• ISBN13: 9788126939084
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: April 2, 2024
• Pages: 400
• Original Price: INR 695.0
• Language: English
• Edition: N/A
• Item Weight: 650 grams
• BISAC Subject(s): General

An indispensable companion to UG and PG students of social sciences, this book will enable readers to identify research problems, carry out research enquiries effectively and report them systematically for further use.

Research Methods: Texts and Cases indicates the absence of a common research methodology and introduces a family of approaches that can be applied to varied research situations. Through numerous examples and extensive references to popular statistical software packages, the book will help students of the social sciences gain a thorough understanding of the research process as a whole and understand the fundamentals of data collection and analysis. Providing a wide array of research techniques, it is an invaluable resource for all young researchers.

Key Features:

• Adopts a simplified yet comprehensive approach to all major steps in the application of research methods in social sciences

• Emphasizes on SPSS and AMOS, as well as their uses through different numerical examples

• Demonstrates the application of each research method step-by-step and suggests ways to minimize computational hassles

• Includes examples from various social science fields including anthropology, history, political science and so on

Arunangshu Giri, Faculty, School of Management and Social Science, Haldia Institute of Technology, West Bengal. Debasish Biswas, Faculty, Department of Business Administration, Vidyasagar University, West Bengal.

• List of Figures, Tables and Exhibits xiii
• Foreword by Debabrata Mitra xxiii
• Preface xxv
• Acknowledgements xxvi
• About the Authors xxvii
• 1. Introduction 1
• 2. Literature Review and Data Collection 12
• 3. Sampling 26
• 4. Questionnaire Design 41
• 5. Measurement and Scaling 47
• 6. Reliability and Validity 60
• 7. Descriptive Statistics and Graphical Presentation of Data 73
• 8. Online Analytical Processing 99
• 9. Growth Rate 103
• 10. Hypothesis Testing and Normality Test 108
• 11. Correlation 119
• 12. Linear Regression Analysis 128
• 13. Multiple Regression Analysis and Structural Equation Modelling (SEM) by AMOS 138
• 14. T-tests 158
• Research Methods: Texts and Cases
• 15. Analysis of Variance (ANOVA) 167
• 16. Chi-square Test 195
• 17. Non-parametric Test 206
• 18. Factor Analysis 246
• 19. Cluster Analysis 264
• 20. Multidimensional Scaling 280
• 21. Conjoint Analysis 292
• 22. Discriminant Analysis 302
• 23. Report Writing 327
• 24. APA and MLA Referencing Style 330
• Appendix A–1
• Glossary G–1
• Bibliography B–1
• Index I–1