30 Second Thrillers

Name: 30 Second Thrillers
Brand: Bloomsbury India
SKU: 9789385936944
Price: 455.0 INR
Availability: InStock

by K V Sridhar

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ISBN13: 9789385936944
Binding: Paperback
Subject: N/A
Publisher: Bloomsbury India
Publisher Imprint: Bloomsbury India
Publication Date: June 25, 2017
Pages: 334
Original Price: INR 699.0
Language: English
Edition: N/A
Item Weight: 410 grams
BISAC Subject(s): Advertising & Promotion

About The Book

The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today’s YouTube; right from ‘Chal meri luna’ to ‘Airtel smartphone ads’. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.

About The Author

K V Sridhar is currently working as Chief Creative Officer in Sapient Nitro which is a interactive marketing, creative design and technology services company. He is also popularly know as Pops in advertising circles and will be based out of Mumbai office. He has earlier worked with Leo Burnett fro 17 years in his 30 year long career.

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