• ISBN13: 9788126936236
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: December 11, 2023
• Pages: 282
• Original Price: INR 595.0
• Language: English
• Edition: N/A
• Item Weight: 310 grams
• BISAC Subject(s): Strategic Planning

Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need to survive business challenges and succeed in today's dynamic and challenging economic environment. The Industry and Society 4.0 as well as the pandemic have changed the business and revenue models of many industry categories. In a fiercely competitive marketplace, innovation is the key to survival and growth. Therefore, businesses need to relentlessly pursue continuous productivity enhancement, cost management and product innovation to maintain a strategic edge over their competition. The book provides a holistic and contemporary lesson on strategic management by encompassing areas such as strategy development, new economic policies, strategies for survival, competitive advantage, growth, mergers, globalisation, innovation and portfolio management. The author also brings together numerous examples and case studies on companies such as Infosys, Reliance, Biocon and Amul to explain how organisations have faced and dealt with business and economic challenges.

Rajat Kanti Baisya is Chairman and Managing Director of Strategic Consulting Group Pvt Ltd and former Senior Professior of Marketing and Strategic Management and also Head of the Department of Management Studies at IIT Delhi. Currently, he serves as a Distinguised Visiting Professor at many reputed Indian and overseas institutions.

• List of Tables
• List of Figures
• List of Abbreviations
• Foreword by Charles Wilson
• Preface
• Acknowledgements
• Introduction
• Chapter I: Strategy Development Process
• Basic Approach
• • Why Do We Need Strategy
• • Business Environment
• • Emerging Trends
• • Future Trends
• • Strategic Management
• Basic Approach
• • Techniques for Environmental Analysis
• • Strategy Development Process
• • Strategic Planning
• • Strategic Options
• • Strategy and Tactics
• • Formulating a Winning Strategy
• • Key Success Factors
• • Chapter Summary
• Chapter II: Impact of New Economic Policy on Business
• • Survival Strategies to Counter Competition in the
• New Economy
• • Strategic Alliance
• Fallout of Liberalisation
• • Strategies to Stay Ahead in the Race
• • Chapter Summary
• Chapter III: Core Strategies for Survival
• • Generic Strategies and Industry Structure
• • Upgradation in Value Chain through Quality
• Winning Strategies for Business
• • Managing Cost Structure
• • Resorting to Cost Cutting
• • Pricing as a Strategic Tool
• • Chapter Summary
• Chapter IV: Creating Competitive Advantage
• • Offensive Strategies
• • Defensive Strategies
• • Create a Business Category You Can Own
• • Time as Competitive Advantage
• • Chapter Summary
• Chapter V: Corporate Growth Strategy
• • Corporate Growth Investment Strategy
• • Diversification through Acquisition
• • Merging to be Competitive
• • Perils of Non-related Diversification
• • Saving through the Supply Chain Management
• • Manufacturing Out-House versus In-House
• • Chapter Summary
• Chapter VI: Portfolio Management
• • Portfolio Analysis
• • Joint Ventures
• • Forging Alliances with Foreign Collaborators
• • Re-examining the Brand Premium
• • Fighting for Brand Share
• • Chapter Summary
• Chapter VII: Globalisation and New Order Organisation
• • Globalisation
• • Liberalisation
• • Investment Climate
• • Benchmarking Competition
• • Measuring Organisational Performance
• • Signals of Organisational Decay
• • Organisation Structure for Facing
• Future Challenges
• • Chapter Summary
• Contents vii
• Chapter VIII: Competitiveness
• • International Competitiveness
• • Governance Factors Impact Competitiveness
• • Competitiveness
• • Expand Geographic Boundaries for Growth
• • Chapter Summary
• Chapter IX: Managing Innovation and Creativity
• • Managing Innovation
• • Managing Information and Creativity
• • Chapter Summary
• Chapter X: Corporate Excellence
• • Managing Risk for Corporate Excellence
• • Managing an Entrepreneurial Venture
• • Organisation to Discharge Corporate
• Social Responsibility
• • Chapter Summary
• Chapter XI: Case Studies
• • Introduction
• Case I: Infosys Technologies Limited
• Case II: Anand Milk Union Ltd (AMUL)
• Case III: Reliance Industries Limited
• Case IV: Biocon Industries Limited
• Case V: Rasna Limited
• Appendices
• Appendix–I: McKinsey’s Economic Reform Route for India
• Appendix–II: Global Competitiveness Index 2008–09
• Glossary
• Bibliography
• Index
• About the Author