ASIAN BRANDING GREAT WAY TO FLY

Name: ASIAN BRANDING GREAT WAY TO FLY
Brand: Pearson Education (US)
SKU: 9780130664662
Price: 5060.0 INR
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ISBN13: 9780130664662
Binding: Paperback
Subject: N/A
Publisher: Pearson Education (US)
Publisher Imprint: Pearson Education (US)
Publication Date: May 7, 2002
Pages: 424
Original Price: GBP 35.0
Language: English
Edition: 1
Item Weight: 610 grams
BISAC Subject(s): Marketing / General

About The Book

This guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game. It identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands by the year 2020.

About The Author

Ian Batey and his advertising agency are Asian legends. He is the man behind Asia's best-known brand - the Singapore Airlines Girl.

He has campaigned for many causes, including the arts, education, the environment and served on Singapore's National Council Against Drugs Abuse. In 1990, the Wall Street Journal nominated Batey as one of the leading advertising personalities in Asia. Media & Marketing magazine, Hong Kong, elected him as Asia's Top Ad Man of the Year 1997. In 1998, his agency was hailed Asia's most creative by Campaign Brief. In 1999, he received the first Lifetime Achievement Award bestowed by the Institute of Advertising Singapore. As the agency's Chairman Emeritus, Batey now has time to indulge his passions - travel, art and grandchildren.

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