Atlantic New Arrivals

• Author(s): Debashis Sarkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOperational excellence is an attainable destination. In the post-COVID world, operational excellence has taken center stage as business...

• Author(s): Nanigopal Chakrabarti | Dr. Sisir Kumar Chatterjee | Dr. Sanmita Ghosh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThomas Hardy’s The Mayor of Casterbridge: A Readers’ Companion includes a thoroug...

• Author(s): Farooq Wani | Farooq Wani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsThe Changing Colours of the Chinar by Farooq Wani delves into the evolving landscape of Kashmir, offering a comprehe...

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBranding in the Digital Age: A Comprehensive Guide for Building and Managing Brands Online is your essential roadmap to navigating the ever...

• Author(s): Kalinga Seneviratne • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismGlobal News Media: Countering Western Hegemony in International News explores the bias and disinformation in W...

• Author(s): Mohammad Yasin | Mohammad Yasin • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryWritten by the renowned Dr Mohammad Yasin and edited by Madhavi Yasin, Islam in India: A Reading in History is a compelling collect...

• Author(s): Edward Thompson | G.T. Garratt • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryHistory of British Rule in India offers a comprehensive account of British colonial rule, tracing its evolution through significant ...

• Author(s): Edward Thompson | G.T. Garratt • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryHistory of British Rule in India offers a comprehensive account of British colonial rule, tracing its evolution through significant ...

• Author(s): Srinivas R. Melkote | H. Leslie Steeves • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and Journalism"This book critically examines directed social change theory and practice while presenting...

• Author(s): Katar Singh | Anil Shishodia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Economicsयह भारत में ग्रामीण विकास और प्रबंधन के क्षेत्र में विभिन्न नीतियों, रणनीतियों और कार्यक्रमों के बारे में संशोधित एवं नवीनतम जानकारी...

• Author(s): Sujata Parashar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & Psychologyसिंगल पेरेंटिंग की चुनौतियाँ और लाभ क्या हैं? सिंगल पेरेंटिंग माता-पिता और बच्चे को कैसे प्रभावित करती है? सिंगल पेरेंटिंग की कु...

• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is not a standard book on management. It does not attempt to take the reader through the process of planning, forecasting, organisin...

• Author(s): Pawan Kumar Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Religion and PhilosophyDialogue with Upanishads: For A Meaningful Life offers an engaging and accessible introduction to the timeless wisdom of the Upan...

• Author(s): Hari Kishan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and StatisticsComplex Analysis offers a thorough exploration of the concepts and applications of complex analysis. It provides a comprehensive und...

• Author(s): Kuldeep Singh | Ramesh Soundararajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPredict which high performers are at risk of leaving 6 months before they walk out the door? Merge external data w...

• Author(s): S.P.K. Jena • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyBehaviour Therapy is based on the application of principles of learning to change human behaviour. In the last two decades, it has g...

• Author(s): Shivani Jaggi Guleria • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureFundamentals of Plant Biochemistry and Biotechnology dissects the basics of biochemistry and biotechnology in 12 incisive...

• Author(s): Mohammad Ibrahim Mir • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and StatisticsExplore the Fascinating World of Complex Analysis Complex Analysis: An Introduction is a thoughtfully crafted resource for...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManager to CEO is an indispensable resource for aspiring professionals trying to pave their way in the corporate environment. The book of...

• Author(s): Micke Darmell | Kapil Rampal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe promise of a connected world... The lure of information on your fingertips... The trappings of a global citizen… The c...

• Author(s): Jagdeep Kapoor • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThrough this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that markets don't decline, they shift. 9 Brand...

• Author(s): B.Z. Khasru • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsIn this compelling book titled Hasina, Yunus and The United States: The Power Struggle for Bangladesh, B. Z. Khasru uncovers the f...

• Author(s): R.C. Bhatia/K. Natesa Priya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management

• Author(s): Jagdeep Yashpal Kapoor • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-orie...

• Author(s): Kumar Alok • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyThis book provides an analytical view of the successes and challenges encountered while creating the fast expanding rural sanitation ...

• Author(s): K.N. Chitnis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryThe Nawabs of Savanur presents a compelling exploration of the political, administrative, socio-economic and religious history of North Karnataka, foc...

• Author(s): Bijender Singh | Anurag Ambasta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe concept of 'diaspora' has garnered unprecedented fascination with the substantial surge in migration that has taken ...

• Author(s): S.P.K. Jena • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyDespite their average or even above-average intelligence and conventional classroom experience, a large number of children suffer fr...

• Author(s): Shailja Sharma | Nimit Chowdhary • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism a...

• Author(s): Hari Kishan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and Statistics

• Author(s): Mukesh Kumar Chaubey • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureFundamentals of Genetics is a comprehensive guide spanning from Pre-Mendelian concepts to cutting-edge research around gen...

