Atlantic New Arrivals

• Author(s): Shubhasish Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhen you can use your wallet to watch a film or buy a pair of slippers, why choose a book on cryptocurrency? Pay close attention to the...

• Author(s): Chetan Walia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWas it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Ter...

• Author(s): Sharad Sarin • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementStrategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands. “Glob...

• Author(s): Banamali Mohanty | Santa Misra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyThis book presents the major statistical concepts, methods and designs, and their analyses in simple, easily acce...

• Author(s): Abhijit Kundu | Nupurnima Yadav • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyThis new textbook traces the evolution and development of sociology as a field of study in India and enumertes t...

• Author(s): Francis P. Barclay | N.Boobalakrishnan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismSocial media is acutely prone to misuse—thanks to its independent and undisciplined nature—...

• Author(s): R. C. Jiloha • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologySexual harassment is commonly regarded as a criminal offence that needs to be dealt with sternly using both disciplinary and legal ...

• Author(s): Ajay Gudavarthy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsSecularism is a tenet that is fundamental to Indian democracy and enshrined in the Constitution. However, its practice has bee...

• Author(s): Dinesh Kumar | Punam Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWith 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of Ind...

• Author(s): Neera Chandhoke • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsHow can people who speak different languages, worship different gods and subscribe to different conceptions of the good live t...

• Author(s): Rakesh Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Computer Science and Information TechnologyThe past was glorious. A future disrupted by technology is almost here. But India still awaits its technology-ba...

• Author(s): Meha Dixit • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsIs there an ‘ordinary’ life beyond violence in conflict-ridden areas such as Afghanistan, the Kashmir Valley, and parts of Middle Ea...

• Author(s): Krishnamurthy Srinivasan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsA major concern for any country’s polity and development, the issue of population has always been particularly proble...

• Author(s): Sunil Unny Guptan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMentors are magical people. They can potentially transform ordinary folks into amazing _x005F_x0003_icons of achievement. This book...

• Author(s): Rasheed Ahmed Khan | Ali Hasan | Ravinder Kumar Anand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EngineeringMechanical Engineering is an engineering discipline that involves the application of principles of Physic...

• Author(s): Aravind Ganachari • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryIndians in the First World War: The Missing Links is the first authoritative and complete academic account of the Indian participation in the Fir...

• Author(s): Mohit K. Ray • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English Literature“Out of evil cometh good.” One of the important consequences of colonialism in India is the birth of Indian English literature. The process...

• Author(s): S.D. Muni | Rahul Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsIndia’s Eastward Engagement: From Antiquity to Act East Policy presents India’s engagement with its extended eastern ...

• Author(s): N. Jayapalan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsHuman Rights are of universal importance. Human Rights has become a thought-provoking subject and also a challenge all over the w...

• Author(s): Seema Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWondering what makes digital entrepreneurs tick? Want to know how to make money without leaving the comfort of your home? No matter what...

• Author(s): Soni Agrawal | Roma Puri • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementHR’s strategic role in an organization can help save the planet while driving profits for the company! Do organizations see s...

• Author(s): Ujjwala Kakarla | Leena Pundir Agarwal | Tanu Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureA lucid, comprehensive yet compact text focusing on core language skills in English, including vocab...

• Author(s): Nikhil Chandra Shil | Bhagaban Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book discusses the concepts of financial management by using real-life corporate strategies to help understand...

• Author(s): Anandi P. Sahu | Sid Mittra | Shailendra Kumar Rai • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn all-encompassing companion to understanding the nuances of the financial planning process. This ...

• Author(s): J. V. M. Sarma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsFederal fiscal management, in particular the sharing and distribution of financial and economic powers among different layers of a government, has...

• Author(s): Sraban Mukherjee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOrganizations throughout the world invest heavily in their employees to enhance their capabilities, manage their growth and build comp...

• Author(s): Vishwanath S. R. • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book examines financial decision-making by firms and discusses how these decisions can create value for the shareholders. Woven ...

• Author(s): Hari Kishan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and StatisticsCalculus is a branch of mathematics that deals with limits and the differentiation and integration of functions of one or more varia...

• Author(s): K. Rajagopalachar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsBusiness Economics covers the syllabi of B.Com. (First Year) of Indian universities and a part of the syllabi of C.A., L.L.B., and I.C.W.A. The...

• Author(s): Hedwig Lewis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA command over body language has become an indispensable skill in today’s world. It serves as the X-factor that enhances the personalities...

• Author(s): Tanushree Ghosh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and Anthropology#MeToo, since its inception, has been a sensation. But did the movement die an inconsequential death? Contrary to popular belief...

