Convenience Stores - Darstellung grundlegender Modelle und zentraler Erfolgsfaktoren
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Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen; Standort Geislingen, Veranstaltung: Hauptseminar Immobilienwirtschaft, Sprache: Deutsch, Abstract: Convenience ist eines der Schlagworte der modernen Konsum- und Freizeitgesellschaft. Jeder möchte es bequem haben. Die vorliegende Arbeit betrachtet diesen Trend bezogen auf Convenience-Stores. Sie stützt sich hierbei vor allem auf Modelle aus der Praxis. Die Arbeit gliedert sich in drei Kapitel: Im ersten Kapitel wird neben den Begriffserklärungen der aktuell zu erkennende Wandel im Handel dargestellt. Das zweite Kapitel stellt unterschiedliche Modelle von Convenience-Stores, bezogen auf einzelne Kontinente und jeweils ausgewählte Länder, dar. Das dritte Kapitel versucht die Erfolgsfaktoren, bezogen auf Deutschland, darzustellen. Es werden die wichtigsten Ergebnisse zusammengefasst und mit einem Ausblick, wie sich die Convenience-Stores in Zukunft erfolgreich entwickeln könnten, abgeschlossen.
Studied Business Administration with focus on Real Estate Management at the University of Applied Sciences in Nürtingen, Germany (Dipl.-Betriebswirt(FH) / BSc (Hons)). I joined the London based real estate consultancy firm KING STURGE (merged 2011 with JONES LANG LASALLE) in Frankfurt and worked in different departments like Valuation, Property Management, International Investment, Advisory as well as Commercial Leasing. I moved to Qatar in 2008 where I joined ENGEL & VÖLKERS to build-up the Advisory Department. Soon I was taking over the role of the Head of Real Estate where me and my team were responsible for selling, renting and valuing all kind of Real Estate Assets in Doha. From 2012 to mid-2015 I was the Managing Director and managed a team of around 30 staff, which was divided to a "Commercial"-Division (Commercial Leasing, Advisory and Property Management) and the "Residential"-Division, where the company offered worldwide more than 5,000 properties for rent and approx. 30,000 villas and apartments for sale. I was responsible for all cash-flows and the further growth/success of the company in Qatar and handed over in June 2015 to take on a new challenge. Now, I'm General Manager at Al Baida Group in Qatar, looking for (and after) their investments in Germany. I'm in the German Business Council in Qatar as well as Member of the Business Network International (BNI) and can provide access to a huge network in the local, regional and international real estate business sector. In January 2016 I joined back Engel & Völkers. Now I'm managing a small Shop at the beautiful Lake Constance, were you can find some of the best and most prestigious properties of Germany, overlooking the Lake Constance, Austria and the Swiss Alps. If you have an interesting property for Sale or you're looking for Real Estate Investments, you can contact me directly through Email: mirco.maurer@engelvoelkers.com
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