• ISBN13: 9788126938391
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: February 10, 2024
• Pages: 422
• Original Price: INR 595.0
• Language: English
• Edition: N/A
• Item Weight: 460 grams
• BISAC Subject(s): General

Unlock the essence of business with Beyond the Classroom: What They Don't Teach at Business Schools. In this insightful read, discover the invaluable lessons that extend beyond the confines of traditional business education, exploring the workings, distinctive thoughts, and unconventional practices that shape everyday business life. Highlights: • Decision Making at Corporates: Intricate ways of decision making • Informal Management: Practices, often overlooked, for effective management • Climbing the Corporate Ladder: Insights and tactics for success • Becoming a Successful Manager: Essential traits and techniques • Excellence in Management: Keys to achieving excellence • Twenty Lessons from What They Don't Teach at Business Schools: Condensed • Wisdom that encapsulates the core takeaways from the book. For Whom: The book istailored for final-year and MBA/PGDM pass-outs, working managers, business professionals, and organizational and business school libraries.

Dr. A. Nag is a distinguished professional with a Ph.D. in Economics, complemented by advanced training in management. His illustrious career spans various senior management positions in renowned companies, including MMTC, Hindalco Industries, Nihon Ispat, and others. Dr. Nag's expertise extends to academia, where he has served as a senior and visiting faculty in esteemed management institutes such as BITS Pilani, XLRI, IIFT, and IIT Delhi. As an accomplished author, Dr. Nag has made significant contributions to the field of business and management with a series of insightful books, including Strategic Marketing (2023), Success in Marketing (2023), Success in Selling: Thirty Valuable Mantras (2022), International Business: Concept, Analysis and Strategy (2021), Sales and Distribution Management (2019), Strategic Management (2013), and Marketing Successfully: A Professional Perspective (2011).

• Preface

• PART A: WHAT THEY DON’T TEACH AT BUSINESS SCHOOLS

• Section I: Corporate Management

• 1. Decision Making at Corporates
• 2. Line-Staff Relationship
• 3. Informal Management
• 4. Management by Obstruction
• 5. Managing the Boss
• 6. Climbing the Ladder
• 7. How To Be a Successful Manager
• 8. Corporate Culture and Values
• 9. Man Management
• 10. Managing Time
• 11. Leadership: Ins and Outs
• 12. Crisis Management
• 13. Many Management Styles
• 14. Excellence in Management

• Section II: Marketing

• 15. Marketing Myopia
• 16. Important Marketing Laws
• 17. Major Marketing Sins
• A Marketing Epilogue

• Section III: Selling

• 18. Why Salespeople Fail
• 19. Success in Selling

• Section IV: Entrepreneurship

• 20. Entrepreneurship and Business Success

• PART B: LESSONS FROM WHAT THEY DON’T TEACH AT BUSINESS SCHOOLS

• Twenty Lessons from What They Don’t Teach you at Business Schools

• PART C: THE EPILOGUE

• The Epilogue
• Notes and References
• Index