• Author(s): Prof. Dr. Ravi Prakash Yadav | Dr. Nishit Ranjan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and Anthropology21वीं सदी की सबसे गंभीर समस्या रोजगार संकट है, जो वैश्विक स्तर पर सभी देशों को प्रभावित कर रहा ...

• Author(s): Jane George • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Medical, Nursing and Health SciencesNeuropsychologists are trained to assess Alzheimer’s disease and make differential diagnosis, especially differentiating b...

• Author(s): Srachna Sachdeva • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and Journalismप्रस्तुत पुस्तक संचार माध्यमः तब और अब - उपयोग, प्रभाव और बदलता परिदृश्य, संचार के विभन्न साधनों और उनके प्रभावों...

• Author(s): Tadd Graham Fernee | Stanislav Georgiev Bogdanov • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryReceding Temporal Horizon analyses Eastern Europe's societies, histories and traditions, too frequently reduced to...

• Author(s): Ganesh Chella | Archana Edward Madhavan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCoaching promises a leader-development intervention, but turning that promise into tangible results can be chal...

• Author(s): Bheemaiah Krishnan Ravi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsModern Media, Elections and Democracy studies the functions of media in a democracy, with a particular focus on electi...

• Author(s): Amit Jha • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryTraditional Knowledge Systems or Indigenous Knowledge Systems are a body of knowledge, which is very ancient and deep rooted. They have their origins in t...

• Author(s): M.K. Bhatnagar | M. Rajeshwar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureMulk Raj Anand is widely recognised as one of the most prominent English novelists in India. Translated into many language...

• Author(s): G. Ranjit Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Religion and PhilosophySwami Vivekananda, born Narendranath Datta to the illustrious Vishwanath Datta and Bhuvaneshwari Devi, was an influential Hindu mo...

• Author(s): Asha Bhandarker | Subrat Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyA director with the Midas touch. A Padma Shri awardee. An eminent board member. A legendary Guru. A man who strod...

• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIncreasing disruption, diminishing returns and demanding customers require business leaders to create more value, remain relevant and st...

• Author(s): Ram Puniyani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsSomewhere, a bomb explodes. Lives are lost, and faith is questioned.Some call it terrorism; some call it a struggle for freedom, ...

• Author(s): Ganesh Chella • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book is a collection of 25 inspiring stories about the unique and personal developmental journeys of 25 senior leaders towards the c...

• Author(s): Dr. Praveenkumar Mellalli • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsAn indispensable companion to grasp the fundamentals of Indian Constitution, maintenance of professional ethics and ...

• Author(s): Bani Dayal Dhir • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English Literature

• Author(s): Krishnamurthy Srinivasan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and Anthropologyजनसंख्या का मुद्दा किसी भी देश की राजनीति और विकास के लिए चिंता का प्रमुख विषय है। विशेष रूप से भारत में विभिन्न धर्मों...

• Author(s): Mini Chandran • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe Writer, the Reader and the State: Literary Censorship in India offers a comprehensive account of the censorship of literature in India...

• Author(s): Dinesh K. Srivastava | U. Sankar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDevelopment and Public Finance is a commemorative volume on late Dr. Raja J. Chelliah, one of the foremost Public Fina...

• Author(s): Nilanjan Banik • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsUsing theories in macroeconomics and extensive data, this book focuses on India’s developmental experience, highlighting recent trends in the eco...

• Author(s): Yashwant Sinha | Vinay K. Srivastava • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndirect taxes, first introduced in India in 1944, were used in the form of excise duty on Indian products as a protective m...

• Author(s): Robyn Andrews • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyCalcutta has one of the largest Anglo-Indian populations in the world. This is a community with members who occupy a wide range of...

• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementTotal Customer Value Management: Transforming Business Thinking, a follow-up to the author’s best-selling book Customer Value Investment...

• Author(s): M. Mahadeva • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndia is undoubtedly urbanising, especially since 1991. However, many urban families are facing housing poverty and struggling to access safe drinkin...

• Author(s): Steve Derne • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyIDENTIFIES THE NATURE OF WELL-BEING THROUGH ANALYSIS OF IN-DEPTH INTERVIEWS WITH INDIANS ON WHAT GOOD LIFE MEANS TO THEM This book e...

• Author(s): K.N. Chitnis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryMedieval Indian History highlights the prominent trends in the thought and institutions of medieval India by exploring not only the North Indian trend...

• Author(s): Jonathan D. James • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Religion and PhilosophyA detailed overview of how migration of Christians from the South enriches the North A Moving Faith captures the dynamic shift of...

• Author(s): Rabindranath Tagore | Introduction by Mohit K. Ray • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe English Writings of Rabindranath Tagore – Volume 7 is a thought-provoking collection of Tagore's ...

• Author(s): Rabindranath Tagore | Introduction by Mohit K. Ray • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe English Writings of Rabindranath Tagore – Volume 8 presents a compelling collection of Tagore's o...