Atlantic New Arrivals

• Author(s): M. Dash | Neena Dash • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThis book has been designed with up-to-date facts, tables, figures and charts for use by students of B.Ed., M.Ed. and M.A. ...

• Author(s): Jawahar Lal Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/Environment“Cartography and Geoinformatics” seeks to introduce the map science of Cartography and its modern supportive technologies collec...

• Author(s): Dhwani Vaishnav • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureFlowing Genre: Travelogues on the Ganga and the Narmada explores the canonicity of the hitherto minor genre of literature—travelogues—th...

• Author(s): Sanjay Phadke • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWe make payments via PayPal or Paytm, shop on Amazon or Flipkart, book accommodation on Airbnb or Oyo and call a cab using Uber or Ola ap...

• Author(s): Gunja Patni | Rimika Singhvi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe book examines contemporary Indian women writers working in the English language, namely Anita Nair, Sreemoyee Piu Kundu...

• Author(s): Ivan Sergeyevich Turgenev • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureOne of the most acclaimed Russian works of literature, Fathers and Sons by Ivan Turgenev is a philosophical fiction cutting acr...

• Author(s): Thomas Hardy • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureThe story revolves around young and amorous but capricious Bathsheba Everdene and her enviable problem of coping with her three suitors simu...

• Author(s): Sunil Unny Guptan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyExecutive Coaching is a high-value learning and development opportunity offered to critical senior executives. Its objective i...

• Author(s): Siddhartha Biswas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe recent academic focus on popular culture has prompted extensive research into terms like ‘popular’ and ‘mainstream’. Essays on the...

• Author(s): S. SAMUEL RAVI • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/EnvironmentThis book provides a comprehensive knowledge about man and environment, and their inter-relationship. It has been written to make ...

• Author(s): Ali J. Ahmad | Punita Bhatt | Iain Acton • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing eco...

• Author(s): Mathew J. Manimala • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhile there is a considerable body of literature on both entrepreneurship and achievement motivation, there are still many unanswere...

• Author(s): Tadd Graham Fernee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsEnlightenment and Violence is a history of ideas that proposes a multi-centred and non-Eurocentric interpretation of the En...

• Author(s): William J. Long • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe book presents the history of English literature from Anglo-Saxon times to the close of the Victorian Era. It aims to create in every...

• Author(s): Qaiser Zoha Alam • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe book introduces some of the major areas that students and teachers of English in India should understand in order to follow a scien...

• Author(s): R.S. Malik • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureNET is one of the most difficult examinations, more so because the syllabus is very vast and only a few lucky ones can cross the threshold, e...

• Author(s): Jane Austen • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureEmma was the last novel which Jane Austen lived to see through the press and is perhaps her most accomplished and representative work, happil...

• Author(s): Mandeep Sanehi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureEmerging Trends in the New Historical Fiction of India aims to unravel the intricacies and nuances of the literary movement by examining ...

• Author(s): Nikhil Ranjan Roy | Rakesh Kumar Pandey • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Physics and AstronomyElements of Nuclear Physics is written to serve as a comprehensive introduction to the subject, covering the ...

• Author(s): Dr. Debasish Kar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureThe book is exclusively scripted for ICMR-JRF Life Science aspirants. It consists of three separate sections. Section A deals ...

• Author(s): M. Dash • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe present book is an introduction to education of exceptional children. It incorporates modern trends and practices in the identificat...

• Author(s): R.P. Pathak • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyEducation has always played an important role in shaping the destinies of societies through development of the whole individual. It ...

• Author(s): Sayed Afzal Peerzade • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIn the domain of Public Finance, the study of taxation is an important component. It is taught to the students of economics, business and pu...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThe University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are three ...

• Author(s): Joseph A. Schumpeter • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Economics“All knowledge, however, is the work of centuries and missing links in the chain of development are irreplaceable.” Originally published in ...

• Author(s): Govind Digambar Kokane • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe book explores the study of literature and environment. It analyses the relationship between human life and nature. It critiqu...

• Author(s): Bijay Ketan Pattanayak • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureOurs is an age of criticism. Literary and critical theories have occupied a prominent place in our academic discipline. The twent...

• Author(s): R.N. Sharma • Publisher: Atlantic • Publisher Imprint: Storydea • Subject: English LiteratureA manager of a stationary shop with a meagre salary, Ganpat has tried his best to keep his wife, Gomati, and his two children, Ganesh and Ge...

• Author(s): Chaganti Nagaraja Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Religion and PhilosophyThis motivational book explores avenues from the life and works of Dr. Sarvepalli Radhakrishnan, and provides enough insights...

