Atlantic New Arrivals

• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementTotal Customer Value Management: Transforming Business Thinking, a follow-up to the author’s best-selling book Customer Value Investment...

• Author(s): Sibichen K. Mathew • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Law and CriminologyMost of us have been victims of frauds and related crimes at some point or the other in our lives. We may not have answers to pertin...

• Author(s): Anjana Sen • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyIt’s never too early or too late to uncover the superpowers that are hidden inside you. Using insights from brain research labs, it i...

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementFake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of consumerism. Clever strategies ...

• Author(s): Anil K. Khandelwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA must-read for all those concerned with the transformation of Indian banking Despite significant turnaround achieved by Public Sect...

• Author(s): William Shakespeare • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureThe Tempest, a play in five acts, is believed to have been written in 1610-1611 and thought by many critics to be the last play that ...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe second edition of The New Sales Manager is an enormously useful book that provides practical advice and a sound foundation in sales m...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPatience is no longer a virtue, It's a by-product! Start at the bottom of the pyramid and work your way to the top in 20 or 30 years? NO...

• Author(s): Phani Medicharla • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAt the core of innovation and growth in any organization lies a driven and motivated team player who needs to be constantly nurtured a...

• Author(s): Mamta Mohapatra | Swati Dhir • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA must-have textbook for students and budding HR professionals that provides insights on attracting, retaining and motivat...

• Author(s): Prashun Dutta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSystems thinking is the perfect antidote to the stagnation that characterizes managerial theories and practices. Conventional management,...

• Author(s): Shubhasish Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhen you can use your wallet to watch a film or buy a pair of slippers, why choose a book on cryptocurrency? Pay close attention to the...

• Author(s): Chetan Walia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWas it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Ter...

• Author(s): Sharad Sarin • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementStrategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands. “Glob...

• Author(s): Banamali Mohanty | Santa Misra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyThis book presents the major statistical concepts, methods and designs, and their analyses in simple, easily acce...

• Author(s): Abhijit Kundu | Nupurnima Yadav • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyThis new textbook traces the evolution and development of sociology as a field of study in India and enumertes t...

• Author(s): Dinesh Kumar | Punam Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWith 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of Ind...

• Author(s): Rakesh Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Computer Science and Information TechnologyThe past was glorious. A future disrupted by technology is almost here. But India still awaits its technology-ba...

• Author(s): Sunil Unny Guptan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMentors are magical people. They can potentially transform ordinary folks into amazing _x005F_x0003_icons of achievement. This book...

• Author(s): Rasheed Ahmed Khan | Ali Hasan | Ravinder Kumar Anand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EngineeringMechanical Engineering is an engineering discipline that involves the application of principles of Physic...

• Author(s): William Shakespeare • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureThe Tragedy of Julius Caesar, or Julius Caesar, is believed to have been written in 1599 and is one of Shakespeare's works based on t...

• Author(s): Seema Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWondering what makes digital entrepreneurs tick? Want to know how to make money without leaving the comfort of your home? No matter what...

• Author(s): Soni Agrawal | Roma Puri • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementHR’s strategic role in an organization can help save the planet while driving profits for the company! Do organizations see s...

• Author(s): Ujjwala Kakarla | Leena Pundir Agarwal | Tanu Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureA lucid, comprehensive yet compact text focusing on core language skills in English, including vocab...

• Author(s): Nikhil Chandra Shil | Bhagaban Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book discusses the concepts of financial management by using real-life corporate strategies to help understand...

• Author(s): Anandi P. Sahu | Sid Mittra | Shailendra Kumar Rai • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn all-encompassing companion to understanding the nuances of the financial planning process. This ...

• Author(s): Bram Stoker • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureDracula, published in 1897, is the most famous of all tales of vampirism. Presented in diaries, letters and news items, this story of the blo...

• Author(s): Sraban Mukherjee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOrganizations throughout the world invest heavily in their employees to enhance their capabilities, manage their growth and build comp...

• Author(s): Vishwanath S. R. • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book examines financial decision-making by firms and discusses how these decisions can create value for the shareholders. Woven ...

• Author(s): Hari Kishan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and StatisticsCalculus is a branch of mathematics that deals with limits and the differentiation and integration of functions of one or more varia...

• Author(s): K. Rajagopalachar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsBusiness Economics covers the syllabi of B.Com. (First Year) of Indian universities and a part of the syllabi of C.A., L.L.B., and I.C.W.A. The...

• Author(s): Hedwig Lewis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA command over body language has become an indispensable skill in today’s world. It serves as the X-factor that enhances the personalities...

• Author(s): Tanushree Ghosh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and Anthropology#MeToo, since its inception, has been a sensation. But did the movement die an inconsequential death? Contrary to popular belief...

• Author(s): I. Victoria Susan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyAutism is a disorder of neural development characterized by impaired social interaction and communication, and by restricted a...

