Atlantic New Arrivals

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and StatisticsThe book Mathematical Statistics provides a balanced and rigorous coverage of all the topics taught in mathematical statistics to the...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and StatisticsThe book Mathematical Statistics provides a balanced and rigorous coverage of all the topics taught in mathematical statistics to the...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and StatisticsThe book contains the previous years’ solved papers of CSIR-UGC-NET/JRF Mathematical Sciences from June 2005 to June ...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismThe book has been designed for those preparing for UGC-NET/SLET in Mass Communication and Journalism. T...

• Author(s): Priyanka Goel • Publisher: Atlantic • Publisher Imprint: Atlantic • Business Management The book is written for students of universities, colleges, and institutes pursuing their academic or professional education, either as regula...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...

• Author(s): Ram Nath Sharma | R.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and Anthropologyमानवशास्त्र पर यह पुस्तक समस्त भारतीय विश्वविद्यालयों में समाजशास्त्र विषय में बी॰ए॰ एवं त्रिवर्षीय डिग्री कक्षाओं...

• Author(s): Mareen Thomas Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers cra...

• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManagement is the act of running and handling a business or similar organization. It is the skill of directing and controlling a group of pe...

• Author(s): M. Adithan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EngineeringInnovation and creativity are the buzzwords much talked about presently amongst educators and managers and in industries. Having realized the signif...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and ...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed for students preparing for UGC-NET/SLET in Management. This second edition has been thoroughly re...

• Author(s): Dr. A.K. Agarwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBusinesses today cannot grow without the vision of management and abilities of its people. The manager of today has to enable the crea...

• Author(s): Shravan Kumar | Harleen Kaur | Neeta Awasthy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management Soft skills are the soul of any expression. They can be inculcated and attained by minute observation o...

• Author(s): George Bernard Shaw • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureMajor Barbara, a social satire in three acts, written in 1905 and published in 1907, is the most controversial of Shaw’s works which ...

• Author(s): Chandra Deo Prasad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current Affairsमध्यकालीन एवं आधुनिक राजनीतिक विचारक पुस्तक में निम्नलिखित विचारकों वेफ राजनीतिक दर्शन पर प्रकाश डाला गया है। संत आगस्टीनµम...

• Author(s): Shailendra Sengar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Historyमनुष्य के जीवन के सतत् विकास का अध्ययन ही इतिहास का सार है, अतः इसकी उपयोगिता निर्विवाद है। विगत सफलताओं-असफलताओं के परिप्रेक्ष्य में वर्तमान को ...

• Author(s): Gustave Flaubert • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureOnce considered scandalizingly immoral, Flaubert’s exquisite debut novel unsparingly depicts a woman’s gradual corruption and the human ...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsApproach of the Book The present book has been designed keeping in mind some of the limitations of the existing Indian books in the market. The book has b...

• Author(s): Arjun Y. Pangannavar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMacroeconomics is a branch of economics dealing with the performance, structure, behaviour, and decision-making of the entire economy. It st...

• Author(s): John Harrison, M.D. • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Health, Physical Fitness and YogaIt’s not possible to do less than your best. If you’re smoking, or are addicted to prescription opioids, you’re addict...

• Author(s): John Harrison, M.D. • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Health, Physical Fitness and YogaHighway to Health is a journey of exploration. It maximizes our own healing abilities of identifying attitudes, belief...

• Author(s): Dwarka Prasad Saawle • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current Affairsप्रस्तुत पुस्तक लोक प्रशासन में सम्बन्धित विषय का व्यापक, गहन एवं विश्लेषणात्मक अध्ययन किया गया है। यह पुस्तक भारतीय विश्...

• Author(s): Chandra Deo Prasad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsDr. Lohia (23 March 1910-12 October 1967), was the leader of the Socialist Party of India who advocated socialism as the so...

• Author(s): Chandra Deo Prasad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current Affairsप्रस्तुत पुस्तक डॉ. लोहिया के संपूर्ण राजनीतिक व्यक्तित्व का दर्पण है। वे आधुनिक भारतीय राजनीतिक विचारकों में अपना स्वतंत्र...

• Author(s): Naveen • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Creative Writing, FictionNaveen’s short stories encompass a wide spectrum of life. They reveal his insights into the intricacies of the psychological, social and p...

• Author(s): Sushil K. Jaiswal • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: General BooksThis book has been written with an aim to make the evening of your life as rosy as your youth. It speaks about the ‘fountain of youth’, and ...

• Author(s): C.K. Sharma | Kiran Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information ScienceLibrary Management is not a new concept. Evolved with the inception of libraries, its original concept, that la...

• Author(s): C.K. Sharma | Kiran Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information ScienceLibrary Management is not a new concept. Evolved with the inception of libraries, its original concept, that la...

• Author(s): C.K. Sharma | Kiran Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information ScienceIn the present book, Library Management, attempts have been to include all the latest informations related to l...

• Author(s): C.K. Sharma | A.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information ScienceThe need for library classification is growing with the multifaceted, multidimensional and infinite growth of l...

• Author(s): D.K. Pandey • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information ScienceOnce in a decade a book is designed and published, mastering which, readers may feel master of the subject. With the vast exp...

• Author(s): K.T. Dilli • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information ScienceWe are living in an age of ‘Information Explosion’. Large amount of information is being generated every moment. This has led ...

• Author(s): Md Gulnawaz Azam | Arun Kumar Sinha • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information Science The book, Library and Information Science covers paper II and III of the UGC-NET/JRF conducted by ...

