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AD Women: How They Impact What We Need, Want, and Buy

by Juliann Sivulka
Save 14% Save 14%
Current price ₹2,445.00
Original price ₹2,842.00
Original price ₹2,842.00
Original price ₹2,842.00
(-14%)
₹2,445.00
Current price ₹2,445.00

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Book cover type: Hardcover
  • ISBN13: 9781591026723
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Prometheus Books
  • Publisher Imprint: Prometheus Books
  • Publication Date:
  • Pages: 415
  • Original Price: USD 29.0
  • Language: English
  • Edition: N/A
  • Item Weight: 699 grams
  • BISAC Subject(s): Advertising & Promotion

Most of the workers in advertising, the media, retail, and fashion are women. This book tells how women have risen to the top of the advertising profession. It describes how, at the beginning of the twentieth century, the recognition of women as primary c

Juliann Sivulka (Tokyo, Japan) is the author of Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1890 to 1940 and Soap, Sex, and Cigarettes: A Cultural History of American Advertising. She lives in Tokyo, Japan, where she is a professor of advertising and American studies at the School of International Liberal Studies of Waseda University.

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