Atlantic New Arrivals

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDigital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling...

• Author(s): Devyani M. Lal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Architecture & Interior DesignsWhat do some of the world’s leading brands within design, technology and business industries have in common? They adapt...

• Author(s): Rajendra K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyThis book covers syllabi of various Universities in Sociology in the papers entitled : Demography; Social Demography; Populat...

• Author(s): Bibhu Padhi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureD. H. Lawrence, once overlooked in his lifetime, is an icon of literary eminence. D.H. Lawrence: New Essays from India is an anthology of th...

• Author(s): Ajay Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Computer Science and Information TechnologyCybersecurity is a fast-moving game. If you do not learn to play it well, you may have to pay the price. “The stori...

• Author(s): Ajay Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Computer Science and Information TechnologyCybersecurity is a fast-moving game. If you do not learn to play it well, you may have to pay the price. “The stori...

• Author(s): Chitra Lele • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Computer Science and Information TechnologyMost people have a nebulous notion of cyber risk management; hence, they have limited knowledge about it and are no...

• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what ...

• Author(s): Arie Ruttenberg | Shlomo Maital • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: General BooksI once tried to eat porridge with my mother's hairbrush. It wasn't a great idea, but it was a creative new choice. And it cou...

• Author(s): Gwendolyn Chabrier • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyWhat is going on today in the post-Covid world? Those who paid and are still paying the highest price are, above all, the min...

• Author(s): Joseph Fernandez • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communications has come into its own. It is recognized today as a strategic brand-building function for companies and organi...

• Author(s): Shravan Kumar | Indu Rampal | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communication Unlocked: Building Business Communication Skills offers crisp, enforceable approache...

• Author(s): Ratnakar D. Bhelkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe critique Contextualising Gramgeeta and mapping out the trajectories of tradition and reality explores the post-colonial discours...

• Author(s): Sunita Arya• Publisher: Atlantic• Publisher Imprint: Atlantic• Subject: English Literature   Contemporaneity of Class and Caste in India navigates the historical currents and contemporary manifestations of these deep-rooted social hie...

• Author(s): Arbind Kumar Jha • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe National Curriculum Framework-2005, has talked in a great length about learning and knowledge. It advocates situating the e...

• Author(s): Vidya Bhushan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsComparative Politics, which helps in the study of ever increasing political problems in a scientific and systematic way, has wit...

• Author(s): Veerendra Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Law and CriminologyCommunity policing is a widely discussed philosophy within law enforcement around the world. However, its implementation has remained ...

• Author(s): Veerendra Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: General BooksThis book demystifies the term "trafficking" with a view to properly understand its trends, dimensions, and gaps in policy and law that need...

• Author(s): Joseph Chandra | K.S. Antony Samy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureLiterary theory with an intellectual ancestry of over 2300 years is a highly complex and fascinating discipline. It is...

• Author(s): Bhavna Dalal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Reg...

• Author(s): Moid Siddiqui | R.H. Khwaja • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’? ‘Change or perish!’ is an oft-repeated catchphrase. But many companies have chan...

• Author(s): V.K. Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismFirst comprehensive account of the seven-decade-long journey of the Film Society Movement in India and how it helped ...

• Author(s): Jawahar Lal Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/Environmentकार्टोग्राफी एवं भू-सूचना विज्ञान के आधार नाम की यह पुस्तक मानचित्र विज्ञान और उसका आधुनिक रुप अर्थात् भू-सूचना विज्ञान के लगभग ...

• Author(s): Ananya Behera • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/EnvironmentCaring for the Commons: Community Forest Management and Creation of Social Capital explores the interconnection between community m...

• Author(s): Pankaj Jalote • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyWith the emergence of global university rankings, there is increased interest in research universities. The focus of the higher ed...

• Author(s): Madhavi Yasin • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryThe British considered India as 'the brightest jewel in the British Crown', hence were very solicitous of its safety and security. The galloping Russ...

• Author(s): Rajat K. Baisya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a c...

• Author(s): Dr.Ravi Prakash Yadav | Dr.Nishit Ranjan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and Anthropologyभारत में शहर से कई गुणा अधिक लोग आज भी गाँव में रहते हैं । वहीं से रोजगार पाते हैं, वहीं से विकास के नए...

• Author(s): Rinki Bhattacharya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Law and CriminologyTo be assaulted, abused and raped by someone as intimate as a husband, or lover, is the most degrading experience for a woman. Not r...

• Author(s): R.M. Manickavasagam • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/EnvironmentThis book is written for undergraduate and postgraduate geology students who can get the basic knowledge in metamorphic petro...

• Author(s): Ansaar Hussain | Tabasum Zehra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information ScienceBasics and Foundations of LIS is a comprehensive textbook that delves into the core principles of Library ...

