Name: Success in Marketing: Know the Mantras
Brand: Atlantic Publishers & Distributors (P) Ltd
SKU: 9788126935857
Price: 597.0 INR
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Success in Marketing: Know the Mantras

by A. Nag

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ISBN13: 9788126935857
Binding: Paperback
Subject: Business Management
Publisher: Atlantic Publishers & Distributors (P) Ltd
Publisher Imprint: Atlantic
Publication Date: April 4, 2023
Pages: 336
Original Price: INR 795.0
Language: English
Edition: N/A
Item Weight: 380 grams
BISAC Subject(s): N/A

About The Book

Many books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essentially foundation courses. Not many books are available which give more real-world practical lessons or guides for success in marketing. The present book intends to provide that. Special focus: Mantras for Success We may call this book a ‘Workbook’ or a ‘Tool-book’ or a ‘Guidebook’. The book prescribes thirty mantras for success—thirty different ways to orient, improve, and reach perfection in marketing and become a successful marketing professional expert.

About The Author

Dr. A. Nag, is a Ph.D. (Economics). He has advanced training in management. Dr. Nag served in senior management positions in corporates (MMTC, Handalco Industries. Nihon Ispat) for many years. He also worked as a senior faculty in management institutes of repute (BITS, Pilani. XLRI, IIFT (visiting), IIT, Delhi (Visiting). Dr. Nag is an accomplished marketing professional and expert. Related books by Dr. Nag: Marketing Successfully: A Professional Perspective, Macmillan India, 2011; Strategic Marketing (Second Edition), Macmillan India, 2010.

Table of Contents

Preface
Mantra 1: Revisit the Basics
Mantra 2: Know the Marketing Myths
Mantra 3: Integrate Marketing and Selling
Mantra 4: Analyse the Market
Mantra 5: Know Your Competitor
Mantra 6: Remember: Customer and CRM
Mantra 7: Know the Marketing Orientation of Your Company
Mantra 8: Follow the Marketing Laws
Mantra 9: Overcome Marketing Myopia
Mantra 10: Market the Product-Price Combination
Mantra 11: Understand the Product-Brand Interface
Mantra 12: Manage Your Brand
Mantra 13: Play the Positioning Repositioning Game
Mantra 14: Be a Smart Segmenter and Nicher
Mantra 15: Use the Right Promotional Mix
Mantra 16: Select the Right Tool
Mantra 17: Focus on Marketing Intelligence not Research
Mantra 18: Use Marketing Remix not Marketing Mix
Mantra 19: Decide: To Cannibalise or Not to Cannibalise
Mantra 20: Aim for Relative Market Share not Absolute Share
Mantra 21: Focus on the Rural Market
Mantra 22: Manage the Channels
Mantra 23: Work on the Pricing Mechanism
Mantra 24: Search for Profit
Mantra 25: Strategise for Recession Marketing
Mantra 26: Don’t Commit Marketing Sins
Mantra 27: Adopt the Right Strategy
Mantra 28: Introduce Innovations
Mantra 29: Try to Achieve SCA
Mantra 30: Learn from Companies: Success Stories
A Marketing Epilogue
Index

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