Atlantic New Arrivals

• Author(s): Siddhartha Biswas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe recent academic focus on popular culture has prompted extensive research into terms like ‘popular’ and ‘mainstream’. Essays on the...

• Author(s): S. SAMUEL RAVI • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/EnvironmentThis book provides a comprehensive knowledge about man and environment, and their inter-relationship. It has been written to make ...

• Author(s): Ali J. Ahmad | Punita Bhatt | Iain Acton • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing eco...

• Author(s): Mathew J. Manimala • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhile there is a considerable body of literature on both entrepreneurship and achievement motivation, there are still many unanswere...

• Author(s): Tadd Graham Fernee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsEnlightenment and Violence is a history of ideas that proposes a multi-centred and non-Eurocentric interpretation of the En...

• Author(s): William J. Long • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe book presents the history of English literature from Anglo-Saxon times to the close of the Victorian Era. It aims to create in every...

• Author(s): Qaiser Zoha Alam • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe book introduces some of the major areas that students and teachers of English in India should understand in order to follow a scien...

• Author(s): R.S. Malik • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureNET is one of the most difficult examinations, more so because the syllabus is very vast and only a few lucky ones can cross the threshold, e...

• Author(s): Mandeep Sanehi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureEmerging Trends in the New Historical Fiction of India aims to unravel the intricacies and nuances of the literary movement by examining ...

• Author(s): Nikhil Ranjan Roy | Rakesh Kumar Pandey • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Physics and AstronomyElements of Nuclear Physics is written to serve as a comprehensive introduction to the subject, covering the ...

• Author(s): Dr. Debasish Kar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureThe book is exclusively scripted for ICMR-JRF Life Science aspirants. It consists of three separate sections. Section A deals ...

• Author(s): M. Dash • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe present book is an introduction to education of exceptional children. It incorporates modern trends and practices in the identificat...

• Author(s): R.P. Pathak • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyEducation has always played an important role in shaping the destinies of societies through development of the whole individual. It ...

• Author(s): Sayed Afzal Peerzade • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIn the domain of Public Finance, the study of taxation is an important component. It is taught to the students of economics, business and pu...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThe University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are three ...

• Author(s): Govind Digambar Kokane • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe book explores the study of literature and environment. It analyses the relationship between human life and nature. It critiqu...

• Author(s): Bijay Ketan Pattanayak • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureOurs is an age of criticism. Literary and critical theories have occupied a prominent place in our academic discipline. The twent...

• Author(s): Chaganti Nagaraja Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Religion and PhilosophyThis motivational book explores avenues from the life and works of Dr. Sarvepalli Radhakrishnan, and provides enough insights...

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDigital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling...

• Author(s): Devyani M. Lal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Architecture & Interior DesignsWhat do some of the world’s leading brands within design, technology and business industries have in common? They adapt...

• Author(s): Rajendra K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyThis book covers syllabi of various Universities in Sociology in the papers entitled : Demography; Social Demography; Populat...

• Author(s): Bibhu Padhi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureD. H. Lawrence, once overlooked in his lifetime, is an icon of literary eminence. D.H. Lawrence: New Essays from India is an anthology of th...

• Author(s): Ajay Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Computer Science and Information TechnologyCybersecurity is a fast-moving game. If you do not learn to play it well, you may have to pay the price. “The stori...

• Author(s): Ajay Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Computer Science and Information TechnologyCybersecurity is a fast-moving game. If you do not learn to play it well, you may have to pay the price. “The stori...

• Author(s): Chitra Lele • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Computer Science and Information TechnologyMost people have a nebulous notion of cyber risk management; hence, they have limited knowledge about it and are no...

• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what ...

• Author(s): Arie Ruttenberg | Shlomo Maital • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: General BooksI once tried to eat porridge with my mother's hairbrush. It wasn't a great idea, but it was a creative new choice. And it cou...

• Author(s): Gwendolyn Chabrier • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyWhat is going on today in the post-Covid world? Those who paid and are still paying the highest price are, above all, the min...

• Author(s): Joseph Fernandez • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communications has come into its own. It is recognized today as a strategic brand-building function for companies and organi...

• Author(s): Shravan Kumar | Indu Rampal | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communication Unlocked: Building Business Communication Skills offers crisp, enforceable approache...

• Author(s): Ratnakar D. Bhelkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe critique Contextualising Gramgeeta and mapping out the trajectories of tradition and reality explores the post-colonial discours...