• Author(s): I. Victoria Susan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyAutism is a disorder of neural development characterized by impaired social interaction and communication, and by restricted a...

• Author(s): Ipsita Chatterjee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsThe Alt-right movement has gained prominence in recent years after distinguishing itself from traditional conservatism and m...

• Author(s): Amitabh Mishra | Ashish Ranjan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn order for successful business transformation to occur, there’s an inner transformation that must happen. The innumera...

• Author(s): Suhas Shetgovekar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThis textbook will help students of psychology and related disciplines understand the fundamentals of social psychology and i...

• Author(s): S.K. Pant | Rukmani Devi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyManagement Education: Relevance in the 21st Century explores a crucial issue facing our nation. The liberalization of t...

• Author(s): Aysha Viwamohan | Vimal Mohan John • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismFor those who think, read, teach and write about Bollywood! They are the ‘stars’ who sit behind...

• Author(s): Compiled by K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: General BooksThis revised and enlarged edition of the Directory of Publishers and Booksellers in India contains much larger number of addresses of ...

• Author(s): Jonathan D. James • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMcDonaldisation, Masala McGospel and Om Economics looks at religion in a transnational and global context and presents a systematic account of ...

• Author(s): Hedwig Lewis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementबॉडी लैंग्वेज में निपुणता, आज की दुनिया में एक महत्वपूर्ण कौशल है। यह वह छिपा कारक है जो कार्यकारियों, परिचयदाताओं, राजनीतिज्ञों, मशहूर हस...

• Author(s): Arjun Ghosh | G.P. Deshpande • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryA History of The Jana Natya Manch chronicles the birth and growth of the Jana Natya Manch (Janam), a Delhi-based radical theater group...

• Author(s): Ram Nath Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyAdvanced applied psychology is the most important branch of psychology encompassing applications of psychological knowledge in a...

• Author(s): Ram Nath Sharma | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyWritten in simple language, with examples drawn from Indian life, presenting authentic material with latest dat...

• Author(s): Rumki Basu | Sanghmitra S. Acharya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Health, Physical Fitness and YogaCompiled from select essays presented at the two-day conference on Health Policy in India by the Centr...

• Author(s): VK Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Music, Theatre & FilmsMalayalam cinema, celebrated for its outstanding accolades at the annual National Film Festivals, has carved a remarkable niche in th...

• Author(s): R.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureMan's so abrupt a transformation into a self-seeking individualist and the rejection of the Ptolemaic world picture of 1452 and all the Chri...

• Author(s): Govind Bhattacharjee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Physics and AstronomyThe effort to understand and explain the universe has always been one of the greatest intellectual challenges to mankind since t...

• Author(s): S. Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyAppraisal of Teachers' Performance is a comprehensive guide that delves into the nuanced realm of teachers’ performance appraisal in bo...

• Author(s): Barnita Bagchi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsThis volume brings together articles on utopia and dystopia in a breadth of disciplines-history, literature, gender studies, po...

• Author(s): Kanwarjit Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Religion and PhilosophyRecent developments in Punjab have thrust the Sikhs and their political framework into the spotlight, prompting a re-examination of...

• Author(s): Nikhilesh Dhar | Asim Kumar Betal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureHighlighting the voices that have shaped the trajectory of Indian English poetry, Remapping the Canon: A Journey Acros...

• Author(s): V. Kumaraswamy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsFor India’s economic reform policies to succeed, its programmes should be firmly anchored in the reality of the social and micro-institutional con...

• Author(s): Ranabir Samaddar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsMost writings on the theme of the nation confine themselves to discussions of ideology and thoughts on nationalism, leaving o...

• Author(s): Harsh Bhasin • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EngineeringDemystifying the Theory of Computation: Principles and Applications is a comprehensive guide that explores both the fundamental concepts and advan...

• Author(s): Kartikeyan V. • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyWith a compelling foreword by T.M. Krishna Have you ever felt the pressure to conform, to be the “Good Boy” who always does the r...

• Author(s): Sameer Deshpande | Nancy R. Lee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSocial Marketing in India, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: I...

• Author(s): Shlomo Maital | D.V.R. Seshadri • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementGlobal Risk / Global Opportunity provides business leaders, managers and consultants with tools that help strategize t...

• Author(s): Nancy Stanford Blair | Mark L. Gesner • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book is a call to adventure, an opportunity to live life to the fullest and a guide to discover your own pat...

• Author(s): Uday Basu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryDoes the slow decay of a stalwart publication reveal harsh truths about the state of modern journalism? White Sahibs, Brown Sahibs: An Insider’s Account...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementUnlock the essence of business with Beyond the Classroom: What They Don't Teach at Business Schools. In this insightful read, discover the inval...