Empowerment Model 429
• Conclusion 432
• 11. Devcom for Empowerment and Social Justice 434
• Critical Development Study 434
• Alternatives to the Neoliberal Model of Directed Change 440
• Devcom for Social Justice in Directed Change: A Conceptual Framework 455
• Conclusion 459
• Postscript 460
• Appendices 462
• Appendix A: Historical Overview of Development/Underdevelopment 462
• Appendix B: Highlights of Media, Communication, and Development Activities since World War II 464
• Bibliography 478
• Index 526
• About the Authors 536