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Consumer wellbeing at leisure parks

by Blandine Barreto
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Current price ₹5,320.00
Original price ₹5,460.00
Original price ₹5,460.00
Original price ₹5,460.00
(-3%)
₹5,320.00
Current price ₹5,320.00

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Book cover type: Paperback
  • ISBN13: 9786630001167
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 42.0
  • Language: English
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Marketing / General

For several years now, experiential marketing has revolutionised not only consumption but also consumer behaviour. Consumers have become increasingly discerning; they no longer seek merely to consume, nor even to gain experiences through their consumption, but now look for a sense of well-being in the products and services they use. Consequently, consumer well-being has recently emerged as the latest trend in marketing. A key differentiator for businesses, it is now a fully-fledged tool for customer satisfaction and loyalty. This research focuses on the determinants of consumer well-being as applied to experiential marketing in the leisure park sector.

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