• Author(s): Ramji Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Medical, Nursing and Health SciencesInspite of tremendous amount of research in the field of leucoderma (vitiligo) during the last few decades, most of the pa...

• Author(s): Uday Basu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsThe biggest story of Bengal in post-Independence India is the overthrow of the 34-year-long Marxist regime in May 2011. The collapse...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Law and CriminologyThe University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and ...

• Author(s): T. Vijaya Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Law and CriminologyLabour law mediates the relationship between workers, employers, trade unions and the government. Collective labour law bounds up with ...

• Author(s): Daryab Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementप्रस्तुत पुस्तक लेखांकन विषय से सम्बन्धित सभी अध्यायों की विस्तृत जानकारी देने की एक सफल कोशिश है। समस्त विषय सामग्री को रोचक एवं विश्लेषण...

• Author(s): H. Rider Haggard • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureKing Solomon’s Mines, the first English adventure novel set in Africa describes a search of an unexplored region of Africa by a group of...

• Author(s): Rudyard Kipling • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureKim, a picaresque novel by Rudyard Kipling, was published serially in McClure’s Magazine, before being published in book form in 1901. Th...

• Author(s): Dr. Narendra Choudhry • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Hindi Literatureकवि, ज्ञानी और चित्रकार खलील जिब्रान ने लेबनान में जन्म लिया, जहां की धरती ने अनेक पैगम्बर उत्पन्न किये हैं। अरबी भाषा के ही नहीं अपि...

• Author(s): Dr. Narendra Choudhry • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Hindi Literatureकवि, ज्ञानी और चित्रकार खलील जिब्रान ने लेबनान में जन्म लिया, जहां की धरती ने अनेक पैगम्बर उत्पन्न किये हैं। अरबी भाषा के ही नहीं अपि...

• Author(s): Dr. Narendra Choudhry • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Hindi Literatureकवि, ज्ञानी और चित्राकार खलील जिब्रान ने लेबनान में जन्म लिया, जहां की धरती ने अनेक पैगम्बर उत्पन्न किये हैं। अरबी भाषा के ही नहीं अप...

• Author(s): Dr. Narendra Choudhry • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Hindi Literatureखलील जिब्रान, 1883-1931, कवि, ज्ञानी और चित्राकार खलील जिब्रान ने लेबनान में जन्म लिया, जहां की ध्रती ने अनेक पैगम्बर उत्पन्न किये है...

• Author(s): Dr. Narendra Choudhry • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Hindi Literatureखलील जिब्रान, 1883-1931, कवि, ज्ञानी और चित्रकार खलील जिब्रान ने लेबनान में जन्म लिया, जहां की धरती ने अनेक पैगम्बर उत्पन्न किये हैं।...

• Author(s): Bakshish Singh Nijjar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Punjabi LiteratureWaris Shah was born in Jandiala Sher Khan, Punjab, present-day Pakistan into a reputed Sayyid family and was a descendant of Sayyi...

• Author(s): Chandra Deo Prasad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current Affairsकौटिल्य पर प्रामाणिक तथ्यों का अभाव है। फिर भी, उनकी जीवनी, उनकी रचनाएँः अर्थशास्त्र तथा ऐसे ही उनके प्रत्येक अध्याय पर पूर...

• Author(s): M.S. Ratnaparkhi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryKashmir Problem and Its Solution contributes greatly to our understanding of one of the most serious challenges facing the Indian nation. It tries...

• Author(s): R.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementप्रस्तुत पुस्तक दिल्ली विश्वविद्यालय के बी.ए. (प्रोग्राम) रेग्युलर एवं नॉन-कॉलेजिएट वीमेन्स एजुकेशन बोर्ड (NCWEB) की द्वितीय वर्ष, नेशनल ओप...

• Author(s): Richard Murat • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sports and Physical FitnessEver since the evolution of human civilization, people have developed some or the other self-defense skills. Karate is one such s...

• Author(s): Rudyard Kipling • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureJust So Stories is a collection of 12 interesting stories with eccentric myths created by Rudyard Kipling. Most of the stories are fancif...

• Author(s): Mohit K. Ray • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English Literature Hastily written in pencil and serialized in Blackwood’s Magazine in 1899 as “The Heart of Darkness”, and later published in book form in...

• Author(s): M.P. Sinha • Publisher: Atlantic • Publisher Imprint: Atlantic • English Literature The book Jonathan Swift: A Pedagogical Approach tries to analyse the works of Jonathan Swift—an Anglo-Irish satirist, essayist, political pamphleteer...

• Author(s): Ratri Ray • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe study-aids available in England and America, among other places, form the basis of The Atlantic Critical Studies which is primarily meant ...

• Author(s): Pulakesh Ghosh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteraturePride and Prejudice is an outstanding English novel that shows Jane Austen at the height of her writing powers. Throughout the novel, the...

• Author(s): Jibesh Bhattacharya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe present book is a critical appreciation of Pride and Prejudice—the most celebrated and unforgettable novel of Jane Austen, who i...

• Author(s): R.N. Sharma • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Creative Writing, FictionThe book is a collection of very interesting and readable pieces of narrations/short stories earlier published by the author in differ...

• Author(s): B.L. Darra | C.S. Raghuvanshi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureThe book on “Irrigation Management: A System Approach” Volume I was published in 1990 by M/s Atlantic Publishers ...