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The Challenger Sale by Matthew Dixon

The Challenger Sale

by Matthew Dixon
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Book cover type: Paperback
  • ISBN13: 9780670922857
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Penguin Books Ltd
  • Publication Date:
  • Pages: 240
  • Original Price: INR 999.0
  • Language: English
  • Edition: N/A
  • Item Weight: 302 grams
  • BISAC Subject(s): Negotiating

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, 'The Challenger Sale' argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

Matthew Dixon is a managing director and Brent Adamson is a senior director with Corporate Executive Board's Sales Executive Council in Washington, D.C.
About Corporate Executive Board
By identifying and building on the proven best practices of the world's best companies, Corporate Executive Board (CEB) helps senior executives and their teams drive corporate performance. CEB tools, insights, and analysis empower clients to focus efforts, move quickly, and address emerging and enduring business challenges with confidence.

For more information visit
www.executiveboard.com
www.thechallengersale.com

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