• Author(s): Sheshrao Chavan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsBalance Sheet of Narendra Modi Government presents an insightful analysis of the Modi government’s tenure by examining its pol...

• Author(s): Gurudev Meher • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe notion of 'home' in the postmodern world assumes a state of constant flux, characterised by instability rather than permanence. The co...

• Author(s): Suptendu P. Biswas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsA rare piece of research on the game of urban services delivery in an Indian metropolis. Independent India envisioned the ...

• Author(s): Biswajit Nag | Debashis Chakraborty • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsProvides a structured application of major concepts and methodologies in trade analytics, geared towards identification of e...

• Author(s): Debajyoti Biswas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureAnglophone Literature from Northeast India and Women’s Writing examines the literary works published in English that gauge the society,...

• Author(s): Ivan K. Masih | K. K. Narayan | Pandey Om Prakash • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English Literature The book is based on the uniform pattern of syllabus for M.A. in English for Indian Universities pr...

• Author(s): Loveleen Mohan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureEcofeminism is an established feature of Indian literary thought, rooted in the Indian ethos. Women have been close associates of the nat...

• Author(s): Ritobrata Roy | Ashis Nandi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsAn Anthology of Socio-Political Issues: Some Insights on Critical Thinking is a direct extension of the founding p...

• Author(s): Sujata Gurudev • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe present book attempts to bring before the reading public an in-depth analysis of the literary scenario of 19th century America, focus...

• Author(s): Sujit Sahgal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureThe Future of farming is here. Countries all over the world are racing to revolutionize farming. Indian agricultural sector howe...

• Author(s): Sanjeev Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThe agricultural sector of Uttar Pradesh, commonly known as the “granary of the nation”, suffers from socio-economic disparities and regional inequ...

• Author(s): Hari Kishan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and StatisticsAdvanced Differential Equations offers an exhaustive exploration of differential equations essential for advanced mathematical and s...

• Author(s): P.L. Gautam • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Historyप्रस्तुत पुस्तक-आधुनिक भारत का इतिहास एवं विरासत का नवम् संशोधित संस्करण कई तरह से महत्वपूर्ण है। इस संस्करण में ‘विज्ञान एवं तकनीक का विकास’ एवं भारत ...

• Author(s): H.G. Wells • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryA Short History of the World, largely inspired by Wells’ earlier 1919 work The Outline of History, is a monumental account of the physical, spiritual, a...

• Author(s): G.E. Hollingworth • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureAlthough ostensibly only a "primer" meant for beginners, the book offers an excellent practical guideline for the students in understa...

• Author(s): R.S. Malik | Jagdish Batra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureLiterary theory is a systematic study of the nature of literature and of the methods for analyzing literature. Literary theor...

• Author(s): Nand Lal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsThe book studies different phases of the history of political thought by analysing the views of various political thinkers including ...

• Author(s): Bijay Kumar Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureLike criticism, translation is always a text about a text and hence it is a metatext. We translate by intuition. There is no ‘science of...

• Author(s): I. H. Shihan • Publisher: Atlantic • Publisher Imprint: Atlantic • English Literature There is no dearth of books on literary and/or related terms. However, any new book of some worth is invariably expected to add something new to...

• Author(s): P.B. Shelley • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureA Defence of Poetry and Other Essays contains Shelley's famous claim that "poets are the unacknowledged legislators of the world". Shelley'...

• Author(s): Raj Raj Mukhopadhyay | Samrat Bisai • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe construction of identity in the Indian subcontinent is complex as this region has witnessed the coexistence and ...

• Author(s): R.S. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureWuthering Heights is a unique novel in a unique way. The present commentary shows how Emily Bronte’s novel defies comparison and is yet deep...

• Author(s): Rajat Kanti Baisya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWinning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that ma...

• Author(s): Dr. Sudhanshu Kumar | Dr.Bandana Kumari • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureAuthors have traversed through the green hilly terrains of Jharkhand to document the wonderful Kand-Moo...

• Author(s): Rajendra Kumar Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyThe book covers syllabi of various Universities in Urban Sociology. With analytical method of presentation and holistic ou...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsPolitical theory is a branch of Political Science concerned chiefly with the ideas of the past and present thinkers...

• Author(s): Bijay Kumar Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThinking of the usefulness and the great popularity of the first eight editions of the book, Twentieth Century Literary Criticism and co...

• Author(s): A.N. Shankar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EngineeringThe book has been designed to meet the latest course requirements of Indian universities and brings together the essential materials required for ...

• Author(s): A.N. Shankar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EngineeringThe book has been designed to meet the latest course requirements of Indian universities and brings together the essential materials required for ...