• ISBN13: 9788126941872
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Storydea Publishing
• Publication Date: June 30, 2025
• Pages: 190
• Original Price: INR 495.0
• Language: English
• Edition: N/A
• Item Weight: 250 grams
• BISAC Subject(s): Development / Business Development, Entrepreneurship, and Mentoring & Coaching

"Why do most startups fail? How can aspiring entrepreneurs avoid the many pitfalls and boost the odds of success?

NINGATM : Your Path to Venture Success is not another boring how-to book. It is a can't-put-it-down fictional tale about Danny, his startup and the ultimately fatal mistakes made by him and his team. Danny and his mentor, Desmond, pick themselves up and try again—wiser and battle-tested—and get it right this time. If you're thinking about launching a startup, NINGATM and its insights into common causes of failure and key success factors may prove crucial to your startup's triumph."

Avner Gal, a speaker at Technion, is a serial entrepreneur and retired Israeli Navy officer with 24 years of service as an R&D engineer. With a Master's in Electrical Engineering and an MBA in Marketing, he brings 45 years of experience, including 25 years as CEO of successful ventures. He has published 40 articles, co-authored a book and holds patents.

Shlomo Maital, a professor Emeritus at Technion and a senior research fellow at the Samuel Neaman Institute for National Policy Research, has authored 20 books and 80 journal articles on innovation and entrepreneurship. In addition, he co-taught the popular Coursera course Cracking the Creativity Code, with over 60,000 enrollees.

Eliezer Shein, a graduate of UC Berkeley in Electrical Engineering & Computer Science, has 38 years of experience in high-tech, spanning design, development, manufacturing and marketing. Since 2013, he has been a senior research fellow at the Samuel Neaman Institute for National Policy Research at Technion.

• Introduction........................................................................................ ix
• Part One: NINGA™..................................................................... 1
• Chapter 1: Keep Moving Forward............................................. 3
• Chapter 2: The Founders Meet................................................... 9
• Chapter 3: Tough Road Ahead................................................... 13
• Chapter 4: Raising Money for a Medical Device Startup...... 19
• Chapter 5: Pivot: Changing the Direction of a Business........ 25
• Chapter 6: From Device to Pharma.......................................... 31
• Chapter 7: Best of Times, Worst of Times............................... 37
• Chapter 8: Inviting the Elephant to Dance.............................. 43
• Chapter 9: Give Me Your Money. Please................................. 49
• Chapter 10: Science and Technology Come Last...................... 57
• Chapter 11: FDA—Dante’s Inferno............................................. 65
• Epilogue ..................................................................................... 73
• Part Two: SniF™.......................................................................... 75
• Chapter 12: New Beginning.......................................................... 77
• Chapter 13: Noses Are Neglected: Let’s Do Them Justice....... 93
• Chapter 14: What Are the Questions?........................................ 99
• Chapter 15: Desmond’s Roadmap............................................... 111
• Chapter 16: Phoenix: Rising from the Ashes............................. 125
• Chapter 17: Meet the Team!......................................................... 133
• Chapter 18: Boards Are Not Boring............................................ 147
• Chapter 19: Looking Back, Looking Ahead............................... 155
• Chapter 20: The Sweet Fragrance of Success............................. 161
• Afterwords ..................................................................................... 167