• ISBN13: 9788126911110
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: December 13, 2024
• Pages: 436
• Original Price: INR 695.0
• Language: English
• Edition: 487
• Item Weight: 720 grams
• BISAC Subject(s): N/A

Social Marketing in India, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, is structured around the ten-step marketing planning process. It encourages social change managers to undertake a systematic approach to behavioural change rather than only focusing on advertisements. With examples from diverse scenarios, it serves as a comprehensive resource on social marketing, particularly within the Indian context. The book explores the art and science of behavioral social marketing, highlighting its critical role in policymaking, marketing ethics and behavioural psychology.

Sameer Deshpande, Ph.D., completed his Post-Graduate Diploma in Advertising and Communications Management at Narsee Monjee Institute of Management Studies, Mumbai, and earned his Doctorate in Communication from the University of Wisconsin-Madison, USA. Currently, he is Associate Professor of Social Marketing at Griffith University, Australia. He also serves as the Editor of Social Marketing Quarterly. With over two decades of experience, he has taught extensively and published widely in academic journals, books and conferences. He has also provided expert training and consultancy to government and non-profit organizations across India, Canada, Singapore, Australia and the United States.

Nancy R. Lee, MBA, is President of Social Marketing Services, Inc., in Seattle, Washington and an Affiliate Instructor at the University of Washington. She also teaches an online Professional Certificate Course for the International Social Marketing Association on Developing a Strategic Social Marketing Plan. Nancy has authored 16 books, including 13 co-authored with Philip Kotler.