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDigital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling...

• Author(s): Devyani M. Lal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Architecture & Interior DesignsWhat do some of the world’s leading brands within design, technology and business industries have in common? They adapt...

• Author(s): Rajendra K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyThis book covers syllabi of various Universities in Sociology in the papers entitled : Demography; Social Demography; Populat...

• Author(s): Charles Dickens • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureWhether I shall turn out to be the hero of my own life, or whether that station will be held by anybody else, these pages must show. In ...

• Author(s): Bibhu Padhi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureD. H. Lawrence, once overlooked in his lifetime, is an icon of literary eminence. D.H. Lawrence: New Essays from India is an anthology of th...

• Author(s): Ajay Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Computer Science and Information TechnologyCybersecurity is a fast-moving game. If you do not learn to play it well, you may have to pay the price. “The stori...

• Author(s): Ajay Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Computer Science and Information TechnologyCybersecurity is a fast-moving game. If you do not learn to play it well, you may have to pay the price. “The stori...

• Author(s): Chitra Lele • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Computer Science and Information TechnologyMost people have a nebulous notion of cyber risk management; hence, they have limited knowledge about it and are no...

• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what ...

• Author(s): Arie Ruttenberg | Shlomo Maital • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: General BooksI once tried to eat porridge with my mother's hairbrush. It wasn't a great idea, but it was a creative new choice. And it cou...

• Author(s): Gwendolyn Chabrier • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyWhat is going on today in the post-Covid world? Those who paid and are still paying the highest price are, above all, the min...

• Author(s): Joseph Fernandez • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communications has come into its own. It is recognized today as a strategic brand-building function for companies and organi...

• Author(s): Shravan Kumar | Indu Rampal | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communication Unlocked: Building Business Communication Skills offers crisp, enforceable approache...

• Author(s): Ratnakar D. Bhelkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe critique Contextualising Gramgeeta and mapping out the trajectories of tradition and reality explores the post-colonial discours...

• Author(s): Sunita Arya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureDr. Sunita Arya is Assistant Professor of English at Vasanta College for Women, Varanasi, BHU. An established scholar, she has published mor...

• Author(s): Arbind Kumar Jha • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe National Curriculum Framework-2005, has talked in a great length about learning and knowledge. It advocates situating the e...

• Author(s): N. Jayapalan • Publisher: Atlantic • Publisher Imprint: Primemax • Subject: HistoryConstitutional History of India deals with all aspects of the development of Indian Constitution in detail with different phases of the history of Fre...

• Author(s): Vidya Bhushan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsComparative Politics, which helps in the study of ever increasing political problems in a scientific and systematic way, has wit...

• Author(s): Veerendra Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Law and CriminologyCommunity policing is a widely discussed philosophy within law enforcement around the world. However, its implementation has remained ...

• Author(s): Veerendra Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: General BooksThis book demystifies the term "trafficking" with a view to properly understand its trends, dimensions, and gaps in policy and law that need...

• Author(s): Joseph Chandra | K.S. Antony Samy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureLiterary theory with an intellectual ancestry of over 2300 years is a highly complex and fascinating discipline. It is...

• Author(s): Bhavna Dalal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Reg...

• Author(s): Moid Siddiqui | R.H. Khwaja • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’? ‘Change or perish!’ is an oft-repeated catchphrase. But many companies have chan...

• Author(s): V.K. Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismFirst comprehensive account of the seven-decade-long journey of the Film Society Movement in India and how it helped ...

• Author(s): Jawahar Lal Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/Environmentकार्टोग्राफी एवं भू-सूचना विज्ञान के आधार नाम की यह पुस्तक मानचित्र विज्ञान और उसका आधुनिक रुप अर्थात् भू-सूचना विज्ञान के लगभग ...

• Author(s): Ananya Behera • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Earth-Science/EnvironmentCaring for the Commons: Community Forest Management and Creation of Social Capital explores the interconnection between community m...

• Author(s): Voltaire • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureCandide, a privileged and sheltered young man, is under the folly of optimism and believes he lives in the ‘best of all possible worlds’ as his ...

• Author(s): George Bernard Shaw • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureCandida, a classic comedy, was written in 1894. Set in London’s East End during the Victorian era, the play is about the domestic tur...

• Author(s): Pankaj Jalote • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyWith the emergence of global university rankings, there is increased interest in research universities. The focus of the higher ed...

• Author(s): Madhavi Yasin • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryThe British considered India as 'the brightest jewel in the British Crown', hence were very solicitous of its safety and security. The galloping Russ...

• Author(s): Rajat K. Baisya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a c...