• Author(s): Amitabh Mishra | Ashish Ranjan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn order for successful business transformation to occur, there’s an inner transformation that must happen. The innumera...

• Author(s): Suhas Shetgovekar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThis textbook will help students of psychology and related disciplines understand the fundamentals of social psychology and i...

• Author(s): Hedwig Lewis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementबॉडी लैंग्वेज में निपुणता, आज की दुनिया में एक महत्वपूर्ण कौशल है। यह वह छिपा कारक है जो कार्यकारियों, परिचयदाताओं, राजनीतिज्ञों, मशहूर हस...

• Author(s): Ram Nath Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyAdvanced applied psychology is the most important branch of psychology encompassing applications of psychological knowledge in a...

• Author(s): Ram Nath Sharma | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyWritten in simple language, with examples drawn from Indian life, presenting authentic material with latest dat...

• Author(s): V. Kumaraswamy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsFor India’s economic reform policies to succeed, its programmes should be firmly anchored in the reality of the social and micro-institutional con...

• Author(s): Harsh Bhasin • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EngineeringDemystifying the Theory of Computation: Principles and Applications is a comprehensive guide that explores both the fundamental concepts and advan...

• Author(s): Mohandas Karamchand Gandhi • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: History“Nothing once begun should be abandoned unless it is proved to be morally wrong.” The Story of My Experiments with Truth is the intimate ...

• Author(s): Kartikeyan V. • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyWith a compelling foreword by T.M. Krishna Have you ever felt the pressure to conform, to be the “Good Boy” who always does the r...

• Author(s): Sameer Deshpande | Nancy R. Lee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSocial Marketing in India, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: I...

• Author(s): Shlomo Maital | D.V.R. Seshadri • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementGlobal Risk / Global Opportunity provides business leaders, managers and consultants with tools that help strategize t...

• Author(s): Dr. Dinesh Kumar Garg • Publisher: Atlantic • Publisher Imprint: Storydea • Subject: Creative Writing, Fictionज़िंदगी एक शायरी है कविताओं का एक ऐसा संग्रह है जो दैनिक जीवन के साधारण पलों को हास्य, व्यंग्य और मार्मिक-सत्य से भरपूर उल्...

• Author(s): Nancy Stanford Blair | Mark L. Gesner • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book is a call to adventure, an opportunity to live life to the fullest and a guide to discover your own pat...

• Author(s): Neelam Kumar | Rajveer Kumar • Publisher: Atlantic • Publisher Imprint: Storydea • Subject: Creative Writing, FictionSweeping through the fascinating terrain of two epochs, the Baby Boomers (born between 1946–1964) and the Gen Zs (bo...

• Author(s): Rajiv K. Tayal • Publisher: Atlantic • Publisher Imprint: Storydea • Subject: Religion and PhilosophyMystery behind God, nature and purpose of human existence, destiny and free will, death and immortality, actions and consequences, g...

• Author(s): Uday Basu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryDoes the slow decay of a stalwart publication reveal harsh truths about the state of modern journalism? White Sahibs, Brown Sahibs: An Insider’s Account...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementUnlock the essence of business with Beyond the Classroom: What They Don't Teach at Business Schools. In this insightful read, discover the inval...

• Author(s): Vere Gordon Childe • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryAmong the most notable works on the comprehensive history of humankind, V. Gordon Childe’s What Happened in History takes on a curious and inter...

• Author(s): Naresh Chandra Saxena • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsTo stop the rot, you need to know what’s rotting! The problems are aplenty: weak governance, poor design and implementat...

• Author(s): Anjali Hazarika • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWe recognize that efficient utilization of human resources is essential for global economic growth, yet we see scarce representation of...

• Author(s): Ben Jonson • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureVolpone (or The Fox) is a comedy in five acts, performed about 1605–1606 and published in 1607, drawing on elements of city comedy and beast f...

• Author(s): Rama Prosad Banerjee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsVedic Economy offers a profound exploration of the economic challenges that have plagued human civilization, including poverty, inequality, ...

• Author(s): Robert Louis Stevenson • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureTreasure Island, a wonderfully crafted edition of Stevenson’s classic adventure story, is known for its great plot, immortal chara...

• Author(s): Virginia Woolf • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureVirginia Woolf’s fifth novel, To the Lighthouse, was widely praised and has remained the most popular of all her novels. It is considered ...

• Author(s): Ramesh Soundararajan | Somnath Baishya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEMPLOYEE EXPERIENCE HYBRID WORKPLACE PREDICTIVE ANALYTICS Founders and CXOs realise that talent is the re...

• Author(s): William Shakespeare • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureCollection of (1) Macbeth; The Tragedy of Macbeth, or Macbeth, is one of his Shakespeare's shorter tragedies, and was probably writte...