• Author(s): Sunita Arya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureDr. Sunita Arya is Assistant Professor of English at Vasanta College for Women, Varanasi, BHU. An established scholar, she has published mor...

• Author(s): Arbind Kumar Jha • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe National Curriculum Framework-2005, has talked in a great length about learning and knowledge. It advocates situating the e...

• Author(s): Vidya Bhushan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsComparative Politics, which helps in the study of ever increasing political problems in a scientific and systematic way, has wit...

• Author(s): Veerendra Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Law and CriminologyCommunity policing is a widely discussed philosophy within law enforcement around the world. However, its implementation has remained ...

• Author(s): Veerendra Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: General BooksThis book demystifies the term "trafficking" with a view to properly understand its trends, dimensions, and gaps in policy and law that need...

• Author(s): Joseph Chandra | K.S. Antony Samy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureLiterary theory with an intellectual ancestry of over 2300 years is a highly complex and fascinating discipline. It is...

• Author(s): Bhavna Dalal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Reg...

• Author(s): Moid Siddiqui | R.H. Khwaja • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’? ‘Change or perish!’ is an oft-repeated catchphrase. But many companies have chan...

• Author(s): V.K. Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismFirst comprehensive account of the seven-decade-long journey of the Film Society Movement in India and how it helped ...

• Author(s): Jawahar Lal Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/Environmentकार्टोग्राफी एवं भू-सूचना विज्ञान के आधार नाम की यह पुस्तक मानचित्र विज्ञान और उसका आधुनिक रुप अर्थात् भू-सूचना विज्ञान के लगभग ...

• Author(s): Ananya Behera • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/EnvironmentCaring for the Commons: Community Forest Management and Creation of Social Capital explores the interconnection between community m...

• Author(s): Pankaj Jalote • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyWith the emergence of global university rankings, there is increased interest in research universities. The focus of the higher ed...

• Author(s): Madhavi Yasin • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryThe British considered India as 'the brightest jewel in the British Crown', hence were very solicitous of its safety and security. The galloping Russ...

• Author(s): Rajat K. Baisya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a c...

• Author(s): Dr.Ravi Prakash Yadav | Dr.Nishit Ranjan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and Anthropologyभारत में शहर से कई गुणा अधिक लोग आज भी गाँव में रहते हैं । वहीं से रोजगार पाते हैं, वहीं से विकास के नए...

• Author(s): Rinki Bhattacharya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Law and CriminologyTo be assaulted, abused and raped by someone as intimate as a husband, or lover, is the most degrading experience for a woman. Not r...

• Author(s): R.M. Manickavasagam • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/EnvironmentThis book is written for undergraduate and postgraduate geology students who can get the basic knowledge in metamorphic petro...

• Author(s): Ansaar Hussain | Tabasum Zehra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information ScienceBasics and Foundations of LIS is a comprehensive textbook that delves into the core principles of Library ...

• Author(s): Sheshrao Chavan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsBalance Sheet of Narendra Modi Government presents an insightful analysis of the Modi government’s tenure by examining its pol...

• Author(s): Gurudev Meher • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe notion of 'home' in the postmodern world assumes a state of constant flux, characterised by instability rather than permanence. The co...

• Author(s): Suptendu P. Biswas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsA rare piece of research on the game of urban services delivery in an Indian metropolis. Independent India envisioned the ...

• Author(s): Biswajit Nag | Debashis Chakraborty • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsProvides a structured application of major concepts and methodologies in trade analytics, geared towards identification of e...

• Author(s): Debajyoti Biswas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureAnglophone Literature from Northeast India and Women’s Writing examines the literary works published in English that gauge the society,...

• Author(s): Ivan K. Masih | K. K. Narayan | Pandey Om Prakash • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe book is based on the uniform pattern of syllabus for M.A. in English for Indian Universities presc...

• Author(s): Loveleen Mohan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureEcofeminism is an established feature of Indian literary thought, rooted in the Indian ethos. Women have been close associates of the nat...

• Author(s): Ritobrata Roy | Ashis Nandi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsAn Anthology of Socio-Political Issues: Some Insights on Critical Thinking is a direct extension of the founding p...

• Author(s): Sujata Gurudev • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe present book attempts to bring before the reading public an in-depth analysis of the literary scenario of 19th century America, focus...

• Author(s): Sujit Sahgal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureThe Future of farming is here. Countries all over the world are racing to revolutionize farming. Indian agricultural sector howe...

• Author(s): Sanjeev Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThe agricultural sector of Uttar Pradesh, commonly known as the “granary of the nation”, suffers from socio-economic disparities and regional inequ...